The Outliers Issue 1

We do
Corrado Tevere
different
Meet the Anti-salons – the ones that are breaking the
mould and offering ultra-modern hair services and
experiences to excite today’s style-savvy client
Radio Hair Salon & Gallery,
King’s Cross
@radiohairsalon
Visitors to King’s Cross might
get something of a shock. The
area’s total transformation has
seen it become one of London’s hippest
hangouts, home to Central Saint Martins,
HQs for Google, Universal Records and
design icon Tom Dixon. The first hair
salon to establish itself there would need
to fit into this new vibe perfectly – step in
Radio London.
The concept was to create a multifunctional
individual space, a little like
a New York warehouse, for clients to
experience AND get inspired. Radio
incorporated all of its creative activities
into it – education, a gallery, and a studio
“Redken has really
understood our vision
and helps to fulfil
it without trying to
change it”
Corrado Tevere
for photographic work and events. “We
thought it was important to create a space
that would be able to deliver a different
experience from a regular salon,” explains
co-founder Corrado Tevere.
Having a photographic studio was
vital, as the salon’s editorial work is key to
its ethos. “Redken understands our vision
and helps to fulfil it without trying to
change it,” says Corrado.
For clients, the aim is to give them
a tailor-made experience unlike any
other. The surroundings at Radio King’s
Cross regularly change as the artwork
is updated. “The gallery is a real talking
point for our clients and constantly
brings new energy into the salon,” admits
Corrado. The experience has been
thoroughly thought out, with Haeckels
on offer for beauty treatments and a
dedicated barista area serving Allpress
Coffee. You’ll also enjoy a rather cinematic
experience in the private shampoo area,
where silent movies help clients relax.
04 The Outliers