IFA International 2019 Week-End Edition

WEEKEND 

EDITION 

Saturday 7 & Sunday 8 

September 2019 

Hall 3.1 / 102 Hall 5.1 / 101 Hall 6.2 / 101 Hall 8.2 / 101 

CONTENTS 

03 > NEWS 

18 > IFA+ SUMMIT 

20 > IFA NEXT 

21 > IFA GLOBAL MARKETS 

23 > TRADE TALK 

25 > EXCLUSIVE INTERVIEWS 

31 > KITCHEN LIFESTYLE 

48 > BATHROOM LIFESTYLE 

52 > SPOTLIGHT ON GERMAN 

SPEAKING COUNTRIES 

53 > WHERE TO GO IN BERLIN 

THOUGHT LEADERS 

PARTNERSHIPS 

POWERING INNOVATION 

Coinnovation more than ever driving a new industry dynamic 

In challenging market 

conditions key themes this 

year at IFA outlined by ZVEI 

Chairman Dr Reinhard 

Zinkann are performance, 

simplification, premium 

and sustainability. 

through savvy partnerships 

at a number of levels: 

“More and more companies 

are pooling their knowhow 

within cross-industry 

coinnovation networks.” 

Dr Shermin Voshmgir 

Founder of BlockchainHub in Berlin 

While it has become easy to create a 

token, which is collectively managed by 

a public infrastructure like a blockchain, 

the understanding of how to apply these 

tokens is still vague. 

Read page 18. 

Jochen Pohl 

Home Department Manager, EK 

Servicegroup 

Alongside the traditional function as a 

trading venue, IFA is also becoming more 

and more significant as a network hub. 

Read page 23 

Indeed, Winston 

Churchill’s adage that “A 

pessimist sees the difficulty 

in every opportunity, 

while an optimist sees 

the opportunity in every 

difficulty”, re-stated at 

the IFA opening press 

conference by Dr Zinkann, 

is particularly appropriate 

at this year’s IFA. The ZVEI 

chairman wisely added, 

that “Surely we are among 

the optimists.” 

Further underlining the 

silver lining, Dr Christian 

Göke, Chairman of the 

Board, Messe Berlin, 

says opportunities are 

increasingly being forged 

Yannick Fierling 

CEO, Haier Europe 

MORE AND 

MORE COMPANIES 

ARE POOLING 

THEIR KNOW- 

HOW WITHIN 

CROSS-INDUSTRY 

COINNOVATION 

NETWORKS 

Perfect examples include 

the presentation for the 

first time at IFA of the 

new Hisense – Gorenje 

partnership, or the new 

Haier-Candy-Hoover 

partnership. Read our 

exclusive interview with 

group CEO Yannick Fierling 

from page 26. 

Hakan Bulgurlu 

CEO, Arçelik 

Sustainability is one of the main pillars 

of our strategy and business model, as 

defined by our vision “Respecting the World, 

Respected Worldwide”. 

Read page 28 

KITCHEN LIFESTYLE 

The growing trend for open-plan 

living is centred on the kitchen 

being the hub of the home. Builtin 

appliances, with their sleek 

lines, are a design feature – and 

this crossover shows no signs 

of abating. Smart connectivity 

continues to attract savvy 

consumers who are increasingly 

used to using apps. Wi-Fi and 

NFC smart appliances boosted 

the market in the first six months 

of 2019, with growth of 33% in 

Western Europe and more than 

100% in Southeast Asia, GfK 

reports. 

Read more from page 31. 

© Messe Berlin GmbH.

NEWS 

BROUGHT 

TO YOU BY 

EDITORIAL 

Richard Barnes 

Editor-In-Chief 

SHIFTING 

PATTERNS 

We are living in a scripted world that is being 

increasingly generated, driven and governed by 

data. Algorithms scan data from various sources in 

search of patterns that reveal something about our 

future selves. 

Using the slogan “Shifting Patterns – The Rise of 

Dataism”, this year’s IFA+ Summit is taking a closeup 

look at the growing power of data, the ensuing 

responsibilities and the potential dangers to present 

social structures. 

The subject matter of the IFA+ Summit is covered by 

four clusters: “Society”, “Interaction”, “Intelligence” 

and “Experience”. The IFA+ Summit is IFA’s future 

forum, and its many international speakers deliver 

a preview of the development of disruptive 

technologies in the digitally interconnected future. 

A broad range of internationally renowned experts 

are discussing the risks and opportunities presented 

by data use. Whether it be a former advisor to the 

White House and NATO, or consultants to leading 

businesses such as Amazon and Microsoft, these 

speakers will be offering a well-founded overview 

of the “brave new world” of dataism. They will 

anticipate future results from various angles that 

are ahead of us – the good and the potentially bad. 

Since 2014 the IFA+ Summit has served as the think 

tank for IFA, the world’s leading show for consumer 

and home electronics. This year more than ever, it 

will play a key role in setting a course for a better 

future for the industry… and the world 

Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics (left); 

Yoshihiro Seki, State Minister of Economy, Trade and Industry, Japan; and Dr Christian Göke, CEO, Messe Berlin. 

IFA 2019 

OPENS IN 

STYLE 

At a time when manufacturing companies are increasingly global – sourcing 

from all over the world – who better to open the show than the German- 

British-Canadian singer/songwriter Alice Merton, known primarily for her 

hit song No Roots. 

Merton was the star act at this year’s 

glamorous IFA opening gala at the Palais 

am Funkturm, attended by 600 VIPs from 

the worlds of industry, politics, business and 

entertainment. 

The stellar line-up at the opening evening 

included actors Gesine Cukrowski, Caroline 

Beil, Tina Ruland, Victor Schefé, Hardy 

Krüger jr. as well as Dominic Raacke and 

Stephan Grossmann. Presenters Gülcan 

Kamps, Caroline Beil, Hadnet Tesfai and their 

colleague Anastasia Zampounidis graced 

the red carpet. Former GNTM models Toni 

Dreher, Klaudia Giez and Fata Hasanovic as 

well as numerous other prominent 

personalities were also present at the gala. 

Opening speeches were delivered by 

Berlin’s Governing Mayor, Michael Müller; 

Hans-Joachim Kamp, Chairman of the 

Supervisory Board of gfu Consumer & Home 

Electronics; and Yoshihiro Seki, State Minister 

of Economy, Trade and Industry, Japan. 

Alice Merton provided musical entertainment 

with her hits No Roots and Why So Serious. 

The opening day of the show kicked-off with 

an official tour of the show floor by a number 

of dignitaries, who were among the first to get 

a glimpse of the innovations on display in the 

various halls 

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www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019 

3

BROUGHT 

TO YOU BY 

NEWS 

WE WANT 

TO HELP 

CONNECT 

THE HOME 

INTELLIGENTLY 

Richard Yu 

CEO of Huawei Consumer Business Group 

HUAWEI CLAIMS REVOLUTIONARY 

LEAP IN 5G AND AI 

Huawei’s Richard Yu reveals ground-breaking chip technology 

that supports the rollout of 5G devices. 

Richard Yu, CEO of Huawei Consumer Business Group, used his IFA 2019 

Keynote to unveil the Chinese technology firm’s latest breakthrough in mobile 

technology. He revealed the world’s first flagship 5G SoC (system on a chip), the 

Kirin 990, in front of a packed auditorium, declaring it “a revolutionary leap in 

5G and AI”. 

Explaining how the mobile sector has been 

transformed in the past two years by the growth 

of AI-enabled apps, Yu said the Kirin 990, which 

has a 5G modem inside, would deliver “the 

best 5G, the best AI and the best performance” 

to mobiles. It would, he said, surpass the 

performance of current tech which relies on 

a combination of 4G SoC and 5G modem. He 

promised it would deliver “lightning-fast” 5G 

speed that would transform users’ experience 

when downloading video or games. 

Yu said the Kirin 990 also benefits from 

having “the most compact and most advanced 

integrated design”. It would, he said, leave 

more space for a larger battery – or allow 

manufacturers to make smaller models. The 

Kirin 990 has also been configured to help the 

5G industry address key challenges such as 

power consumption and speed on the move. 

Having outlined the Kirin 990, which contains 

a staggering 10.3 billion transistors, Yu turned 

his attention to Huawei’s new product range – 

starting with Huawei’s wireless earphones, the 

Freebuds 3. “We want to live in a quiet world, 

and Huawei’s Freebuds 3 is the industry leader 

in noise cancellation,” he said. “At the same 

time, it is also the industry’s best wireless audio 

experience.” 

