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PREMA FLORENCE ISAAC HOME SEARCH ABOUT CLOTHING ACCESSORIES FOOTER CONTACT THE DESIGNER WOMEN SCARVES ADDRESS INSPIRATION HOLY DAYS NECK TIES PHONE AUROVILLE ANOTHER WAY KAGERA MAIL CRAFT SUMMER DREAMS JWELLERY SOCIAL MEDIA TANGAIL HOLY DAYS REBOOT JAMDANI MEN VAGABOND UNISEX FABRIC ART T-SHIRT KIDS IT’S MAGIC!
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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
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MISSION Reaching international mark
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HOLY DAYS Women’s Collection Hand
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SUMMER DREAMS Women’s Collection
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VAGABOND Men’s Collection A colle
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ACCESSORIES PremaFlorenceIsaac merc
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UNIQUE SELLING POINT One-of-a-kind
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HOW WE SPEAK Passionate, Sensual, G
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SECTION 2 The Brand and Brand Strat
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BRAND ESSENCE BRAND ESSENCE is the
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ANALYSING ARCHETYPES The Creator Go
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PERSONA STUDY: 1 Works: Works at a
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PERSONA STUDY: 3 Works: In a travel
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TARGET AUDIENCE Demographics • Up
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GOOD EARTH
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GOOD EARTH In January 2016, Good Ea
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MAKU TEXTILES The brand has been de
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INJIRI Injiri works with hand-loom
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PERO ‘péro’ means ‘to wear
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Silhouettes Craft Tangail Textures
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PHYSICAL MIND MAP Merchandise - Clo
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TONE OF VOICE Delicate, Sensual
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DESIGN ROUTE: WHITE Blank Canvas, F
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SECTION 4 Scope
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SCOPE: 2 Social media : Instagram
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SECTION 5 Etsy
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COMPETITOR STUDY GiaExquisiteIndian
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WHY ILLUSTRATION? • To draw empha
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SECTION 6 Instagram
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Oectives • Campaigns • Hashtags
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Laout Design Route Skip ‘full’
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ACTION BUTTON The excessive use of
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ALIGNMENT Due to the different size
Page 220: TEXT HEAVY Excessive textual conten
Page 224: HEURISTIC EVALUATION A heuristic ev
Page 234: REFERENCE WEBSITES • https://www.
Page 238: RELEVANT CONTENT & CLEAR NAVIGATION
Page 242: PICTURES HAVE SIMILAR TONES
Page 246: • https://www.armani.com/us/arman
Page 250: MINIMUM TEXT
Page 256: SORT 1 CRAFT SHOP GENDER PRODUCTS
Page 260: SORT PREMA FLORENCE ISAAC SHOP ON
Page 264: TASK ANALYSIS One of the most impor
Page 268: SUBTASK TASK TO RESEARCH ABOUT TH
Page 274: 12 column grid 6 column 960px grid
Page 278: COLOR PALETTE The brand uses multip
Page 282: TYPOGRAPHY Currently used: Trajan P
Page 286: JOSEFIN SLAB Josefin Slab is an ope
Page 290: POIRET A fresh decorative geometric
Page 294: WIREFRAMES Home Page
Page 302: WIREFRAMES Collections Accessories
Page 310: SCREENS AND MOCK UPS About Page
Page 318: SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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