Selling Travel September 19

More documents

Recommendations

Info

76 OVER 50s TRAVEL MATURE TRAVEL TRENDS The over-50s travel market has a tendency to be overlooked or pigeonholed, yet specialists say it’s more adventurous, diverse and lucrative than many imagine. Debbie Ward investigates Solo travel is trending across escorted travel and is particularly high in the over-50s market. Riviera (rivieratravel.co.uk) has increased its solo tours from 12 to 40. “We’ve really seen growth over the last year to 18 months, since our launch of solo tours. It's not necessarily people who’ve lost a partner, it may be people whose other half doesn’t have an interest in the same destination,” explains National Sales Manager for UK and Australia, Tom Morgan. Seeing similar demand, Leger Holidays (leger.co.uk) has added six new Single Traveller tours for 2020, with no single supplement and a door-to-door service. Experiential travels The over-50s sector is increasingly active. “I’ve been thrilled at how much more adventurous the mature market are. Not many will just go and lie on a beach now,” says Clare Dudley, Managing Director of Cambridge-based agent Ponders Travel. Leger has added more See It Live tours to the Venice and Nice carnivals, Monaco Grand Prix and Brussels Jazz Weekend. Its specialist guided battlefield tours, of which it offers over 80, have been boosted by media coverage. “We had a number of battlefield tours to the 75th anniversary D-Day commemorations,” says Head of Retail Sales Ashley Dellow. Riviera Travel has added Discover tours, with three levels of walks. “It’s not the same as 10 to 20 years ago when you went on a coach tour… people want to get out and explore,” explains Morgan. Personalised extras like the ballet in Russia are also new, while its escorted ocean range now features Azamara and excursion-focused Hurtigruten. Saga (saga.co.uk) has added excursions to all its European holidays and new ships, Spirit of Discovery and Spirit of Adventure, are performing ‘exceptionally well because they aid adventure. “We know there’s a real desire to sail ex-UK on a luxury small ship. Their size allows visits to unique ports of call,” says Head of Trade Sales, Iain Powell. Luxury matters Luxury is another mature market trend. Saga’s door-to-door VIP Travel Service is among its other product tweaks in recent years, while for 2020 its Stay programmes include a Signature Collection of hotels with dedicated lounges and exclusive arrangements for Saga guests. Product differentiation is key, says Powell, and offering a unique, tailored experience “helps to immerse them in the local culture.” Leger believes the luxury trend is a natural extension of mature clients’ desire for a more comfortable holiday. Its new Luxuria coaches come with extra-wide seats, increased legroom, retractable calf rests and personal touch-screen TVs. The Luxuria Signature Collection, launched last year, is a selection of holidays which “combines state-of-the-art coach travel with some of Europe’s most fascinatingly unique hotels…. from Spanish Paradors to fairy tale German castles,” adds Dellow. Multi-generational travel Trips with children and grandchildren, are an important trend and a gateway to lucrative long-haul group bookings. “Grandparents are ringing and saying ‘I want to take everyone away for Christmas’ sellingtravel.co.uk
OVER 50s TRAVEL 77 CLOCKWISE FROM TOP LEFT: Leger Holidays offers stays in German castles; multi-generational travel is on the up; battlefield tours are trending; experiential travel is big for over 50s sellingtravel.co.uk
Page 1 and 2:
SEPTEMBER 2019 • SELLINGTRAVEL.CO
Page 3 and 4:
contents 3 this issue WE TRAVEL FUR
Page 6 and 7:
Visit www.sellingtravel.co.uk and p
Page 8 and 9:
8 peru heady Heights Peru’s touri
Page 10 and 11:
sellingtravel.co.uk
Page 12:
12 six of the best DUBAI superlativ
Page 15 and 16:
Talking Shop INSPIRED BY YOU The in
Page 17 and 18:
17 • Amazing prizes • The 2019
Page 19 and 20:
19 #TLV The Perfect Winter Holiday
Page 21 and 22:
21 Cruising Ocean Cruising - Short
Page 23 and 24:
23 Best of the Rest Ticket Provider
Page 25 and 26: Smile all the stay. All our hotels
Page 27 and 28: Golf ggat Meet... STEVE FREWIN Dire
Page 29 and 30: FOUR-SIGHT 29 Our columnists Having
Page 31 and 32: 16 AUG - 30 SEP 2019 SAVE 50% on ad
Page 33 and 34: IN THE OFFICE 33 with Matt Pattinso
Page 35 and 36: DON'T MISS OUT... Register today! D
Page 37 and 38: Training courses to help travel age
Page 40 and 41: 40 destination profile Top Spots Ko
Page 42 and 43: 42 south florida international gate
Page 44 and 45: 44 how to sell Myanmar It’s gone
Page 46 and 47: Visit USA News THIS MONTH'S TOP STO
Page 48 and 49: 48 my trip to... Islands of Bounty
Page 50 and 51: Paradise is closer than you think m
Page 52 and 53: 52 destination profile Top experien
Page 54 and 55: advertorial where in the world... W
Page 56 and 57: 56 the review First training progra
Page 58 and 59: 58 the review Cruise Update First l
Page 60 and 61: 60 the review: news focus Sri Lanka
Page 62 and 63: FOCUS ON CALIFORNIA Keep up to date
Page 64 and 65: 64 the review: checking out Checkin
Page 66 and 67: 66 six of the best NEW SOUTH WALES
Page 68 and 69: 68 spotlight on Talking... Air Maur
Page 70 and 71: 70 how to sell Northern Lights crui
Page 72 and 73: Readers Offers 0800 619 0900 holida
Page 74 and 75: THANK YOU FOR YOUR CONTINUED SUPPOR
Page 78 and 79: 78 OVER 50s TRAVEL ABOVE: Demand fo
Page 80 and 81: 80 OVER 50s TRAVEL TALKING TO... TI
Page 82 and 83: 82 OVER 50s TRAVEL TOP SELLERS & NE
Page 84: JAMAICA SAINT LUCIA ANTIGUA BAHAMAS
show all

Selling Travel September 19

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?