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FBA 2018 Media Guide FLIP (2)

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In all, 872 surveys were received – 276 by the NCAA in 2013, 348 by the <strong>FBA</strong> in<br />

2014 and 248 by the <strong>FBA</strong> in 2015 – and a huge percentage ranked their overall<br />

experience highly.<br />

The <strong>FBA</strong> surveys asked student-athletes to evaluate bowl week events, player<br />

gifts, hotel accommodations, food, playing and practice venues, charitable and<br />

community events, bowl week activities and other areas. The overwhelming<br />

majority came back with excellent, very good or good evaluations.<br />

The NCAA postseason bowl report stated:<br />

• 94 percent gave hotel accomodations a favorable approval rating.<br />

• 88 percent were very satisfied (50%) or satisfied (38%) with transportation<br />

during bowl week;<br />

• 98 percent approval rating for banquets/team events;<br />

• 95 percent approval rating for social events/hospitality;<br />

• 98 percent approval rating with the bowl staffs;<br />

• 90 percent were very satisfied (70.0%) or moderately satisfied (30.0%)<br />

with traditional bowl gifts;<br />

• 95 percent approval rating with the charitable and community activities<br />

they were involved in. In addition, many commented that they wanted to<br />

do even more to help in those communities;<br />

The surveys in earlier years by the NCAA and the <strong>FBA</strong> reached similar conclusions:<br />

Overall experience: 74% excellent/very good,<br />

94% excellent/very good/good<br />

Overall quality of events: 69% excellent/very good,<br />

92% excellent/very good/good<br />

Overall quality of gifts: 55% excellent/very good,<br />

85% excellent/very good/good<br />

Overall quality of venue: 76% excellent/very good,<br />

95% excellent/very good/good<br />

Significantly, among the student-athletes who took part in a community<br />

outreach function during their week – hospital visits, community service<br />

projects or interaction with youth groups – 92 percent indicated it had a<br />

positive effect and would suggest it at future bowl games for other studentathletes.<br />

That was reflected again in 2015 & 2016 ... the most common<br />

written-in comment on the <strong>FBA</strong>/Ohio study was that student-athletes wanted<br />

such activities to involve the entire team and not just a handful of team<br />

representatives.<br />

Among coaches and athletic directors in the NCAA surveys, huge majorities were<br />

positive about the overall experience, had a high satisfaction with stadium and<br />

practice field conditions and quality, and rated the bowls highly in the areas of<br />

hospitality, social events and hotels. Virtually all staff responders reported being<br />

“very satisfied” or “satisfied” with their host bowl organization.<br />

The many survey results are affirmation to what bowl organizers have been<br />

saying for years. The bowl games are achieving their primary and most<br />

important function – providing student-athletes and those who work with them<br />

and follow them with unique, distinctive and memorable experiences.<br />

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