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FBA 2018 Media Guide FLIP (2)

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Last year's Valero Alamo Bowl produced a top-notch matchup<br />

between Stanford and TCU. The victorious Horned Frogs<br />

players and their Cardinal counterparts took in the many sights<br />

and sounds of greater San Antonio in the leadup to the prime<br />

time telecast.<br />

The economic impact and exposure received are great benefits, but it is<br />

community pride that leads thousands to volunteer their time and services to<br />

the bowl game in their town. It is a genuine appreciation for their hometown<br />

and its offerings that generates the greatest local interest.<br />

During bowl week in each of the bowl communities, everyone is a citizen,<br />

everyone is welcome. Everyone is home. Welcome.<br />

One of the AutoZone Liberty Bowl highlights is the annual parade<br />

down Beale Street in downtown Memphis. The nationwide<br />

communities that conduct bowl games add up to a collective $1<br />

billion in overall economic impact.<br />

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