pfi-web-redesign

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MISSION Reaching international markets and increasing the exposure of the label. Continuing to showcase the ecological benefits of improved working facilities. Creating a new cooperative that provides for the community.
Page 2: ACKNOWLEDGEMENTS I would like to ac
Page 6: SECTION 1 The Brand and Brand Strat
Page 10: PREMA FLORENCE ISAAC The Designer P
Page 18: TANGAIL, JAMDANI The Craft • TANG
Page 32: CORE VALUES We don’t compromise -
Page 40: ANOTHER WAY Women’s Collection A
Page 46: HOLY DAYS REBOOT Women’s Collecti
Page 54: KIDINMI Kid’s Collection This ext
Page 62: FABRIC ART T-SHIRT Unisex Collectio
Page 68: HOW WE LOOK Elegant, Eccentric, Unc
Page 72: HOW WE ACT Graceful, Uncompromising
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BRAND CORE BRAND CORE is the nexus
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BRAND PERSONALITY AND ATTITUDE Thro
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STRENGTH Unique design language Cra
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PERSONA STUDY: 2 Works: At a librar
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PERSONA STUDY: 4 Works: A student a
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COMPETITORS PremaFlorenceIsaac is a
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GOOD EARTH Redefining Luxury and Su
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MAKU by SANTANU DAS Slow Fashion, S
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INJIRI Hand-loom textiles, Home and
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PERO Indian, Unique, Hand-crafted
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SECTION 3 The Brand and Brand Strat
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PYSCHOLOGICAL MIND MAP Comfortable
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LOOK AND FEEL Free flowing, Tropica
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DESIGN ROUTE: FLUIDITY Flow, Delica
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DESIGN ROUTE: ETHNIC INSPIRED Tanga
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SCOPE: 1 E-Commerce : Etsy • Mark
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SCOPE: 3 Website redesign • Heuri
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When you link your own brand with E
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TheARTtoBE • Art wearables, boho,
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Bio-washed 100% Cotton T-Shirt│Un
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INSTAGRAM Research and Study • In
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Laout Design Route1 Space it out If
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SECTION 7 Website Redesign
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VISUAL LANGUAGE The colors used for
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PIXELATED IMAGERY Poor image qualit
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VISUAL LANGUAGE Images are not harm
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PROBLEM STATEMENT The website is de
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COLOR STORY
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CLEAR NAVIGATION
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• https://www.stellamccartney.com
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• https://www.apparatusstudio.com
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CARD SORTING Card Sorting is a meth
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SORT HOME PAGE ONLINE STORE WHAT
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SORT ABOUT ONLINE STORE PREMA FLO
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SUBTASK TASK 1 TO KNO ORE ABOUT TH
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INFORMATION ARCHITECTURE Informatio
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12 column grid 6 column 960px grid
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COLOR PALETTE The brand uses multip
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TYPOGRAPHY Currently used: Trajan P
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JOSEFIN SLAB Josefin Slab is an ope
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POIRET A fresh decorative geometric
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WIREFRAMES Home Page
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WIREFRAMES Collections Accessories
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SCREENS AND MOCK UPS About Page
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SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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