FBA 2018 Media Guide FLIP (2)

AutoZone Liberty Bowl
Sunday, December 30, 2018
Beale Street Parade Beale Street 3 p.m.
Bash on Beale Pep Rally Handy Park/Beale St. 4:30 p.m.
President’s Gala Peabody Hotel 6:30 p.m.
Monday, December 31, 2018
Pre-game Buffet and Party Pipkin/Creative Arts Bldgs. 11:30a.m.
60th AutoZone Liberty Bowl Liberty Bowl Memorial Stadium 2:45 p.m.
Designated team hotels:
SEC – The Peabody Hotel
Big 12 -- Sheraton Memphis Downtown
149 Union Avenue 250 North Main Street
Memphis, TN 38103 Memphis, TN 38103
901-529-4000 901-527-7300
Debbie Butterick
Laura Hamblen, lhamblen@
dbutterick@peabodymemphis.com
sheratonmemphisdowntown.com
Designated media hotel:
Embassy Suites
Ali Alkhatib , contact
1022 S. Shady Grove Road 901-684-1777
Memphis, TN 38120
ali.alkhatib@hilton.com
Local airport: Memphis International Airport; Allegiant Air, American, Delta,
Frontier, Southwest, United
Local tourism bureau: Memphis Tourism, 901-543-5305, Regena Bearden, contact,
regenabearden@memphistravel.com
Prominent area tourist attractions:
Graceland, Beale Street, National Civil Rights Museum, Sun Studios, STAX Museum,
Pink Palace Museum, Memphis Zoo, Bass Pro Shops at The Pyramid
DIRECTIONS
>From main arrival airport to stadium:
Exit airport then head west on Winchester Rd. (0.2mi); Continue straight, merging
onto Jim McGehee Pkwy (0.3 mi). Continue onto Plough Blvd (1.1 mi.) Then continue
straight onto Airways Blvd. (3 mi). Continue onto East Parkway South (0.8 mi), turn
right onto Central Ave. (0.5 miles), at 2nd light, turn right onto South Hollywood St.
(0.3 mi), Liberty Bowl Memorial Stadium will be on the right. Note: On game day
media parking will be in Silver Lot 4, enter from Access 11 on Southern Ave.
>From main arrival airport to media hotel:
Exit airport then head west on Winchester Rd (0.2mi); Continue straight, merging
onto Jim McGehee Pkwy (0.3mi). Continue onto Plough Blvd. (1.1mi). Use the right
lane to take the ramp onto I-240 East.(0.4mi), merge onto I-240 East (6.9mi). Take
Exit 15A to merge onto U.S. Hwy. 72 East/Poplar Ave. toward Germantown (0.6 mi),
merge onto US-72 E/Poplar Ave (0.4mi). Turn left onto South Shady Grove Rd. (0.2
miles). Hotel will be on the right.
>From media hotel to stadium:
Exit hotel and go left on South Shady Grove toward Poplar Avenue (0.2mi). Turn
right on Poplar Avenue (4.1 mi), turn left onto S. Goodlett St. (0.1 miles), take 1st
right onto Central Avenue (2.9 miles), turn left onto South Hollywood St., Liberty
Bowl Memorial Stadium will be on the right. Note: On game day media parking will
be in Silver Lot 4, enter from Access 11 on Southern Ave.
Other Trivia:
- The Liberty Bowl was actually founded in another city -- in Philadelphia, where the
first game was played in 1959 and matched Penn State against Alabama, coached
by Bear Bryant.
- Four Heisman Trophy winners have played in the Liberty Bowl -- Terry Baker, Ernie
Davis, Doug Flutie and Bo Jackson
- The 1964 game was played in Atlantic City, N.J., at the Atlantic City Convention
Center, making the Liberty Bowl the first-ever indoor college bowl game. The bowl
moved to its current Memphis home in 1965.
- The 1968 game matched two football icons on the field. Archie Manning was the
quarterback for Ole Miss and Frank Beamer was a defensive back for Virginia Tech.
-In 2018, the AutoZone Liberty Bowl is celebrating its 60th year. It is America’s 7th
oldest bowl game.
Major Media in the area:
Memphis Commercial Appeal Memphis Flyer WREG-TV (CBS)
Memphis Business Journal WATN-TV (ABC) WMC-TV (NBC)
The Daily Memphian
Sports 56 WHBQ Radio
ESPN Radio Memphis 92.9 FM 600 WREC-AM Radio WHBQ-TV (Fox)
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