pfi-web-redesign

COMPETITORS
PremaFlorenceIsaac is a fashion brand which only works with the
crafts of Tangail and Jamdani.
In the market, there are other brands who have used the crafts in
some of their collections. For example –
• Injiri works with hand-loom textiles for clothing and home. For
one of its collections - Asmaani, the brand worked with jamdani
textiles.
• Santanu Das’s brand Maku has also incorporated tangail and
jamdani textiles in its designs.
• Other such brands are Pero, Dosa, Rahul Mishra, Good Earth,
Weaver’s Studio, and more.
Some have different target markets, some have different price
points or some have a different design language altogether. None
of the brands seem to be direct competitors to PremaFlorenceIsaac.
Prema’s sense and style of design is very unique. Her use of the
crafts, colors and silhouettes put together is highly distinctive.
PERO