pfi-web-redesign
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
INTRODUCTION<br />
The aim of this internship is to produce a Graduation Project<br />
for the final semester of Graphic Design at MAEER’s MIT<br />
Institute of Design, Pune.<br />
During the course of my internship at PremaFlorenceIsaac<br />
atelier, I worked with the marketing department towards<br />
expanding the brand’s market and promotional strategy on<br />
different online platforms.<br />
PremaFlorenceIsaac, based in Auroville, India, has a market<br />
not only in India, but also internationally. As the brand had no<br />
e-commerce presence, targeting its overseas customer base<br />
had always been a crucial concern. While interning I worked<br />
on setting up a shop for the brand on Etsy, which is an online<br />
market place with an international audience. The project was<br />
successfully accomplished.<br />
Social media is one of the most stress-free and profitable<br />
digital marketing platforms that can be used to increase your<br />
business visibility. Instagram is one of the many social network<br />
platforms which is driving massive amounts of traffic, and many<br />
are benefitting from it. Having set up an Instagram account<br />
for the brand, I was involved in strategising and curating their<br />
content for the same.<br />
Finally, my graduation project deals with the <strong>web</strong>site <strong>redesign</strong><br />
for PremaFlorenceIsaac, formerly RangoliByPrema.<br />
With the new identity, the brand was also looking at making<br />
necessary improvements in their <strong>web</strong>site. Being a part of the<br />
team, I learned preliminary Ui/Ux design and coding under<br />
my industry mentor. Further, I studied the subject deeper and<br />
have designed a new layout for their <strong>web</strong>site.
Change language