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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
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MISSION Reaching international mark
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HOLY DAYS Women’s Collection Hand
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SUMMER DREAMS Women’s Collection
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VAGABOND Men’s Collection A colle
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ACCESSORIES PremaFlorenceIsaac merc
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UNIQUE SELLING POINT One-of-a-kind
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HOW WE SPEAK Passionate, Sensual, G
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SECTION 2 The Brand and Brand Strat
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BRAND ESSENCE BRAND ESSENCE is the
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ANALYSING ARCHETYPES The Creator Go
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PERSONA STUDY: 1 Works: Works at a
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PERSONA STUDY: 3 Works: In a travel
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TARGET AUDIENCE Demographics • Up
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GOOD EARTH
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GOOD EARTH In January 2016, Good Ea
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MAKU TEXTILES The brand has been de
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INJIRI Injiri works with hand-loom
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PERO ‘péro’ means ‘to wear
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Silhouettes Craft Tangail Textures
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PHYSICAL MIND MAP Merchandise - Clo
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TONE OF VOICE Delicate, Sensual
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DESIGN ROUTE: WHITE Blank Canvas, F
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SECTION 4 Scope
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SCOPE: 2 Social media : Instagram
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SECTION 5 Etsy
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COMPETITOR STUDY GiaExquisiteIndian
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WHY ILLUSTRATION? • To draw empha
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SECTION 6 Instagram
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Oectives • Campaigns • Hashtags
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Laout Design Route Skip ‘full’
- Page 212: ACTION BUTTON The excessive use of
- Page 216: ALIGNMENT Due to the different size
- Page 220: TEXT HEAVY Excessive textual conten
- Page 224: HEURISTIC EVALUATION A heuristic ev
- Page 234: REFERENCE WEBSITES • https://www.
- Page 238: RELEVANT CONTENT & CLEAR NAVIGATION
- Page 242: PICTURES HAVE SIMILAR TONES
- Page 246: • https://www.armani.com/us/arman
- Page 250: MINIMUM TEXT
- Page 258: SORT HOME PAGE ONLINE STORE WHAT
- Page 262: SORT ABOUT ONLINE STORE PREMA FLO
- Page 266: SUBTASK TASK 1 TO KNO ORE ABOUT TH
- Page 270: INFORMATION ARCHITECTURE Informatio
- Page 274: 12 column grid 6 column 960px grid
- Page 278: COLOR PALETTE The brand uses multip
- Page 282: TYPOGRAPHY Currently used: Trajan P
- Page 286: JOSEFIN SLAB Josefin Slab is an ope
- Page 290: POIRET A fresh decorative geometric
- Page 294: WIREFRAMES Home Page
- Page 302: WIREFRAMES Collections Accessories
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SCREENS AND MOCK UPS About Page
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SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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