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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
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MISSION Reaching international mark
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HOLY DAYS Women’s Collection Hand
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SUMMER DREAMS Women’s Collection
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VAGABOND Men’s Collection A colle
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ACCESSORIES PremaFlorenceIsaac merc
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UNIQUE SELLING POINT One-of-a-kind
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HOW WE SPEAK Passionate, Sensual, G
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SECTION 2 The Brand and Brand Strat
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BRAND ESSENCE BRAND ESSENCE is the
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ANALYSING ARCHETYPES The Creator Go
- Page 86: PERSONA STUDY: 1 Works: Works at a
- Page 90: PERSONA STUDY: 3 Works: In a travel
- Page 94: TARGET AUDIENCE Demographics • Up
- Page 100: GOOD EARTH
- Page 104: GOOD EARTH In January 2016, Good Ea
- Page 108: MAKU TEXTILES The brand has been de
- Page 112: INJIRI Injiri works with hand-loom
- Page 116: PERO ‘péro’ means ‘to wear
- Page 120: Silhouettes Craft Tangail Textures
- Page 128: PHYSICAL MIND MAP Merchandise - Clo
- Page 134: TONE OF VOICE Delicate, Sensual
- Page 140: DESIGN ROUTE: ETHNIC INSPIRED Tanga
- Page 144: SCOPE: 1 E-Commerce : Etsy • Mark
- Page 148: SCOPE: 3 Website redesign • Heuri
- Page 152: When you link your own brand with E
- Page 158: TheARTtoBE • Art wearables, boho,
- Page 166: Bio-washed 100% Cotton T-Shirt│Un
- Page 184: INSTAGRAM Research and Study • In
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Laout Design Route1 Space it out If
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SECTION 7 Website Redesign
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VISUAL LANGUAGE The colors used for
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PIXELATED IMAGERY Poor image qualit
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VISUAL LANGUAGE Images are not harm
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PROBLEM STATEMENT The website is de
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COLOR STORY
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CLEAR NAVIGATION
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• https://www.stellamccartney.com
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• https://www.apparatusstudio.com
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CARD SORTING Card Sorting is a meth
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SORT HOME PAGE ONLINE STORE WHAT
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SORT ABOUT ONLINE STORE PREMA FLO
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SUBTASK TASK 1 TO KNO ORE ABOUT TH
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INFORMATION ARCHITECTURE Informatio
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12 column grid 6 column 960px grid
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COLOR PALETTE The brand uses multip
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TYPOGRAPHY Currently used: Trajan P
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JOSEFIN SLAB Josefin Slab is an ope
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POIRET A fresh decorative geometric
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WIREFRAMES Home Page
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WIREFRAMES Collections Accessories
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SCREENS AND MOCK UPS About Page
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SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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