pfi-web-redesign

BRAND PERSONALITY AND ATTITUDE
Through Archetype
Developing a brand personality and attitude from the archetypes
that exist in nature. These archetypes are what determine the very
ethos of every brand.
There are 12 classic archetypes. These cover the spectrum,
from those that convey comfort to others to those that create
excitement. They are collectively-inherited unconscious ideas,
pattern of thoughts, images, etc., that are universally present in
individual psyches.