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ANOTHER WAY Women’s Collection A collection for your fun, carefree spirit. Another Way brings you relaxed day wear in edgy silhouettes and dramatic accents for the night.
Page 2: ACKNOWLEDGEMENTS I would like to ac
Page 6: SECTION 1 The Brand and Brand Strat
Page 10: PREMA FLORENCE ISAAC The Designer P
Page 18: TANGAIL, JAMDANI The Craft • TANG
Page 28: MISSION Reaching international mark
Page 34: HOLY DAYS Women’s Collection Hand
Page 46: HOLY DAYS REBOOT Women’s Collecti
Page 54: KIDINMI Kid’s Collection This ext
Page 62: FABRIC ART T-SHIRT Unisex Collectio
Page 68: HOW WE LOOK Elegant, Eccentric, Unc
Page 72: HOW WE ACT Graceful, Uncompromising
Page 76: BRAND CORE BRAND CORE is the nexus
Page 80: BRAND PERSONALITY AND ATTITUDE Thro
Page 84: STRENGTH Unique design language Cra
Page 88:
PERSONA STUDY: 2 Works: At a librar
Page 92:
PERSONA STUDY: 4 Works: A student a
Page 98:
COMPETITORS PremaFlorenceIsaac is a
Page 102:
GOOD EARTH Redefining Luxury and Su
Page 106:
MAKU by SANTANU DAS Slow Fashion, S
Page 110:
INJIRI Hand-loom textiles, Home and
Page 114:
PERO Indian, Unique, Hand-crafted
Page 118:
SECTION 3 The Brand and Brand Strat
Page 124:
PYSCHOLOGICAL MIND MAP Comfortable
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LOOK AND FEEL Free flowing, Tropica
Page 136:
DESIGN ROUTE: FLUIDITY Flow, Delica
Page 140:
DESIGN ROUTE: ETHNIC INSPIRED Tanga
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SCOPE: 1 E-Commerce : Etsy • Mark
Page 148:
SCOPE: 3 Website redesign • Heuri
Page 152:
When you link your own brand with E
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TheARTtoBE • Art wearables, boho,
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Bio-washed 100% Cotton T-Shirt│Un
Page 184:
INSTAGRAM Research and Study • In
Page 194:
Laout Design Route1 Space it out If
Page 210:
SECTION 7 Website Redesign
Page 214:
VISUAL LANGUAGE The colors used for
Page 218:
PIXELATED IMAGERY Poor image qualit
Page 222:
VISUAL LANGUAGE Images are not harm
Page 232:
PROBLEM STATEMENT The website is de
Page 236:
COLOR STORY
Page 240:
CLEAR NAVIGATION
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• https://www.stellamccartney.com
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• https://www.apparatusstudio.com
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CARD SORTING Card Sorting is a meth
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SORT HOME PAGE ONLINE STORE WHAT
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SORT ABOUT ONLINE STORE PREMA FLO
Page 266:
SUBTASK TASK 1 TO KNO ORE ABOUT TH
Page 270:
INFORMATION ARCHITECTURE Informatio
Page 274:
12 column grid 6 column 960px grid
Page 278:
COLOR PALETTE The brand uses multip
Page 282:
TYPOGRAPHY Currently used: Trajan P
Page 286:
JOSEFIN SLAB Josefin Slab is an ope
Page 290:
POIRET A fresh decorative geometric
Page 294:
WIREFRAMES Home Page
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WIREFRAMES Collections Accessories
Page 310:
SCREENS AND MOCK UPS About Page
Page 318:
SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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