According to Yu, the Freebuds 3 are perfect for 

outdoor environments: “The Freebuds 3 are 

designed to defeat the wind, allowing users to 

talk/listen freely outdoors – even on a bicycle at 

20km per hour.” 

Yu then turned his attention to Huawei’s 

ground-breaking Wi-Fi solution, the Q2 Pro. 

“We’re living in a connected world and we want 

to help connect the home intelligently,” he said. 

Huawei’s Wi-Fi Q2 Pro overcomes the usual 

shortcomings of Wi-Fi in the home, even if you 

have a big house. Using the large Q2 device 

combined with smaller Q2 satellites provides 

better coverage of your home. 

What’s more, added Yu. “The Wi-Fi Q2 Pro is 

easy to install – it’s plug and play. It is fast, very 

convenient and offers seamless roaming.” 

Finally, Yu discussed Huawei’s P30 series – the 

successor to last year’s P20 series. “The P30 is 

our most popular smartphone series, with 16.5 

million shipments in six months,” he explained. 

“It won a lot of awards globally and received 

good consumer feedback. Now we are launching 

the new P30 Pro which has a unique design 

inspired by nature. On the back it has a dual 

glossy and matte finish, so that you can hold it 

comfortably and it doesn’t slip.” 

According to Yu, the P30 Pro is a leader in 

mobile photography, with its 40MP Leica Quad 

camera and the largest sensor in the industry. 

It is also unrivalled for low-light photography 

and has a powerful superzoom. “The P30 Pro 

has intelligent cross platform interaction which 

makes it possible to move content across devices 

(such as a PC) – meaning more work efficiency,” 

he said. “It’s a unique and innovative design and 

we are the only ones who can do that” 

Hall 6.2 

Stand 101 


5

BROUGHT 

TO YOU BY 

NEWS 

ADVERTORIAL 

HAIER BOOSTS 

ITS EUROPEAN 

BUSINESS 

Alex Yang 

COO and Co-founder, Tuya 

TUYA DAY @ IFA 

Tuya Day is an international 

business event and seminar held 

by Tuya Smart, a leading AI+IoT 

platform serving more than 

100,000 clients worldwide in 

helping them develop their own 

smart home products and brands. 

This year at IFA, Tuya is inviting 

global brands in smart home 

business fields to discuss their 

insights and experience in the 

development of their AI and IoTdriven 

success stories. Popular 

AGENDA 

3:00 pm - 3:10 pm 

Opening Remarks & Keynote 

Speech by Alex Yang, COO and 

Co-founder of Tuya 

“How AI+IoT Facilitate the 

Commercialisation of Global 

Business” 

3:10 pm - 3:20 pm 

Conrad Keynote Speech 

“The Renovation of Smart Home in 

the Era of AIoT from Germany to 

Europe” 

3:20 pm - 3:30 pm 

Hama Keynote Speech 

“The Opportunities and Challenges 

for a Brand to Land IoT Business” 

brands like Conrad, Hama, Arcelik, 

Calex, and Yandex will join the Tuya 

Day at IFA 2019, and unfold this 

new chapter of a connected and 

smart future way of living. 

Date: 7 September 2019 

Time: 3:00 pm - 4:15 pm 

Place: 

Hall 25, Stand 102 

3:30 pm - 3:45 pm 

Arçelik Keynote Speech 

“How Home Appliances Brands 

Evolve by Embracing the Trend of 

IoT” 

3:45 pm - 4:00 pm 

Calex Keynote Speech 

“The Diverse Possibilities for 

Lighting Products with AI-powered 

IoT” 

4:00 pm - 4:15 pm 

Yandex Keynote Speech 

“Looking into the Russian 

Intelligent Market for the 

Commercialisation of a Successful 

Business” 

Haier Europe has reported on the 

progress the company has made in 

the past 12 months, which included 

becoming the first Chinese brand 

to be listed on the Frankfurt Stock 

Exchange, and the acquisition of the 

Candy Group. 

Speaking at the company’s IFA press 

conference, Yannick Fierling, Chief 

Executive, Haier Europe, said: “We 

needed the acquisition to be the 

perfect fit in terms of the culture, 

brand, product and also in terms of 

innovation and with Candy it was a 

perfect match!” 

“In 2018, Haier Europe grew 26% 

in a flat market, while the Candy 

Group grew 11% – this meant that 

Haier Europe and Candy Group 

were the two fastest-growing Home 

Appliance companies in Europe.” 

Mr Fierling said that in refrigeration 

in 2018, Haier worldwide increased 

its market share to 22%, which 

meant that almost one-in-four 

products purchased were from the 

Chinese brand; in washing machines, 

Haier had a 20% global share. 


Chief Executive, Haier Europe 

Haier has 58 million connected 

users in China and Candy, at the time 

of the acquisition, was the European 

leader in smart appliances, with 

almost one million connected users. 

Mr Fierling said that this figure had 

now grown to around 1.2 million 

users. 

“Candy Group had one million 

connected users at the time of 

the acquisition and there are 

now around 1.2 million,” Fierling 

said. “This has been achieved by 

adding 3,000 users a day since the 

acquisition.” 

At IFA, the 3,000sq m Haier stand 

is home to the three brands – Haier, 

Candy and Hoover. 

“Haier Europe, with its three brands, 

has the biggest range of household 

appliances in Europe and visitors 

to the stand at IFA will see that 

we can offer a true ecosystem to 

consumers” 

Hall 3.1 

Stand 102 


7

BROUGHT 

TO YOU BY 

NEWS 

MYSTERYVIBE ANNOUNCES 

SMALL BUT POWERFUL 

POCO VIBRATOR 

Occupying the 

intersection of sex, 

health, and technology, 

MysteryVibe uses tech 

to elevate the sexual 

experience. 

Dominnique Karetsos, CMO 

of MysteryVibe, expressed 

her delight at the radical 

change in attitude she has 

seen over the company’s 

past five years. “People are 

starting to talk about sex 

as a commonplace factor 

for a healthy lifestyle. You 

can’t have one without the 

other,” she stated at IFA. 

“Our products are facilitating 

honest dialogues … they 

are suitable for use either 

solo or with a partner, which 

inherently promotes these 

conversations.” As sex 

tech becomes increasingly 

mainstream, it is forecast to 

generate $40bn by 2022. 

Crescendo, the world’s first 

body-adaptable bending 

vibrator, is the brand’s 

flagship product. It can be 

charged wirelessly within 

45 minutes. Its vibration 

patterns, powered by six 

motors, can be customised 

to every individual using the 

smartphone app. Another hit 

is Teruto, a smart wearable 

vibrator for men. As well 

as increasing stamina, it 

allows the user to explore 

his pleasure points at varying 

intensities. 

Finally, Ms Karetsos 

presented MysteryVibe’s 

latest innovation, Poco: 

“Smart, powerful, bendable.” 

A miniature version of 

Crescendo, it is flexible and 

compact for easy portability, 

its finger-like bend is suitable 

TCL DISPLAYS NEW 

GLOBAL SMARTPHONE 

Tompson Li, Chairman and 

Founder, TCL, opened the 

Chinese manufacturer’s press 

conference at IFA Thursday 

September 5, with statistics 

including TCL’s positon as 

number 2 in the TV segment 

in 2018, and its 75% increase 

in sales year-on-year in North 

America. 

The rest of the launch was 

forward-looking, with new 

smart TVs, earphones and 

a strategy called ‘AI x IoT’ 

revealed, but the most 

notable announcement 

was the launch of TCL’s 

first ever globally-available 

smartphone called Plex, on 

sale from October. “This is a 

big, important step. For the 

first time we are bringing our 

excellent pioneering display 

technology to the world of 

smartphones” said Stefan 

Streit, Global Marketing 

Soumyadip Rakshit 

Co-founder & CEO, MysteryVibe 

for use with all bodies — true 

to the brand’s objective 

of giving every adult the 

knowledge and power to 

explore their sexuality in 

safety 

Hall 4.2 

Stand 207 

Manager, TCL. He cited the 

fact that 79% of mobile data 

traffic is predicted to be used 

for video by 2022 as a reason 

for the increasing need for 

quality displays. Plex can 

remaster video live from 

SDR to HDR, and contains a 

pioneering triple AI camera 

plus “super Bluetooth” 

allowing for four connected 

devices at once. 

Streit also demonstrated 

prototypes of a forthcoming 

foldable phone and a 

smartglasses-headset called 

Project Archery, stressing 

TCL would not rush these 

concepts to market until they 

were perfected 

Hall 21 

Stand 102 

Tompson Li 

Chairman and Founder, TCL 


9

BROUGHT 

TO YOU BY 

NEWS 

ALEXA, TURN ON 

MY FIRE TV 

Grundig unveiled a 

new line-up of Fire 

TV Edition Smart TVs 

at its IFA opening 

press conference. 

