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YOUNG AND RESTLESS<br />
Never stand still and constantly<br />
reinvent yourself, that’s the drive<br />
that underpins the brilliantly<br />
buzzy Voodou in Liverpool. From unicorn<br />
colours to super-long extensions, Voodou<br />
is a firm favourite among the beautyobsessed<br />
from Bootle and beyond. “We’re<br />
not afraid to experiment and one of our<br />
greatest strengths as a salon is that we<br />
have an large team with differing skills,”<br />
says general manager, Victoria Buckley.<br />
“We collaborate to make sure those<br />
skills and experiences are drawn upon to<br />
achieve the best results for each client.”<br />
For customers who want hair that<br />
inspires Instagram envy, Voodou has it<br />
covered. “Our social media and online<br />
presence has been strong for sometime,<br />
and at the heart of that is our Instagram<br />
account, which shows off the amazing<br />
talent in Voodou,” says Victoria. “It’s a<br />
massively important reference point for<br />
younger clients seeking inspiration and<br />
reassurance about a hairdressing brand.”<br />
She admits that the social side has<br />
been “a massive learning curve”. “<strong>The</strong><br />
key is to keep on top of new platforms<br />
and new techniques,” she explains.<br />
“<strong>The</strong> biggest challenge for any salon is<br />
getting the stylist to understand how<br />
important social media is to building their<br />
own columns. Generally, the 18-30 age<br />
group no longer Google for salons; they<br />
search out salons on Instagram, so you<br />
need images and videos and the stylists<br />
need to be up for providing that. We have<br />
been lucky that stylists have got on board<br />
and have amazing work to show off.”<br />
It’s that obsession with creative work<br />
and reinvention that Victoria believes<br />
puts them ahead of their rivals. “We’re<br />
passionate about being individual and<br />
we encourage that in our stylists and our<br />
clients,” she says. “Where others may<br />
see ‘challenge’ we see ‘opportunity’. We<br />
are fearless – people seek us out for that<br />
ultimate transformation because they<br />
trust us to get it right.” And that’s where<br />
Redken is the perfect partner – Victoria<br />
loves the cool New York vibe and its sense<br />
of ‘can-do’. “It’s a great brand fit for us.”<br />
<strong>The</strong> <strong>Outliers</strong> 33
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