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ACKNOWLEDGEMENTS I would like to ac
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SECTION 1 The Brand and Brand Strat
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PREMA FLORENCE ISAAC The Designer P
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TANGAIL, JAMDANI The Craft • TANG
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MISSION Reaching international mark
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HOLY DAYS Women’s Collection Hand
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SUMMER DREAMS Women’s Collection
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VAGABOND Men’s Collection A colle
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ACCESSORIES PremaFlorenceIsaac merc
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UNIQUE SELLING POINT One-of-a-kind
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HOW WE SPEAK Passionate, Sensual, G
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SECTION 2 The Brand and Brand Strat
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BRAND ESSENCE BRAND ESSENCE is the
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ANALYSING ARCHETYPES The Creator Go
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PERSONA STUDY: 1 Works: Works at a
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PERSONA STUDY: 3 Works: In a travel
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TARGET AUDIENCE Demographics • Up
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GOOD EARTH
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GOOD EARTH In January 2016, Good Ea
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MAKU TEXTILES The brand has been de
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INJIRI Injiri works with hand-loom
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PERO ‘péro’ means ‘to wear
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Silhouettes Craft Tangail Textures
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PHYSICAL MIND MAP Merchandise - Clo
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TONE OF VOICE Delicate, Sensual
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DESIGN ROUTE: WHITE Blank Canvas, F
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SECTION 4 Scope
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SCOPE: 2 Social media : Instagram
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SECTION 5 Etsy
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COMPETITOR STUDY GiaExquisiteIndian
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WHY ILLUSTRATION? • To draw empha
- Page 180: SECTION 6 Instagram
- Page 188: Oectives • Campaigns • Hashtags
- Page 196: Laout Design Route Skip ‘full’
- Page 212: ACTION BUTTON The excessive use of
- Page 216: ALIGNMENT Due to the different size
- Page 222: VISUAL LANGUAGE Images are not harm
- Page 232: PROBLEM STATEMENT The website is de
- Page 236: COLOR STORY
- Page 240: CLEAR NAVIGATION
- Page 244: • https://www.stellamccartney.com
- Page 248: • https://www.apparatusstudio.com
- Page 252: CARD SORTING Card Sorting is a meth
- Page 258: SORT HOME PAGE ONLINE STORE WHAT
- Page 262: SORT ABOUT ONLINE STORE PREMA FLO
- Page 266: SUBTASK TASK 1 TO KNO ORE ABOUT TH
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INFORMATION ARCHITECTURE Informatio
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12 column grid 6 column 960px grid
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COLOR PALETTE The brand uses multip
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TYPOGRAPHY Currently used: Trajan P
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JOSEFIN SLAB Josefin Slab is an ope
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POIRET A fresh decorative geometric
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WIREFRAMES Home Page
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WIREFRAMES Collections Accessories
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SCREENS AND MOCK UPS About Page
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SCREENS AND MOCK UPS Collection Ano
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SCREENS AND MOCK UPS Collection Sum
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SCREENS AND MOCK UPS Collection Fab
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SCREENS AND MOCK UPS Accessories
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BIBLOGRAPHY https://www.creativefre
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