Zeynep Yalım Uzun, 

Arçelik CMO and 

Mario Vogl, Arçelik 

Northern Europe 

Regional Director 

joined Amazon 

Business Development 

Director Matt Clark 

and moderator Lisa 

Faulkner to present 

the company’s latest 

products. 

Developed in partnership 

with Amazon, the headline 

products in the Grundig 

OLED-Fire TV Edition 

range are claimed by the 

manufacturer to be the 

world’s first Fire TV Edition 

television with hands-free 

voice control and the world’s 

first OLED-Fire TV Edition. 

The hands-free model 

features long-distance 

voice recognition with eight 

microphones and advanced 

beamforming technology, 

enabling users to ask Alexa 

to turn on the TV, adjust the 

volume and play, rewind, 

fast-forward and navigate 

through content from across 

the room. 

Fire TV Edition televisions 

bring live broadcast TV and 

streaming channels together 

on one screen. Through Alexa 

Mario Vogl, Arçelik Northern Europe Regional Director 

and Zeynep Yalım Uzun, Arçelik CMO 

it is possible instantly to find 

and watch live broadcast TV 

or choose from a catalogue 

of streaming movies and TV 

shows. The televisions also 

allow users to access live TV 

through streaming apps, and 

to play songs, playlists, live 

radio stations, and podcasts 

from services including 

Amazon Music, Spotify and 

TuneIn 

Hall 23 

Stand 101 

BEKO INTRODUCES NEW 

TECHNOLOGIES 

Beko announced at its IFA press conference a 

new technology in its refrigerators that aims 

to recreate a natural living environment for 

fruit and vegetables long after they have been 

harvested. 

HarvestFresh, which will be 

available in selected products 

from 2020, uses three 

effective colours (green, blue 

and red), which mimic the 24- 

hour sun cycle and natural 

sunlight. 

Zeynep Yalım Uzun, Arçelik 

CMO, said this combination 

will simulate the day light 

cycle – including times of 

darkness. 

“Studies have shown that 

this technology has helped 

preserve vitamin A and 

vitamin C levels much longer,” 

she said. 

In home laundry, Beko 

unveiled a new AquaTech 

washing machine range, 

which has been designed to 

wash clothes in half the time. 

Mario Vogl, Arçelik Northern 

Europe Regional Director, 

said: “AquaTech technology 

is designed to clean your 

clothes in a gentler way, to 

help them last longer. 

“Cascades of water come 

from the top of the drum, 

washing with powerful water 

jets that effectively clean 

your laundry in half the time 

of a conventional machine, 

without sacrificing wash 

performance.” 

Mr Vogl explained that this 

technology reduces the 

need for the vigorous drum 

movements usually required 

to wash laundry, replacing 

some drum movements 

instead with powerful water 

jets 

Hall 23 

Stand 101 

Moderator Lisa Faulkner with Zeynep Yalım Uzun, Arçelik CMO 

and Mario Vogl, Arçelik Northern Europe Regional Director 


11

BROUGHT 

TO YOU BY 

NEWS 

DALI MAKES MOVE 

INTO HEADPHONES 

Danish high-end speaker 

manufacturer Dali is launching 

headphones for the first time 

at IFA 2019. The 35-year-old 

company looked briefly at the 

headphones market a few years 

back but was concerned then 

that Bluetooth was not ready for 

quality Hi-Fi transmission, Product 

Manager Krestian Pedersen said 

at Dali’s IFA press conference. 

“We waited until the market 

was absolutely mature,” he said. 

And the resulting products are 

the Dali IO-4 and the Dali IO- 

6, high-performance, wireless, 

Krestian Pedersen 

Dali Product Manager 

rechargeable, over-ear, Hi-Fi 

headphones “with a closed-back 

design for exceptional sound 

quality”. They retail at €299 and 

€399 respectively. 

Dali CEO Larz Worre said 

the company “considered the 

headphones as loudspeakers”, 

developing them as they have all 

their speaker systems over the 

years. “Every part is uniquely Dali,” 

Pedersen added. “These are by far 

the most complex products we’ve 

ever done” 

Hall 1.2 

Stand 127 

GARMIN 

REVEALS THREE 

NEW WEARABLE 

DEVICES 

Clifton Pemble 

President and CEO, Garmin 

“We are a strong company with 

a sense of adventure,” Garmin 

President and CEO Clifton Pemble 

said, as he took centre stage at 

the company’s 2019 IFA press 

conference. 

Garmin is introducing three new 

wearable products at IFA. 

At the top of the list is the Fenix 6, 

a multisport GPS watch with large 

displays. This is Garmin’s first solar 

watch, which increases battery life by 

15%. 

The Vivomove is a fashionable 

hybrid smartwatch, available in 16 

styles with a hidden dual AMOLED 

touchscreen. 

The GPS smartwatch Venu features 

an AMOLED display and includes 

enhanced health monitoring, 

animated workouts and a six-day 

battery life. The Venu claims to have 

the broadest range of 24/7 health 

monitoring features on the market, 

including advanced sleep monitoring 

and a menstrual cycle tracking app 

Hall 4.2 

Stand 232 

12

BROUGHT 

TO YOU BY 

NEWS 

TOSHIBA 

REVEALS 

2020 TVs 

WITH ALEXA 

AND GOOGLE 

ASSISTANT 

Unveiling Toshiba’s new range of smart TVs 

at an IFA press conference, Bart Kuijten, the 

company’s European Sales and Marketing 

Director, Toshiba, said: “With our 2020 series 

we’re continuing our commitment to make 

innovative TV technology accessible to all, 

by offering connected home integrations 

with Amazon and Google. By collaborating 

with these smart ecosystems we’re offering 

the choice to connect your home in the way 

that best suits your lifestyle, while ensuring 

an exceptional viewing experience through 

enhanced visual and audio technologies.” 

The 2020 series of Toshiba TVs continues to 

employ the TRU Picture Engine, a picture 

quality chipset made up of three powerful 

image processing technologies, plus Dolby 

Atmos for enhanced sound quality. The TVs 

work with Google Assistant to serve as a hub 

for the connected smart home, while the 2020 

Toshiba Connect TV with Alexa reduces the 

need for a physical remote control, using voice 

recognition through a far-field microphone. 

The new Toshiba Android TV provides a 

customisable user interface with Android 

smartphones and has Chromecast built-in so 

customers can cast movies, shows, and photos 

from Android or iOS devices to the TV 

Hall 8.2 

Stand 101 

Bart Kuijten 

European Sales and Marketing 

Director, Toshiba TV 

HARMAN HITS 100 MILLION 

PORTABLE SPEAKER SALES 

The maker of JBL speakers is 

celebrating its milestone at IFA 

by launching new innovations 

across its top-selling speaker and 

headphone range 

“It was another record-breaking year for 

Harman,” said Robert Jan Van Dormael, Vice 

President of Consumer Marketing at Harman 

International, at the audio leader’s IFA launch 

under the Funkturm at IFA. 

With a vast multi-level stand brimming with 

new and upgraded JBL-branded speaker 

and headphone products, Harman, a whollyowned 

subsidiary of Samsung Electronics, is 

looking to confirm its status as portable audio 

leader and category shaper. 

With 100 million portable speakers shipped 

worldwide, the Netherlands-headquartered 

company is cementing its dominant 34% 

volume share in the segment with the launch 

of the sleek JBL Link Portable and Link Music 

speakers that boast 360 JBL Signature Sound 

along with built-in Chromecast and Google 

Assistant built-in. With the brains to match 

their beauty, the speaker duo is set to make 

waves in the smart home speaker market. 

Harman is also targeting the growing earbud 

market with the release of the JBL LIVE 

300TWS, featuring seamlessly connected, 

Robert Jan Van Dormael 

Vice President of Consumer Marketing, 

Harman International 

truly wireless sound via powerful drivers that 

deliver enhanced bass. 

The audio leader has also responded to ecoconscious 

consumers with all the new JBL Flip 

5 “Ocean” and “Forest” speakers made of 90% 

recycled plastic components and a protective 

case made from biodegradable materials 

Funkturm Indoor Ground 

Stand 100 


13

BROUGHT 

TO YOU BY 

NEWS 

THE FUTURE IS CLOSER THAN YOU THINK 

The LG Future Talk at IFA saw LG President and CTO, I.P. Park hosting three 

industry experts on the stage at the Marshall House 

Dino Flore, VP Technology at Qualcomm Europe; Maurice 

Conti, Chief Innovation Officer at Alpha; and Ralph 

Wiegmann, CEO of iF International Forum Design, took part 

in a one-hour roundtable with Mr Park, addressing the three 

key topics of Evolve, Connect and Open. 

