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Welsh Fan Base Digital

Welsh Fan Base Digital communication The internet is mostly used for communication and information. In social media, the more traditional channel, Facebook, is key (rather than the ‘younger’ options) Internet activities Social media used in last 30 days Email 85% 88% Facebook 75% Generally browsing the internet 82% Twitter 32% 30% Accessing news and sport websites 69% 59% Instagram 17% 19% Accessing social networking websites (e.g. Facebook, Google+) 67% LinkedIn 9% 15% Online banking Buying/browsing goods or services online (e.g. books, CD’s, tickets, groceries) Sreaming of games, movies, TV shows, videos, media etc. Uploading images/videos to social networks 30% 31% 24% 29% 66% 70% 64% 72% Snapchat Pinterest Google+ Tumblr 1% 4% 9% 12% 8% 11% 8% 11% Downloading of games, movies, TV shows, videos, media, etc. 15% 22% Vine 1% Wales Football Fans UK General Population Wales Football Fans UK General Population – Significant uplift between Wales Football Fans and UK Gen Pop – Significant drop between Wales Football Fans and UK Gen Pop SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218

Welsh Fan Base

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