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FBA 2018 Media Guide FLIP (2)

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Communities win …<br />

From Shreveport to San Diego to Scottsdale, Memphis to Mobile to Miami, Boise<br />

to Birmingham to the Bronx, communities and cities roll out the red carpet,<br />

open their arms and welcome guests to their hometown during college bowl<br />

season.<br />

And they do so enthusiastically.<br />

Bowl games are a matter of pride for the host cities as much as they are an<br />

economic boost. Like a proud grandparent with a full photo album, the residents<br />

and officials of the 33 communities that host bowl games can’t wait to show off<br />

their pride and joy: their hometown.<br />

After all, the bowl experience starts with location and it is paved with twoway<br />

streets. The community offers its attractions, its people, its hospitality,<br />

its atmosphere.<br />

Over $1 billion in<br />

annual economic<br />

impact for 32 host<br />

communities...<br />

In return,<br />

communities<br />

receive the<br />

opportunity to<br />

showcase their<br />

attractions and<br />

people, their<br />

hospitality and<br />

atmosphere, to those who attend the game for several days.<br />

It is an opportunity to make new friends, reconnect with old friends and tell the<br />

story of why their game – why their community – is special. Each year, each<br />

game, brings more guests and more opportunities. Each game connects more<br />

people, more friends. Every event is another chance to promote the people, the<br />

industry and the ambiance of those 33 communities.<br />

Each year, the spotlight placed on the 33 communities translates into more than<br />

$1 billion in economic impact. Each year. With each new postseason, each of the<br />

33 communities receives millions of dollars in media exposure.<br />

One of the New Era Pinstripe Bowl's traditions is having the head<br />

coaches and team captains ring the opening bell at the iconic New<br />

York Stock Exchange. Boston College and Iowa collaborated last<br />

year amidst a week of activities in New York City.<br />

– 12 –

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