pfi-web-redesign

PERSONA STUDY: 1
Works:
Works at a bank and an artist
Earns:
15 lakhs per annum
Status:
Single and living with her mother
Aspirations:
To become a branch manager and earn to sustain her lifesyle.
Attitude:
Independent, Hard working, Social media savvy, Proud, Artistic
Brands Liked:
Fab India, Zara, Dior
Functional Needs:
High quality
Clean
Unique
Emotional Needs:
To be recognized and feel special
Summary: High Quality and to be recognized and feel special