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LOCAL HEROES<br />
Strands<br />
Hairdressing,<br />
Fareham<br />
“THERE’S NO SECRET – it’s just<br />
doing it!” exclaims Pauline Howe,<br />
the brains behind Hampshire’s<br />
Strands Hairdressing salons, when<br />
asked about her success. Strands<br />
is now 31 years old and a prime<br />
example of a regional salon that<br />
thinks big (just ask Kelly Scott, a<br />
global Redken artist who works<br />
here). “Sometimes people think<br />
you’ll open the doors and it’ll be<br />
a success overnight, but business<br />
isn’t like that,” she laughs. “If you<br />
do something that you really like,<br />
and you do it for long enough,<br />
you’ll be successful. ”<br />
It’s that work ethic that hums<br />
along in Strands. “You and your<br />
staff need to keep up-to-date with<br />
the industry and trends, because<br />
things are always moving. As I get<br />
older, I have to ensure my salon<br />
stays top in the area, that people<br />
want to talk about and visit.”<br />
How does she do it? “You<br />
need to read magazines like<br />
Creative HEAD and attend events.<br />
It is difficult to stay interested and<br />
motivated. Sometimes I’m guilty<br />
of thinking ‘I’ve done that before’,<br />
but the young stylists in the salon<br />
haven’t. You need to feed from<br />
their enthusiasm.”<br />
<strong>The</strong> choice of brand partner<br />
has also been instrumental.<br />
“Choose one that fits your salon,<br />
develop a really good relationship.<br />
For us, this is Redken,” she adds.<br />
“You and your staff<br />
need to keep up-to-date<br />
with the industry and<br />
trends, because things<br />
are always moving”<br />
Pauline Howe<br />
<strong>The</strong> <strong>Outliers</strong> 43
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