Maurice Conti underlined one major 

advantage machines have over 

humans: “When one machine knows 

a thing, then all machines can know 

that thing. If a little cleaning robot 

learns how to solve a problem in 

my house, the next morning, all of 

its cousins all around the world – 

because they are connected – can 

solve that same problem.” 

Dino Flore spoke at length about 

future mobility, explaining that the 

car is the “ultimate mobile device”, 

adding that cars will become “homes 

on wheels”; concepts he will no 

doubt expand upon at the Shift 

Automotive conference next week. 

Ralph Wiegmann was invited to 

try on virtual clothes thanks to 

LG’s ThinQ Fit – where one’s lifelike 

avatar is able to try – and buy 

clothes. 

Dr Park explained that LG’s ThinQ 

ecosystem is evolving: “When you 

see a product that carries the LG 

ThinQ brand, what you are seeing 

is not just a smart product, but 

part of an evolving AI-powered 

ecosystem. And today I am very 

proud to announce that ThinQ will 

now include not just our AI products, 

but also a whole range of IoT devices 

as well.” 

Mr Conti concluded that a major 

shift is set to occur, wherein the 

power will not be held by those who 

have the big data, but by those who 

know what to do with it 

left to right - Dino Flore, VP 

Technology at Qualcomm 

Europe; Maurice Conti, Chief 

Innovation Officer at Alpha; 

and Ralph Wiegmann, CEO of 

iF International Forum Design; 

and LG President and CTO, 

I.P. Park 

14

BROUGHT 

TO YOU BY 

NEWS 

ShowStoppers@IFA 2019 

IFA’s exclusive “press only” event draws a massive following 

The annual media event, ShowStoppers – on Thursday evening – was widely 

supported by journalists from around the world. Among them was the IFA 

International team that selected a few of the most interesting products on show. 

MOTOROLA MOBILITY 

SHOWCASE EARBUD 

INNOVATIONS 

Hong Kongb 

a s e d 

Motorola 

Mobility, 

an official 

Motorola 

brand licensee, 

is continuing to 

push the limits of 

creativity and innovation 

with Motorola-branded lifestyle products 

that integrates seamlessly into everyday life. 

Product Marketing manager Lucia Leiva Cubas 

was on hand at Showstoppers to present 

Tech3, a three-in-one true wireless headphone 

solution with unlimited playtime, as well as 

the highly versatile wireless Verve Buds range. 

Tech 3 offers the flexibility of True Wireless 

mode, Sport Loop mode (which provides a 

sleek neckband for additional stability), and 

the world’s first to market True Wireless 

headphone direct plug-in mode. 

HALL 26 / STAND 240 

Tech3 earbuds 

LEXON CLEANS UP 

WITH OBLIO 

M o b i l e 

handsets pick 

up a fair amount 

of bacteria 

during the day, 

and, of course, 

they also need 

to be charged. 

Paris-based 

Lexon has come 

up with a way of 

simultaneously 

cleaning and 

powering a 

phone. The 

Oblio is a stylish vasestyle 

wireless charging 

unit with a built-in 

anti-bacterial UV sanitiser light which kills 

99.9% of germs in a 20-minute cycle, and fully 

charges a mobile in around three hours. It has 

been designed by Andrea Quaglio and Manuela 

Simonelli. 

HALL 15.1 / STAND 143 

Sarah Brault demonstrates 

Lexon’s Oblio 

BACK TO THE GOOD 

OLD DAYS 

F(x) 

tec, a 

The F(x)tec Pro1 

Londonb 

a s e d 

startup “dedicated to bringing back and 

improving well-loved features missing in 

current mobile phones” unveiled its first 

product, the Pro1, at ShowStoppers. An 

unlocked Android smartphone with a sliding 

and angled landscape QWERTY keyboard, it 

includes stereo speakers, a dual camera system 

with Sony’s IMX363 and an AMOLED screen 

with curved edges. F(x)tec founder Adrian Li 

Mow Ching, said: “Our goal is to be the best at 

niche functional devices, re-creating them in a 

better and more modern way.” Out in October, 

the Pro1 retails at €649. 


AFTERSHOKZ “BONE 

CONDUCTION” 

HEADPHONES 

The bone conduction headphones brand known 

for its focus on situational awareness and 

comfort through a unique open ear design, is 

at IFA with its new generation of “Air” wireless 

Aeropex headphones. The waterproof device 

uses bone conduction technology to transmit 

audio waves to the inner ear through the skull, 

bypassing the eardrums completely. Ideally 

placed on the back of cheekbones, just in front 

of the ears, Aeropex headphones leaves the ear 

canals open, allowing wearers to remain alert 

and aware of ambient sounds, teammates or 

coaches while enjoying bluetooth-connected 

music or podcasts. 


Aeropex headphones 

Lena Galasko shows 

off the PowerWatch2 

HOT STUFF FROM 

POWERWATCH 

PowerWatch is a smartwatch that never needs 

to be charged. Electric power is produced by 

the wearer’s body heat, making the unit ideal 

for use in remote places far from a charging 

point. At its heart is a thermoelectric energy 

harvesting system that generates electricity 

from the temperature difference between the 

part of the watch touching the skin, and the 

cooler exterior. It boasts all the features of 

top fitness trackers and is compatible with all 

platforms. 


THE OBEDIENT 

CLEANER 

Beijing-based Roborock, maker of smart-home 

robots, made its IFA debut at Showstoppers 

where it demonstrated the Roborock S5 Max 

robot vacuum cleaner. The machine stands out 

because of its high-capacity water tank with 

precise water control that releases specific 

amounts of water for each room, depending 

on the floor surface. With precision laser 

mapping and advanced navigation, the S5 

Max is designed to avoid no-go zones so that 

it will only clean areas for which it has been 

programmed. 


The Roborock S5 Max 


15

5G – DRIVING 

SMART MOBILITY 

Dr Shermin Voshmgir 

Director of the Research Institute for Crypto 

Economics at the Vienna University of Economics 

& Founder of BlockchainHub in Berlin 

MORE THAN JUST 

TOKEN TALK 

Blockchains & smart contracts have made it easy 

for anyone to create a token with just a few lines 

of code. Dr Shermin Voshmgir, director of the 

Research Institute for Crypto Economics at the 

Vienna University of Economics and the founder of 

BlockchainHub in Berlin will be outlining the use of 

tokens at the IFA+Summit. We asked her to tell us a 

little more. 

Tokens can represent anything 

from an asset to an access right, 

like gold, diamonds, a fraction of a 

Picasso painting or an entry ticket 

to a concert. They could also 

be used to reward social media 

contributions, incentivise the 

reduction of CO 2 

emissions, or 

TOKENS, 

(…) MIGHT BE AS 

REVOLUTIONARY 

AS THE 

EMERGENCE OF 

THE WWW 

even one’s attention for watching 

an ad. While it has become 

easy to create a token, which is 

collectively managed by a public 

infrastructure like a blockchain, 

the understanding of how to 

apply these tokens is still vague. 

This talk will explain why tokens, 

as an application of Blockchain 

and derived technologies, might 

be as revolutionary as the 

emergence of the WWW as an 

application of the Internet. 

What would you say is the “killer 

application” of blockchains and 

smart contracts? 

I recently published a book called 

“Token Economy” where I explain 

how tokens are the killer app of 

blockchains and smart contracts. 

Tokens are for the Web3 what 

Websites were for the Internet. 

They might be as revolutionary 

as the emergence of the WWW 

as an application of the Internet. 

HTTP and HTML allowed us 

to create visually appealing 

web pages with just a few lines 

of code, and surf the Internet 

following links, instead of using 

command-line interfaces. It has 

become just as easy to create a 

token with a few lines of code 

Blockchain and the Future 

of Interaction 

Date: Sunday 8 September 

Time: 3:00 pm 

Location: 

Hall 26b - GRAND THEATRE 

Dino Flore 

Vice President of technology, 

Qualcomm Europe, Inc. 

Dino Flore is Vice President of Technology at Qualcomm 

Europe, Inc., where he is responsible for the leadership, strategy, 

development and implementation of multiple technologies. He 

will be delivering a presentation at the IFA + Summit entitled, 

“5G – Driving Smart Mobility.” We asked him to tell us a little 

about his talk. 

