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YOUNG AND RESTLESS<br />
WIGS AND WARPAINT,<br />
Sheffield<br />
@wigsandwarpaint<br />
You can tell from the decidedly<br />
retro logo of Yorkshire salon Wigs<br />
and Warpaint that this isn’t your<br />
average hairdressers. In the bustling city<br />
of Sheffield, it has firmly established itself<br />
over the past decade as a fun, creative<br />
destination for all things hair, and that’s all<br />
been designed with the client in mind. “It<br />
can be quite intimidating, coming into a<br />
big salon,” admits Claire Flack, the salon’s<br />
creative and managing director. “You<br />
know from our styling that we’re fun and<br />
vibrant – and it all works for the client.”<br />
And while that customer base covers<br />
all ages, there is a wealth of younger<br />
“You know from our<br />
styling that we’re fun,<br />
we’re vibrant – and it all<br />
works for the client”<br />
Claire Flack<br />
clients; Sheffield is a thriving student<br />
hub, home to two large universities. <strong>The</strong><br />
salon celebrated its 10th anniversary by<br />
collaborating on a fashion show with<br />
students from Sheffield Hallam – Wigs<br />
and Warpaint looked after the hair as<br />
models hit the catwalk, sporting garments<br />
from fashion students as well as a local<br />
designer. It’s this kind of activity that<br />
helps the salon stand out. “With our<br />
system we can tailor deals as we need<br />
to, such as when a stylist is quiet, we can<br />
really target them.”<br />
If those younger clients are working<br />
to a budget, there are plenty of bespoke<br />
services to suit them. “<strong>The</strong> new Flash Lift<br />
Express Blonde from Redken is a quicker<br />
highlighting service for which we can<br />
charge a little bit less,” explains Claire.<br />
“Technique and toners play their part<br />
too – all services you can’t get in a box at<br />
home. “We’re always trying to think up<br />
cute little names for the tones we use, and<br />
make that service as personal as we can<br />
for that customer,” Claire adds.<br />
And naturally, all these tones and<br />
techniques are shared on its social media.<br />
“We want people to get a feel for the<br />
salon, rather than just seeing beautiful,<br />
professional pictures. We show the salon<br />
inside, the team, what we’re all doing,<br />
real customers…” Like plenty of the local<br />
students, we like what we see.<br />
<strong>The</strong> <strong>Outliers</strong> 35
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