C22749 JD Partner Proposal low res
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Media Analysis<br />
Wales internationals<br />
Key performance indicators (KPI’s)<br />
Event: Wales Internationals<br />
Location: Worldwide<br />
Date: 09/2014 - 06/2016<br />
*Monitoring period for dedicated TV broadcast coverage<br />
September 2014 - June 2016.<br />
Please see next section for more information<br />
^Total Net Sponsorship Value refers to the sum of net<br />
sponsorship value generated by dedicated TV, online<br />
p<strong>res</strong>s and secondary TV<br />
AUDIENCE & BROADCAST HOURS<br />
BY REGION<br />
Continent / Broadcast hours / Audience<br />
(hh:mm:ss)<br />
Africa & Middle East / 414,081 / 53:10:06<br />
Asia Pacific / 718,511 / 190:42:48<br />
Central & South America / 290,517 / 27:50:00<br />
Europe / 7,241,252 / 249:44:29<br />
North America / 77,300 / 19:55:00<br />
Total / 8,741,662 / 541:22:23<br />
DEDICATED TV AUDIENCE*<br />
Total Audience:8.7m<br />
Highest Audience Game: 2.5m (Vs.<br />
Netherlands)<br />
No. of Broadcast Markets:120<br />
Largest Audience Market: 3.9m (UK)<br />
Largest Audience Network: 3.3m (Sky Sports)<br />
No. of International Games Played: 14<br />
DEDICATED TV COVERAGE<br />
Dedicated TV – Broadcast Hours: 541hrs<br />
Highest Duration Game: 274hrs (Vs. Sweden)<br />
Most Coverage Broadcaster: 186hrs (BeIn)<br />
Highest Broadcast Duration by Market: 107hrs<br />
(United Kingdom)<br />
Highest Duration Region: 250hrs (Europe)<br />
VAUXHALL SPONSORSHIP<br />
Total Brand Exposure (Dedicated TV): 127:47:45<br />
Total Gross Value (Dedicated TV): £8.3m<br />
Total Net Value (Dedicated TV): £3.3m<br />
Total Online P<strong>res</strong>s Net Value: £4.6m<br />
Total Secondary TV Net Value: £0.9m<br />
Total Net Sponsorship Value^: £8.8m
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