I will cover the accelerated 

commercialisation of 5G technology 

we are witnessing today and the impact 

it has, not just on mobile, but other 

areas such as Internet of Things (IoT) 

and Automotive, to name but a few. 5G 

is here. It’s the foundational technology 

that makes it possible for everything 

and everyone to communicate and 

interact seamlessly, across industrial 

IoT, connected cars, smart homes 

and smart cities, networking, and 

mobility. The opportunities for 5G 

are boundless. It will be a platform 

for innovation in ways we cannot yet 

imagine. 

Can you expand on how 5G will impact 

industry? 

The industrial sector is undergoing a 

digital transformation. 5G will allow 

factories to become increasingly 

wireless, interconnecting machines, 

robots, controllers, sensors, and 

many other devices needed in an 

industrial environment. Combining 

5G connectivity capabilities with 

computing capabilities such as 

machine learning, digital twin, XR, 

CV, and collaborative robots will 

bring new levels of performance and 

efficiencies enabling benefits such as 

flexible manufacturing and predictive 

maintenance. 

Can you tell us a little about your work 

with the 5G Automotive Association? 

The 5G Automotive Association 

(5GAA) is a global, cross-industry 

organisation that brings the 

automotive, information, and 

communications technologies (ICT) 

industries together to develop endto-end 

connectivity solutions for 

intelligent transportation, mobility 

systems, and smart cities. Qualcomm 

was instrumental in setting this up, 

and we hugely support the combined 

input and efforts of multiple ecosystem 

members 

5G - Driving Smart Mobility 


Time: 3:00 pm 

Location: 


18

ON ETHICAL 

COMMITMENT 

TO RESPONSIBLE 

DEVELOPMENT OF 

TECHNOLOGY 

Parham Eftekhari 

Executive Director, Institute for Critical 

Infrastructure Technology (ICIT) 

Parham Eftekhari, the Executive Director of the Institute for Critical 

Infrastructure Technology (ICIT), America’s leading cybersecurity 

think tank, will be speaking at the IFA+ Summit on Sunday. We asked 

him to tell us a little more about the mission of his organisation. 

Our mission is to cultivate a cybersecurity 

renaissance that will improve the 

resiliency of our Nation’s 16 critical 

infrastructure sectors, defend our 

democratic institutions, and empower 

generations of cybersecurity leaders. 

Can you tell us a little bit about your 

presentation at this year’s conference? 

My talk will focus on the importance of 

prioritising security in a world where 

functionality, design and profitability drive 

decision making, and the frustratingly 

simple truth behind why breaches are 

increasing around the world when in 

fact we have the tools to develop more 

secure products and software. Most 

importantly, we’ll discuss what individuals 

and organizations of all types – from 

consumers to small business owners to 

large corporations and governments – 

can do to play a role in improving security. 

Many people think the solution lies in the 

hands of cybersecurity professionals but 

the answer may surprise you! 

Who should come to your talk and why? 

“A Social Contract for a Digital Age” 

must include an ethical commitment to 

responsible development of technology 

which prioritises security above all 

else. If this concept is not crystal clear 

for any attendee of this event, I would 

love for them to attend this session to 

learn what could happen when security 

is not prioritised, the different sectors 

that are affected by this (i.e. all of them!) 

what changes need to be made in our 

global technology culture to ensure more 

security tech, and the role they can play in 

this process 

Fighting for our CyberSoul, Technology, 

Profits and the Prioritization of 

Cybersecurity 


Time: 11:00 am 

Location: Hall 26b - GRAND THEATRE 


19

Keita Nishiyama 

Director-General of the Commerce and Information Policy Bureau 

at Japan’s Ministry of Economy, Trade and Industry 

PAVING THE WAY 

FOR ‘SOCIETY 5.0’ 

Japan, Global Innovation Partner of IFA NEXT 

takes to the Red Innovation Engine Stage 

at 3pm today, for a special session on the 

evolution of human-machine interfaces. 

Keita Nishiyama, Director- 

General of the Commerce 

and Information Policy 

Bureau at Japan’s Ministry 

of Economy, Trade and 

Industry (METI) will be 

having what is set to be an 

enthralling discussion with 

IFA Executive Director Jens 

Heithecker here in Berlin 

today. 

Messe Berlin CEO 

Dr Christian Göke is 

enthusiastic about the 

Japanese partnership 

with IFA NEXT: “Japan is a 

country that was the main 

driver to create the world 

of consumer electronics as 

we know it today,” he says. 

“And that – once again – has 

become an incredible hub for 

industry research, thought 

leadership and start-up 

innovation. We partnered 

with Japan because we want 

to give our visitors a deep 

dive into a highly innovative 

industry hub, including 

entrepreneurs and visionary 

speakers and a start-up 

world like never before.” 

Nishiyama addressed the 

media at the IFA Global 

Press Conference in April 

on the key issues at stake 

heading into the future, 

in particular when it came 

to new data governance 

models. With more than 2.5 

quintillion bytes of digital 

information circulating each 

day, Mr Nishiyama called for 

the establishment of DFFT – 

or Data Free Flow with Trust 

– for non-personal data. He 

said that while personal data 

and intellectual property 

need to remain under 

careful protection, on the 

other hand, the free flow of 

medical, industrial, traffic 

and other highly useful 

non-personal data must be 

allowed to flow freely across 

borders. The result will, he 

says, be Society 5.0 

NEW HUMAN- 

MACHINE 

INTERFACES WITH 

CONSIDERATION 

AND SENSIBILITY 

Date: Saturday 7 

September 2019 

Time: 3:00 pm - 4:00 pm 

Location: Hall 26 / Red 

Innovation Engine 

WIRELESS CHARGING POISED 

FOR SIGNIFICANT GROWTH 

Mobile sector paving the way for adoption, 

says IHS Markit 

20 

Dinesh Kithany 

Senior Principal Analyst, IHS Markit 

Unit shipments for wireless 

power receivers and 

transmitters will grow 

from less than 500m 

units to more than 3bn by 

2023, according to Dinesh 

Kithany, Senior Principal 

Analyst at IHS Markit. 

Speaking to IFA International 

ahead of his session at IFA Next 

Innovation Engine (see details 

below), Kithany said mobile 

phones are the primary driver for 

growth. However, with wireless 

power achieving mainstream 

adoption in mobile, he said growth 

was expected to follow in other 

consumer applications. “Electric 

toothbrushes will boost the small 

appliances while smart watches 

dominate the wearable category,” 

he explained. 

Kithany said the primary benefit 

of wireless charging in consumer 

applications is convenience. 

However he takes the view that 

“the wireless power ecosystem 

is potentially a stronger valueproposition 

than the individual 

wireless charger. This includes 

wireless charging in public spaces 

such as railway stations, airports, 

coffee shops etc.” 

Alongside convenience, Kithany 

will tell IFA Next delegates 

that additional benefits of 

wireless charging include “the 

environmental and economic 

benefit of wirelessly powering 

small battery-powered devices”. 

Wireless charging also lends itself 

to safety, reliability and sealed-in 

device design: “Removing charge 

ports allows a device shell to be 

enclosed, enabling waterproof and 

dust-resistant designs. In medical 

applications, it could greatly 

reduce the intrusiveness of certain 

devices into the body.” 

Key threats to the rollout of 

wireless charging include forwardlooking 

wired-power solutions 

such as fast charging and USB- 

Type C. However, IHS Markit 

consumer survey data shows that 

fast-charging does not necessarily 

replace the need for wireless 

charging. 

Kithany also discussed the issue of 

technical standards in the wireless 

charging. “Apple’s decision to 

integrate Qi technology into its 

2017 iPhone release indicated 

an end to the standards war 

and accelerated the adoption 

of wireless charging in more 

consumer devices,” he said 

WIRELESS POWER 

TECHNOLOGY 

EXTENDS FOCUS 

TOWARDS MEDIUM 

AND HIGH POWER 

DEVICES 

Date: Sunday 8 September 2019 

Time: 12:20 pm 

Location: Hall 26 / Red 

Innovation Engine

PRODUCT DESIGN 

TRENDS 2020 

FUNCTIONAL BEAUTY 

This coming Monday, on the Expert Talks stage at IFA Global Markets, 

Anouk Groen – CMF Design Forecaster will deliver her Design Inspiration 

Forecast - what she describes as a “visual journey through the latest 

design trends with a focus on CMF (colour material and finish), customer 

motivation and the social trends that drive them”. We asked her to tell us 

more about current trends. 

