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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
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MISSION Reaching international mark
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HOLY DAYS Women’s Collection Hand
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SUMMER DREAMS Women’s Collection
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VAGABOND Men’s Collection A colle
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ACCESSORIES PremaFlorenceIsaac merc
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UNIQUE SELLING POINT One-of-a-kind
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HOW WE SPEAK Passionate, Sensual, G
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SECTION 2 The Brand and Brand Strat
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BRAND ESSENCE BRAND ESSENCE is the
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ANALYSING ARCHETYPES The Creator Go
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PERSONA STUDY: 1 Works: Works at a
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PERSONA STUDY: 3 Works: In a travel
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TARGET AUDIENCE Demographics • Up
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GOOD EARTH
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GOOD EARTH In January 2016, Good Ea
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MAKU TEXTILES The brand has been de
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INJIRI Injiri works with hand-loom
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PERO ‘péro’ means ‘to wear
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Silhouettes Craft Tangail Textures
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PHYSICAL MIND MAP Merchandise - Clo
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TONE OF VOICE Delicate, Sensual
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DESIGN ROUTE: WHITE Blank Canvas, F
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SECTION 4 Scope
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SCOPE: 2 Social media : Instagram
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SECTION 5 Etsy
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COMPETITOR STUDY GiaExquisiteIndian
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WHY ILLUSTRATION? • To draw empha
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SECTION 6 Instagram
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Oectives • Campaigns • Hashtags
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Laout Design Route Skip ‘full’
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ACTION BUTTON The excessive use of
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ALIGNMENT Due to the different size
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TEXT HEAVY Excessive textual conten
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HEURISTIC EVALUATION A heuristic ev
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REFERENCE WEBSITES • https://www.
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RELEVANT CONTENT & CLEAR NAVIGATION
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PICTURES HAVE SIMILAR TONES
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• https://www.armani.com/us/arman
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MINIMUM TEXT
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SORT 1 CRAFT SHOP GENDER PRODUCTS
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SORT PREMA FLORENCE ISAAC SHOP ON
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TASK ANALYSIS One of the most impor
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SUBTASK TASK TO RESEARCH ABOUT TH
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PREMA FLORENCE ISAAC HOME SEARCH AB
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The 16 column grid • A 16 column
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ICONS Size: 40px x 40px Etsy Facebo
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TRAJAN PRO (currently used) The Tra
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OPEN SANS Open Sans is a humanist s
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LATO (Selected) Lato is a sanserif
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- Page 330: SCREENS AND MOCK UPS Collection Vag
- Page 338: SCREENS AND MOCK UPS Collection Kid
- Page 354: BIBLOGRAPHY https://www.creativefre