pfi-web-redesign

INFORMATION ARCHITECTURE
Information architecture (IA) is a science of organizing
and structuring content of the websites, web and mobile
applications, and social media software.
Information architecture aims at organizing content so
that users would easily adjust to the functionality of the
product and could find everything they need without big
effort.
IA forms a skeleton of any design project. Visual
elements, functionality, interaction, and navigation are
built according to the information architecture principles.