pfi-web-redesign

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TYPOGRAPHY Currently used: Trajan Pro • Its an all-caps font • Small font family • Kerning Font option # 1 Josefin Slab • Serif, detail • Elevation suggesting foresight Open Sans • Recommended for body text • Clean • 10 styles • Neutral, but friendly appearance Extremely legible Font option # 2 Poiret • Elegant, sleek, simple • Graceful curves • Elevation denoting foresightedness (letter ‘e’) Lato • Semi-rounded details which gives a feeling of warmth • Easy going and stable • Recommended for body text
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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
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MISSION Reaching international mark
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HOLY DAYS Women’s Collection Hand
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SUMMER DREAMS Women’s Collection
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VAGABOND Men’s Collection A colle
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ACCESSORIES PremaFlorenceIsaac merc
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UNIQUE SELLING POINT One-of-a-kind
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HOW WE SPEAK Passionate, Sensual, G
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SECTION 2 The Brand and Brand Strat
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BRAND ESSENCE BRAND ESSENCE is the
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ANALYSING ARCHETYPES The Creator Go
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PERSONA STUDY: 1 Works: Works at a
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PERSONA STUDY: 3 Works: In a travel
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TARGET AUDIENCE Demographics • Up
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GOOD EARTH
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GOOD EARTH In January 2016, Good Ea
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MAKU TEXTILES The brand has been de
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INJIRI Injiri works with hand-loom
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PERO ‘péro’ means ‘to wear
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Silhouettes Craft Tangail Textures
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PHYSICAL MIND MAP Merchandise - Clo
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TONE OF VOICE Delicate, Sensual
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DESIGN ROUTE: WHITE Blank Canvas, F
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SECTION 4 Scope
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SCOPE: 2 Social media : Instagram
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SECTION 5 Etsy
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COMPETITOR STUDY GiaExquisiteIndian
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WHY ILLUSTRATION? • To draw empha
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SECTION 6 Instagram
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Oectives • Campaigns • Hashtags
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Laout Design Route Skip ‘full’
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ACTION BUTTON The excessive use of
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ALIGNMENT Due to the different size
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TEXT HEAVY Excessive textual conten
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HEURISTIC EVALUATION A heuristic ev
Page 234: REFERENCE WEBSITES • https://www.
Page 238: RELEVANT CONTENT & CLEAR NAVIGATION
Page 242: PICTURES HAVE SIMILAR TONES
Page 246: • https://www.armani.com/us/arman
Page 250: MINIMUM TEXT
Page 256: SORT 1 CRAFT SHOP GENDER PRODUCTS
Page 260: SORT PREMA FLORENCE ISAAC SHOP ON
Page 264: TASK ANALYSIS One of the most impor
Page 268: SUBTASK TASK TO RESEARCH ABOUT TH
Page 272: PREMA FLORENCE ISAAC HOME SEARCH AB
Page 276: The 16 column grid • A 16 column
Page 280: ICONS Size: 40px x 40px Etsy Facebo
Page 286: JOSEFIN SLAB Josefin Slab is an ope
Page 290: POIRET A fresh decorative geometric
Page 294: WIREFRAMES Home Page
Page 302: WIREFRAMES Collections Accessories
Page 310: SCREENS AND MOCK UPS About Page
Page 318: SCREENS AND MOCK UPS Collection Ano
Page 326: SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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