pfi-web-redesign

GOOD EARTH
In January 2016, Good Earth celebrates 20 years of a design
aesthetic that is crafted by hand, inspired by nature, and enchanted
by history. Since opening in Mumbai in 1996, the last two decades
have seen Good Earth grow into a cult brand recognised for its
crafts-focused approach to luxury design and reviving the authentic
skills of the crafts communities of India.
Good Earth is everyday luxury defined by an intense connection
to nature, history, heritage and original design through an Indian
prism. As India’s leading design house, we are known for our
storytelling through surface design and sustaining the craft
traditions of our culture.
TARGET AUDIENCE:
Elegant and flamboyant. An individual that values and appreciates
cultural and traditional influences.
SIGNATURE: TRADITION/CULTURE STORY
Each year they create a design collection that tells the story of a
particular tradition or culture in a region across India and Asia.
PRICE RANGE:
Rs. 5000 - 30000