2019 marks the centenary of the Bauhaus 

Design Movement; the birth of modern 

design. The movement encouraged 

functionality, simplicity and beauty. Fast 

forward to the 2020 design forecast, and 

we see the importance of “desirability” or 

“functional beauty”. 

If a product is not desirable it is not 

functional. With new materials, coatings, 

and shaping techniques, design can be more 

intricate. Advanced detailing through 3D 

printing and tactile coatings such as rubber, 

silk and velvet add another dimension to 

product styling. Bio-based sources like 

flax, hemp and linen fibres provide good 

alternatives to plastics. In fashion, we see 

waterless textiles and natural dies replacing 

wasteful processes. Sustainability in 

materials and production is not just a trend, 

it is every company’s obligation to the planet 

and its customers. 

What are the drivers of change? 

We are living in a time of extreme contrast: 

socially, politically, and style-wise. We see 

this reflected in design from purest styling to 

retro revival to more expressive styles. 

How important is IFA as a global platform for 

the discussion of topics like these? 

IFA is the “Mecca” of consumer electronics 

and product design. Here walk the productplanners, 

marketers, and designers who 

influence future products in terms of 

concept, style, and the production process. 

Looking at products from different industries 

(not just competitors) gives information and 

justification for future choices, but more 

importantly, inspiration 

TOP DESIGN TRENDS FOR 2019 

Date: Monday 9 September 2019 

Time: 12:00 mid-day 

Location: STATION-Berlin, Exposium 

SPEED-DATING & MASTERMINDS 

@ IFA GLOBAL MARKETS 

IFA Global Markets is IFA’s international 

sourcing platform for original design 

manufacturers (ODMs), original equipment 

manufacturers (OEMs), suppliers, 

component manufacturers and as-yet 

undiscovered brands from around the world. 

Taking place at STATION-Berlin, the B2B 

trading platform for the sourcing industry 

runs over four days parallel to IFA from 

Sunday, 8 September to Wednesday, 11 

September. 

For those in search of business partners, this 

year’s IFA Global Markets can help: IFA Meet 

& Match @ Global Markets will be bringing 

visitors and exhibitors together for business 

talks directly at the event. EXPERT TALKS 

featuring experienced buyers, who work 

regularly with the world’s manufacturers, 

private label and OEM/ODM suppliers and 

will talk about their approach to sourcing 

products. 

As an exclusive B2B platform, IFA Global 

Markets is open to trade visitors only 


21

22

TRADE TALK 

THE DISTRIBUTORS 

WHO MAKE COMPLEX 

ISSUES SIMPLER ARE 

AMONG THE WINNERS. 

Jochen Pohl 

Home Department Manager, EK Servicegroup 

ADAPTING TO MARKET 

EVOLUTION 

EK Servicegroup’s electroplus stores at heart of strategic 

realignment 

Changes in consumer behaviour and major structural changes in 

the retail landscape has proven to be a challenge for the sector 

in 2018. We asked EK Servicegroup Home Department Manager 

Jochen Pohl how his organisation has been adapting to these 

conditions. 

In an environment of growing brand 

affinity and at the same time pronounced 

price sensitivity on the part of consumers, 

EK’s activities in the white goods, lighting 

and kitchen furniture sectors developed 

above the market level. In addition to the 

strategic realignment of our business 

units, store concepts such as electroplus/ 

küchenplus, aimed at boosting revenue 

and increasing market penetration, have 

paid off. Today, 53 electroplus brand 

stores have already been installed on the 

trading circuit alone – and this figure is on 

the rise. 

You operate all over Europe. How are 

your international activities evolving? 

Our cross-border activities are an 

essential component of the growthoriented 

EK alignment. We currently 

offer services to retailers across 

branches in 14 European countries and 

we’re working consistently on developing 

our international business. In doing so, 

we enjoy making new contacts with 

entrepreneurs and talking to interested 

trade groups about the possibility of 

collaborating on the EK medium-sized 

business platform. 

What do you see as being the key trends 

in terms of consumer demand? 

The megatrend towards networking 

electrical appliances and their control 

systems using apps leveraging artificial 

intelligence ultimately aims to 

significantly facilitate consumers’ lives 

and fulfil their desire for individualisation. 

In the process, criteria such as time 

saving and efficiency are equally as 

popular as the demand for comfort, 

design, and resource conservation. In 

this context, consumers place great 

value on individual consultation and 

customised support services. The 

distributors who make complex issues 

simpler are among the winners. It is 

also important to have an online and 

fixed presence with full performance 

on all channels. Therefore, our omnichannel 

platform ERES is in line with the 

fundamental digitalisation of the retail 

world, while trade still continues in the 

specialist on-site shops. 

What activities are happening during 

IFA this year? 

This year, our IFA trade fair appearance 

focuses on the electroplus/küchenplus 

success concepts. Here, we show trade 

visitors the extent to which our shop 

concepts are high-profile, profitable, and 

geared to the target group. In addition, 

we present the entire range of our omnichannel 

services – including the kiosk 

system for the virtually extending sales 

counter and the current online marketing 

package for electroplus/küchenplus. 

Why is your partnership with IFA so 

important? 

Alongside the traditional function as a 

trading venue, IFA is also becoming more 

and more significant as a networking hub. 

In addition to presenting our own range 

of services, this leading global trade fair 

opens up ideal opportunities to talk to all 

participants in our sector about trends, 

developments and possible partnerships. 

Moreover, the great appeal of IFA brings 

the latest exciting developments in 

the home appliances industry to the 

attention of consumers. And it’s not just 

trade that benefits from this 

Hall 1.1 

Stand 203 


23

EXCLUSIVE INTERVIEW 

THIS 

YEAR, VESTEL IS 

SHOWCASING 

MORE THAN 700 

PRODUCTS IN HALL 

8.2 INCLUDING 

SOME FIRSTS IN THE 

EUROPEAN MARKET 

Turan Erdogan 

CEO, Vestel Group 

CONNECTIVITY & INNOVATION 

BOOST BUSINESS FOR VESTEL 

Vestel Group CEO Turan Erdogan speaks exclusively to IFA 

International 

With a number of world firsts at its stand at 

IFA this year, Vestel continues to leverage 

innovation to drive business. In an exclusive 

interview, we asked Turan Erdogan, CEO, Vestel 

Group how Vestel is evolving. 

In a slow European 

consumer electronics and 

home appliances market, 

Vestel’s home appliance 

business grew at a doubledigit 

rate last year and 

continued its upward trend 

with double-digit growth 

again in the first half of the 

year. 

Tell us about your product 

ecosystem. 

Interoperability has been 

an issue for several years 

after IoT/smart devices were 

introduced to consumers. 

Vestel has been offering 

the market a full range of 

smart/connected products 

and services. The company 

makes smart products that 

are compatible with all open 

platforms as well as some 

closed platforms, dedicated 

to brand categories. Innit is 

another ecosystem in which 

Vestel home appliances 

work to serve smart 

content to the consumer. All 

these efforts are based on 

enhanced data security and 

privacy rules. 

What is your view on OTT 

services and integration 

with products? 

Dominance of OTT content 

consumption is a reality 

rather than a trend. Vestel 

leads the industry in terms 

of integrating all the OTT 

content players such as 

Android TV, Fire TV Edition 

and Roku. Consumers are 

likely to accept all these 

new platforms, especially 

those that are enabled with 

voice search and assistant 

functions. 

What are your star products 

at IFA this year? 

This year, Vestel is 

showcasing more than 

700 products in Hall 8.2 

including some firsts in 

the European market, for 

example the first Android 

TV Version P with Freeview 

Play; and the first Amazon 

Fire TV Edition. We are also 

showing a world-first with 

the Alexa built-in TV with 

far-field microphones. 

Vestel is also presenting a 

variety of 8K TVs including 

a 120-inch giant display; 

voice-integrated and 

assistant-enabled TVs; mini- 

LED TVs with new backlight 

technology enhancing 

local dimming; and dualcell 

TVs with mega zones 

enriching picture contrast 

performance. 

Vestel is showing home 

appliances that put the 

human being at the heart 

of innovation and design. 

For example, refrigerators 

employing FermentStore 

and Vacuumbag 

technologies that enable 

end users to make healthy, 

homemade food that can 

be stored up to eight times 

longer that is possible with 

standard refrigeration. For 

ovens, while HotAir Shield 

technology prevents the 

hot and humid air reaching 

the end user, HeatWrap 

technology enables multiple 

cooking employing up to five 

trays at the same time. 

