The Outliers Issue 1

EDUCATION
Kelly Scott
Programme. “It’s been an amazing and, at
times, challenging course, but I’ve learnt
so much to help me educate, present and
facilitate to an international standard that
Redken artists use worldwide,” says AJ. “It’s
been great to be the student and embrace a new
way of doing something I’ve had the privilege of doing
for decades.”
AJ attends as many educational opportunities as
possible. “You’re exposed to a variety of education
and events that Redken offers. Whether it’s design or
colouring, new product launches and updates, guest
artist events, such as when Guido and Josh Wood did
Creative HEAD’s The Coterie last year, European and
Las Vegas Symposiums right through to fundamental
and advanced specialist programmes; there’s courses,
events and coaching for everyone,” he adds.
Symposium
But learning doesn’t stop there, as Michelle Marshall
discovered when she attended the Redken Symposium
in Las Vegas. The Symposium is a chance for Redken
stylists from all over the world to get together and
learn, network and be inspired by some of the most
sought-after educators in the world.
“I had the opportunity to meet with the
ambassadors for the brand, while attending a variety of
educational seminars,” explains Michelle. “It completely
opened my eyes to what you can do and how you can
work as a team. I came back stronger and better.”
Personalisation
Learning happens everywhere – in the classroom, at
events, but also in your salon. Bespoke in-salon training
is perfect for those that don’t want to sing from the
same hymn sheet as everyone else. Redken offers you
the opportunity to tailor your education to exactly what
you and your team need, on a rolling monthly basis.
In-salon education can offer you and your salon the
chance to receive targeted knowledge, helping to fill in
any gaps in your team’s skills repertoire.
Keith Owen from Owen Hair Design teaches
Redken courses more than he attends them now, but
he still tries to ensure the salon team receives in-salon
training from Redken whenever possible. “We prefer to
get the whole team involved with training, and it’s easier
and more cost effective to do it in-salon,” he says.
Cost is a key consideration. For salons with already
stretched budgets, education is often the first thing
to go. Not only is it time out of the salon, but not all
courses turn out to be as relevant as initially hoped.
With in-salon training, you have the opportunity to
hand-pick the courses you want your team to get clued
up on, while bringing the costs more in-line with your
budget. No matter what, never stop learning. Start your
training today, for a better, brighter future.
Kelly Scott, artistic director
at Strands Hairdressing and
Redken global artist, reveals
how far Redken can take you
“I HAD MY FIRST experience of
Redken education when I was just 16
years old. It was a product knowledge
class and I had no idea how far I would
come or the opportunities that awaited
me back then. As my career developed,
Redken has always been present.
I attended my first Redken
Symposium when I was 21 and that is
what changed everything for me. I was
a senior stylist confident in my craft
and I wanted to get on that stage and be
an international Redken artist.
Since then, I’ve been supported
every step of the way by Redken. I teach
at Redken’s London and Manchester
Exchanges, as well as at New York’s
Exchange on 5th Avenue. I also provide
personalised in-salon training, I’ve
travelled across the world for the
brand and met and worked with some
truly great and inspiring people. I’ve
also presented on stage for many
of Redken’s big events. We are now
planning 2019’s Symposium – it’s going
to be amazing and I can’t wait.
“The thing I love most about
Redken education is that it’s learningfocused.
It’s all about the people
that come to your classes. Helping
them achieve their outcomes, giving
them new methods that will help them
be better at what they do every day.
It’s all in the motto ‘Learn Better, Earn
Better so you can Live your Best Life.’
Redken also has a great programme to
support its artists.
“We all support each other, we are
responsible for each other and just as I
want to do my best work, so do others.
It’s thanks to Redken’s commitment
that I’m the hairdresser I am today.”
DIARY DATES
THE THREE KEY REDKEN
COURSES TO INCLUDE IN
YOUR EDUCATION CALENDAR
Creative Business
Coaching Journey with
Carolyn Sweeney
On this four-day course, salon
owners and managers will learn how
to motivate stylists to increase clients
bills, additional services and retail.
4You can also attend individual dates
as standalone sessions.
When and where:
5 September, 26 September,
23 October, 14 November,
London
Your Future Color – with
international Redken artist
AJ Blackadder
Discover how to plan, progress and
evolve your client’s colour journey,
while reigniting your passion for
colour and growing your clientele.
When and where:
15 October, London
Game of Blondes with
Kelly Scott and adam browne
This two-day course comes straight
from NYC and will give you all the
tips and tricks you need. Learn
how to identify the products and
techniques to make your blondes
the very best.
When and where:
22 and 23 October, London
TO BOOK, VISIT
LOREALACCESS.COM/UK
The Outliers 37