pfi-web-redesign

PERSONA STUDY: 3
Works:
In a travel agency and owns a cafe
Earns:
18 - 20 lakhs per annum
Status:
Married but often lives apart from family
Aspirations:
Earn lots of money to travel and retire.
Attitude:
Confident, High standards, Quite fussy, Driven
Brands Liked:
Versace, Good Earth
Functional Needs:
Good service and quality
Emotional Needs:
To feel different
Summary: High Standards and needs to feel different.