Please tell us more about 

Vestel Ventures, its 

foundation and the projects 

you support 

Vestel Ventures is an 

investment company 

founded in 2015 by Vestel 

Electronics to support 

new ventures and add new 

areas of business to the 

group. Vestel Ventures 

offers strategic support to 

entrepreneurs by providing 

resources in R&D, design, 

production, marketing, 

distribution and sales along 

with the company’s business 

network and managerial 

experience, channeling 

energy into their projects 

through our V3 formula – 

Cash + Support + Funds. 

Vestel is also a significant 

player in international 

markets, with exports to 155 

countries and a wide sales 

and marketing network. 

At the end of 2018, Vestel 

Ventures had invested in 

15 ventures in Turkey and 

abroad, in the areas of 

energy, health, bioplastics, 

mobile apps, virtual 

and augmented reality 

technologies, smart city, and 

customer services 


25


HAIER’S CANDY ACQUISI 

STRENGTHENS ITS EURO 

FOOTPRINT 

Yannick Fierling - CEO - Haier Europe talks 

strategy… and about this year’s star products 

China’s Haier is one of the world’s fastest-growing household appliance firms. 

In this interview, Haier Europe CEO Yannick Fierling discusses the company’s 

priorities at IFA Berlin and explains the rationale for its Candy Group acquisition. 

We asked him to us about Haier’s strategy in Europe since this takeover. 

Haier strives for a leadership position in terms of 

market share and geographic spread. Thanks to 

Candy Group, Haier can now aim to reach the first 

position in Europe, where currently it ranks 5th in 

terms of revenues. 

In terms of strategy, Candy Group sums up all the 

characteristics Haier was looking for in a partner 

to develop its presence in the European market 

and to pursue its goals: a long history of success, a 

consolidated presence in the market and a strong 

attitude towards innovation through distinctive 

skills. 

We also considered the synergies generated by 

the integration between product families, the 

common focus on IoT strategy and also cultural 

affinities. Haier and Candy Group share an 

entrepreneurial and innovative approach to the 

market and consumers. These affinities, combined 

with Haier’s track record of acquisitions such as 

Fisher & Paykel in Australia and GE Appliances in 

the US, contributed to ease integration. As a result, 

a strong synergy has been created, allowing the 

combined group to span all market segments and 

geographies. 

What were the key aims of joining forces with 

Candy’s management team? 

Haier respects the history of Candy Group 

and considers the management team and 

workforce inherited with this acquisition as 

precious assets. The Haier business model relies 

on entrepreneurial spirit, agility, and on giving 

everyone the possibility to contribute to the 

success of the company. This is what Haier found 

in Candy as well: a very entrepreneurial company, 

with a dynamic and empowered management who 

immediately had a good fit with our philosophy. 

ONE 

REFRIGERATOR OUT 

OF FOUR AND ONE 

WASHING MACHINE 

OUT OF FIVE SOLD 

GLOBALLY IN 2018 

WERE MADE BY HAIER. 

Candy, while having Italian roots, is investing in 

facilities in Turkey. Can you tell us more about 

this? 

Over time, Candy Group established different 

production facilities in Europe and abroad: each 

site has a different purpose, even if the historical 

site in Brugherio, Italy, remains strategic – to the 

point that Haier Europe established its HQ there. 

Nowadays, the appliance industry is characterised 

by strong competition, and Europe is the most 

difficult market: this is why all strategic decisions 

must be made with the aim of strengthening 

our specialisation, maximising our production 

capabilities and dealing with logistical issues, 

such as the amount of time and cost of goods 

transportation between our facilities and the 

distribution channels. For this reason, we are 

also opening plants in Russia and investing in our 

facilities in Western Europe and China, achieving 

a well-balanced footprint. 

What are your flagship products at IFA this year? 

Haier is the world leader in major household 

appliances. To give everyone a perspective that 

goes beyond figures, one refrigerator out of four 

and one washing machine out of five sold globally 

in 2018 were made by Haier. As such, IFA is the 

ideal stage to present our product range in each 

market segment. 

In detail, Haier has an entire area dedicated to 

high-end food preservation for cooling thanks to 

Fresher Techs, as well as a complete, new builtin 

range that signals the debut of the brand in 

the premium segment of the market. Coming 

to washing, we are presenting a line of products 

equipping I-Refresh technologies, aimed to take 

care of the laundry at home in a professional way. 

Candy is keeping up its smart and Italian style, 

presenting in the cooking area a full range of 

connected ovens; while the protagonist of 

washing is the Rapido range, with its nine quick 

programmes linked to an App called Snap&Wash, 

which helps you choose the best washing 

programme by just taking a picture of your 

laundry. For cooling, Candy proposes Convivio, 

conceived to give more flexibility in the use of 

fridge space with a two-door solution. 

Finally, Hoover proposes trustworthy products 

like our vacuum cleaner H-FREE 500, the new 

compact wi-fi cordless stick; H-KEEPHEAT, 

the first oven designed to preserve; and a new 

washing line with H-WASH 500 and H-DRY 500, 

designed to combine innovative functions with a 

high energy class and low emissions. 

26


ION 

PEAN 

How are your smart home solutions evolving? 

Haier’s position in the Smart Home is not just connecting 

appliances to users but undergoing a three-step 

process. First, connecting people to appliances. Second, 

connecting appliances with each other. Third, creating an 

ecosystem in which appliances are able to talk to other 

subjects, outside the domestic environment. 

This means, for example, that the oven will not only 

interact with the user, suggesting recipes and cooking 

temperatures, but also dialogue with the fridge to 

know which products are available for cooking and to 

automatically order missing products from a shop or 

an e-commerce platform. We definitely believe this will 

happen in a few years and that the smart home will grow 

exponentially so as to become the standard in European 

homes, as is already happening in China where Haier 

connects over 58 million users with appliances. 

The introduction of smart speakers and digital butlers 

sped up this process, and we think their integration with 

our appliances can evolve in the next few years. Thanks 

to the synergies between our European and global 

know-how, we aim to become the number one in IoT in 

Europe, reaching the most complete range of connected 

appliances by 2022. 

What are the key goals of Haier group going forward? 

Haier has a very different kind of business model, which 

is why the company is growing so quickly. One of the 

main axes is the focus on IoT and on the development 

path through technology. Haier has 58 million connected 

users in China, and Candy, at the time of the acquisition, 

was the European leader in smart appliances, with 

almost 1 million connected users. The goal is to create 

an ecosystem in which appliances are able to talk, and 

which integrates all these values to generate a real 

benefit and better solutions for customers. Another main 

axis is customisation, which means the research and the 

creation of unique products that can express customer 

identity and meet their needs and expectations. A third 

important axis is the empowerment of our people when 

taking decisions and facing clients. All these factors sum 

up to reach our ‘Zero Distance with Customers’ objective 

and philosophy 

WE AIM 

TO BECOME THE 

NUMBER ONE IN IOT 

IN EUROPE, REACHING 

THE MOST COMPLETE 

RANGE OF CONNECTED 

APPLIANCES BY 2022 


CEO, Haier Europe 


27


STRIVING FOR A 

Arçelik’s IFA keynote to focus on 

and the environment 

For Arçelik’s CEO Hakan Bulgurlu, technology and innovation 

are integral, as the company strives for a more sustainable and 

efficient future for its consumers. Arçelik, parent company to 12 

global brands including two of Europe’s largest Beko and Grundig, 

is striving to shape technologies for the benefit of people and the 

environment in all 146 countries it operates in worldwide. We 

asked Mr Bulgurlu what we can expect to hear in his talk. 

CONSUMERS 

ARE WILLING 

TO PAY MORE 

FOR PRODUCTS 

THAT ADDRESS 

GLOBAL AND 

ENVIRONMENTAL 

ISSUES 

Hakan Bulgurlu 

CEO, Arçelik 

In my keynote speech, I will deliver a 

clear message that provides insight into 

Arçelik, its role in the industry and my 

vision for the company. 

By making innovative technologies 

more accessible, through a portfolio 

of leading brands, we have a powerful 

responsibility to transform our industry, 

in order to better serve the needs of 

people all over the world. 

By putting people at the heart of 

everything we do and understanding 

consumers’ desires and motivations, our 

mission is to come up with solutions that 

create real and useful impact for their 

wellbeing. We believe that technology 

can help improve people’s skills, and 

thus their everyday lives, and secure our 

future if it is used in an innovative way. 

Within this scope, I will also use my 

speech to unveil Arçelik’s sustainability 

approach, its cutting-edge technological 

solutions as we strive for a more 

sustainable and efficient future for 

the consumers. I will also demonstrate 

our strong position on product and 

innovation as well as the importance 

of how products developed by Arçelik 

affect people’s lives. 

