FBA 2018 Media Guide FLIP (2)

Institutions win ...
Unrivaled
excitement and
visibility...
Diverse
and unique
experiences...
College football is often the front porch of a college or university. It is often the
first aspect of a college or university that draws attention to the institution, the
first measure of recognition the institution receives from the general public. It is
a magnet, not only for student-athletes, but for students in general.
The same is true of postseason bowl games. Not only do bowl games produce
excitement for the teams involved and the fans of those teams, but they serve
as great recruiting tools for the participating schools.
The football programs grow from the experience, as do the student-athletes.
But so too do the institutions themselves. It truly is a win-win situation.
Participating in one of the 41 annual postseason bowl games is a plus for the 80
participating schools that can be measured in many ways:
• Last year's bowl games paid out guarantees of of $559.1 million to the 10
FBS conferences, which in turn was distributed to each league's member
institutions. Even with a conservative estimate for this bowl season, the
combination of last year and this year will result in a payout of more than $1
billion over the two-year period. In the past decade, more than $3 billion has
been paid out.
• Most bowls are non-profit organizations that are associated with several local
charities and civic organizations. The popularity of college football and the
interest in bowl games often increases the exposure for these organizations,
which leads to increased donations and contributions.
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