The Outliers Issue 1

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ONLINE BRANDING #OWNIT! GONE ARE THE times when you would send out a PR and marketing message and sit tight and wait for it to take off. With social media being an integral communication channel for modern day, thriving businesses, it’s possible to strike up lively, thought-provoking conversation in real-time. Mitchell Wilson, owner of Laundry in Sheffield, decided to promote his business by styling four looks in one day on the same client. “We wanted to illustrate that we are creative, using social media to share our work and push our brand to our clients, who actively follow and engage with us online,” he says. “These types of ideas naturally require a lot of careful planning and coordination, but the real-time aspect of showing the transformation of one client across cutting, colouring and styling, proved really popular with our followers.” Social media allows you to constantly reinvent yourself as a business and create a unique brand identity in part shaped by the community you create – and Redken is the perfect brand partner for it. STANDING OUT ON SOCIAL MEDIA MEANS BUILDING A TRUSTED COMMUNITY THAT: ● KNOWS WHO YOU ARE ● LIKES WHO YOU ARE ● LOVES WHAT YOUR BUSINESS IS ABOUT You need to own the story, think about the message and make it a true reflection of your business and you. Mitchell Wilson is keen to get disruptive and do more – how about you? #BEDIFFERENTBEREDKEN Hair by Mitchell Wilson for Laundry, assisted by Jake Richmond-Brough and Gareth McAughley. Photography by Nick Eagle 50 The Outliers
Emma Delury for Redken 5th Avenue Toned with 09N Toned with 09NA Toned with 09T Toned with 09V FIND YOUR PERFECT TONE WITH SHADES EQ SUPERSTAR TONERS All rights reserved. 2018 Whether it’s neutralizing undertones, infusing vibrancy, or adding coolness or warmth—Shades EQ, the technique perfector, has your toning needs covered! Our killer selection of technical shades puts the power of personalization in your hands, so your formulas are fully customized for every color, every client, every time. Share and shake your shades with us, tagging @REDKEN, for a chance to be featured on the Global Instagram page! #SHADETHENATION #GLOSSLIKEABOSS #SHAKEYOURSHADES
Page 1: Outliers THE Issue #01 2018 The inn
Page 4 and 5: We do Corrado Tevere different Meet
Page 6 and 7: 06 The Outliers
Page 8 and 9: Josh Wood Josh Wood Colour, Holland
Page 10 and 11: Amanda and Toby Dicker The Chapel,
Page 12 and 13: Perfect partners Redken Shades EQ i
Page 14 and 15: Brush strokes of genius Hair colour
Page 16 and 17: Michelle Marshall, Michelle Marshal
Page 18 and 19: Rogue Blonde South Kensington’s L
Page 20 and 21: The crown jewels From fuchsia to ch
Page 23 and 24: Teddy Quinlivan (right), Leomie And
Page 25 and 26: BRIGHT IDEA Beyond Pink Blonde “S
Page 27 and 28: LIKES Social life It’s not just a
Page 29 and 30: LIKES The Outliers 29
Page 31 and 32: CULT OF PERSONALITY Craig Chapman H
Page 33 and 34: YOUNG AND RESTLESS Never stand stil
Page 35 and 36: YOUNG AND RESTLESS WIGS AND WARPAIN
Page 37 and 38: EDUCATION Kelly Scott Programme.
Page 39 and 40: HERE COME THE GELS... THE REDKEN CO
Page 41 and 42: LOCAL HEROES Aesthetics, Solihull T
Page 43 and 44: LOCAL HEROES Strands Hairdressing,
Page 45 and 46: BRIGHT IDEA WANNA BE ADORNED? Any g
Page 47 and 48: RETAIL “Digital windows are so at
Page 49: RETAIL Innovation BRINGING IN NEW P

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