pfi-web-redesign
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Oectives<br />
• Campaigns<br />
• Hashtags<br />
• Increase brand awareness<br />
• Demonstrate company culture<br />
• Increase customer engagement and loyalty<br />
• Showcase products and services<br />
• Enhance and complement event experiences<br />
• Incentivize customer engagement<br />
• Share company and industry news<br />
• Build a more engaged community<br />
• Connect with influencers<br />
Strategy<br />
• Build content themes eg. Pantone; Sprout Social, Instagram Audit –<br />
for handling content (paid)<br />
• Videos, boomerangs, stop motion, hyperlapse, layouts<br />
• Content calendar<br />
• Maintain brand aesthetic<br />
• Understand brand composition<br />
• Social media style guide<br />
• Backgrounds, white space balance, dominant color(s), subject<br />
• Creative caption<br />
• Hashtags<br />
• Geolocations<br />
• Social sharing across networks<br />
• Bio and link<br />
• Follow industry accounts and Instagram influencers<br />
• Instagram stories
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