pfi-web-redesign

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BRAND ESSENCE BRAND ESSENCE is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need. Timeless fashion.
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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
Page 28: MISSION Reaching international mark
Page 34: HOLY DAYS Women’s Collection Hand
Page 44: SUMMER DREAMS Women’s Collection
Page 52: VAGABOND Men’s Collection A colle
Page 60: ACCESSORIES PremaFlorenceIsaac merc
Page 66: UNIQUE SELLING POINT One-of-a-kind
Page 70: HOW WE SPEAK Passionate, Sensual, G
Page 74: SECTION 2 The Brand and Brand Strat
Page 80: BRAND PERSONALITY AND ATTITUDE Thro
Page 84: STRENGTH Unique design language Cra
Page 88: PERSONA STUDY: 2 Works: At a librar
Page 92: PERSONA STUDY: 4 Works: A student a
Page 98: COMPETITORS PremaFlorenceIsaac is a
Page 102: GOOD EARTH Redefining Luxury and Su
Page 106: MAKU by SANTANU DAS Slow Fashion, S
Page 110: INJIRI Hand-loom textiles, Home and
Page 114: PERO Indian, Unique, Hand-crafted
Page 118: SECTION 3 The Brand and Brand Strat
Page 124: PYSCHOLOGICAL MIND MAP Comfortable
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LOOK AND FEEL Free flowing, Tropica
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DESIGN ROUTE: FLUIDITY Flow, Delica
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DESIGN ROUTE: ETHNIC INSPIRED Tanga
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SCOPE: 1 E-Commerce : Etsy • Mark
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SCOPE: 3 Website redesign • Heuri
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When you link your own brand with E
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TheARTtoBE • Art wearables, boho,
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Bio-washed 100% Cotton T-Shirt│Un
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INSTAGRAM Research and Study • In
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Laout Design Route1 Space it out If
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SECTION 7 Website Redesign
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VISUAL LANGUAGE The colors used for
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PIXELATED IMAGERY Poor image qualit
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VISUAL LANGUAGE Images are not harm
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PROBLEM STATEMENT The website is de
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COLOR STORY
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CLEAR NAVIGATION
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• https://www.stellamccartney.com
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• https://www.apparatusstudio.com
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CARD SORTING Card Sorting is a meth
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SORT HOME PAGE ONLINE STORE WHAT
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SORT ABOUT ONLINE STORE PREMA FLO
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SUBTASK TASK 1 TO KNO ORE ABOUT TH
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INFORMATION ARCHITECTURE Informatio
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12 column grid 6 column 960px grid
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COLOR PALETTE The brand uses multip
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TYPOGRAPHY Currently used: Trajan P
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JOSEFIN SLAB Josefin Slab is an ope
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POIRET A fresh decorative geometric
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WIREFRAMES Home Page
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WIREFRAMES Collections Accessories
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SCREENS AND MOCK UPS About Page
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SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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