What is your view of the global market 

for technical consumer goods, and 

what do you see as being the key trends 

at the moment? 

Consumers are willing to pay more 

for products that address global 

and environmental issues. They buy 

products that they believe will simplify 

their lives and choose brands based on 

their societal and environmental impact. 

They are increasingly staying loyal to 

brands that reflect their personal values 

and to those that demonstrate they are 

run by ‘purpose-led’ businesses. 

Currently, there are four key themes 

that drive the technical consumer goods 

market. Consumers now demand rich 

experiences delivered through: 

Performance: Consumers see 

performance as the enabler to deliver 

on the need for rich experience. 

They choose products that offer 

superior performance, flexibility and 

convenience. 

Simplification: Consumers lose interest 

in a product if that product is not simple 

to use. Simplification also activates the 

consumer willingness to spend more. 

Consumers strive for simplicity and 

have less time for chores. 

Premium: Identity and aspirations of 

consumers are reflected in premium 

products. 

Borderless Shopping: Consumers now 

prefer brands that are customer-centric 

and virtually borderless instead of shopcentric 

or geographically-focused. 

These themes have led us to work 

on new technologies such as image 

recognition, smart algorithms, new user 

interfaces that simplify consumers’ 

lives, and making more nutritious 

dishes. The lives and preferences of 

consumers are at the forefront of 

our thinking throughout the design, 

development and production process of 

any of our products. 

How is Arçelik developing on a global 

basis, and what are the geographic 

zones you are looking to grow? 

We are a leading global player in 

home appliances industry with 12 

brands present in 146 countries and 

23 manufacturing facilities across 

the globe. Our vision is to become a 

trusted lifestyle solutions provider of 

the digital households as our global 

footprint has been growing consistently 

with investments in new geographies. 

Alongside Turkey, we are the leading 

player in the UK, Romania, South 

28


ADVERTORIAL 

MORE SUSTAINABLE FUTURE 

shaping technologies for the benefit of people… 

Africa, Pakistan and Poland. Beko 

has been the most successful brand, 

recording the highest unit market 

share increase in Europe in the 21 st 

century. 

At Arçelik, we implement a very 

determined global growth strategy. 

While reinforcing our core business 

in Europe and Turkey, we have been 

constantly growing in Asia-Pacific 

and Africa in the last decade, where 

the global middle class is exploding. 

The middle class is already the 

largest segment of demand in the 

global economy and two-thirds of 

household consumption comes from 

them. 

What would you say is the 

“backbone” of your strategy? 

Sustainability is one of the main 

pillars of our strategy and business 

model, as defined by our vision 

“Respecting the World, Respected 

Worldwide”. We embrace 

sustainability as a way of life. We are 

committed to building purposeful 

brands and strive to differentiate 

with products and technologies that 

endorse sustainability as we focus on 

efficient use of resources and circular 

economic solutions. 

Within this context, we have 

developed a washing machine 

tub made of recycled PET bottles. 

We have recycled 15 million PET 

bottles into washing machine tubs 

in one year. We will recycle 25 

million PET bottles annually (250 

tons of plastics); thus, to save 5.7 

million kWh energy equivalent to 

1,700 households annual electricity 

consumption and to prevent 885 tons 

of CO 2 

emissions. 

We have also developed a microfibre 

filtration system which is designed 

and manufactured to remove 

microfibre from washing machine 

discharge. The system is integrated 

into the washing machine. The world’s 

first and only washing machine with 

built-in synthetic microfibre filtration 

system filters out more than 90% of 

fabric microfibre leaking into water 

resources. 

We are also working to reduce 

marine pollution by recycling 

fishing nets and utilizing them in 

our products. In 2018, we recycled 

65 tons of these materials by using 

the improved nylon composites in 

oven parts. 

What importance do you place in 

Research & Development? 

We constantly strive to develop 

technologies that enhance the 

everyday lives of our customers. We 

are passionate about democratizing 

technology for the masses, making 

them affordable and ensure that as 

many people as possible have access 

to them. 

To achieve this goal and stay at the 

forefront of our industry, we continue 

to invest in R&D and constantly 

innovate. We are among the top 100 

companies in the world (#67) in terms 

of patent applications as compiled 

by the World Intellectual Property 

Organisation. (WIPO) We have 1500 

R&D employees in 17 R&D centres 

spread throughout the world. 

Our 4.0 digital smart factory 

in Romania is a key part of this 

ecosystem. Being 70% automated it’s 

Arçelik’s washing machine plant in Romania 

the most advanced manufacturing 

facility in the industry, and among the 

best smart factories in the world. 

How do you leverage IFA, and what 

are you aiming to achieve through 

your close association with this 

show? 

Every year IFA gets better both 

in terms of story and content. Its 

growing crowds and increasing 

popularity position it as a key industry 

event. We believe that this year, our 

global brands, Beko & Grundig, will 

continue to contribute to the strong 

spirit and energy of the show 

Keynote - Hakan Bulgurlu 

Date: 

Saturday 7 September 

Time: 2:00 pm 

Location: 


SUSTAINABILITY IS ONE OF 

THE MAIN PILLARS OF OUR 

STRATEGY AND BUSINESS MODEL, 

AS DEFINED BY OUR VISION 

“RESPECTING THE WORLD, 

RESPECTED WORLDWIDE”. 


29

KITCHEN 

LIFESTYLE 

IFA 

Home 

Appliances 

APPLIANCE MARKET 

DRIVEN BY DESIGN 

The kitchen remains the most important 

room in the home 

7% 

of global shipments of 

refrigeration in 2019 

will be smart 

Source Futuresource 

17% 

Unit sales of liquidisers 

grew 17% in the first six 

months of 2019 

Source GfK 

24% 

9kg capacity washing 

machines grew 24% in 

the first six months of 

2019 

Source GfK 

The growing trend for openplan 

living is centred on the 

kitchen being the hub of the 

home. Built-in appliances, 

with their sleek design lines, 

are a design feature – and 

this crossover shows no signs 

of abating. The market for 

built-in appliances looks very 

healthy as this trend goes 

worldwide. 

Busy lifestyles mean that 

consumers are time-poor, so 

they want the technology in 

the kitchen to take away the 

pain and stress at the end of 

the day. 

Performance and capacity 

are long-term drivers in 

all major markets. This 

translates into increasingly 

larger loading capacities in 

washing machines – and in 

refrigeration, the trend for 

3+ doors is a growth engine in 

Europe. In the first six months 

of 2019, GfK reported that 

sales of washing machines 

with capacities of 9kg or 

more grew by 24% globally. 

Multi-door fridge-freezers 

accounted for around 5% 

of the market in the first six 

months of 2019, so there is 

room for further growth. 

Energy efficiency is still high 

on the agenda. Sales of A+++ 

refrigerators in Europe, 

which account for 13% of the 

market, grew by 8% in the 

first six months of 2019. The 

demand for energy-efficient 

products will continue as 

consumers start to become 

more conscious about the eco 

credentials of products and 

the growing threat of climate 

change. 

Smart connectivity continues 

to attract savvy consumers 

who are increasingly used to 

using apps. Wi-Fi and NFC 

smart appliances boosted the 

market in the first six months 

of 2019, with growth of 33% 

in Western Europe and more 

than 100% is South-east Asia, 

GfK reports 

50% 

Sales of A+++ refrigerators 

jumped 50%in 

Eastern Europe in the 

first six months of 2019 

Source GfK 


31

HOME APPLIANCES / KITCHEN LIFESTYLE 

ADVERTORIAL 


Home 

Appliances 


IFA Home 

& Entertainment 

Electronics 

WE WILL FULLY 

UTILISE ALL THE 

RESOURCES TO DOUBLE 

OUR EUROPEAN OPERATION 

IN THE NEXT THREE TO 

FIVE YEARS 

Dr Lan Lin 

Executive Vice President of 

Hisense Group & Chairman of 

Hisense International 

HISENSE SETS NEW SIGHTS 

FOR GORENJE 

Hisense expands globally in production, R&D and product 

range with Gorenje and ASKO 

Less than a year ago, Gorenje became a part of the Hisense 

Group. But what was the motivation for the move? We put 

the question to Dr Lan Lin, Executive Vice President of 

Hisense Group & Chairman of Hisense International. 

It was a strategic move. Hisense 

has been building the brand and the 

company infrastructure worldwide 

with Europe and North America 

being the two most important 

regions. In Europe, we are strong 

in the West, with a factory and 5 

subsidiaries. But we were relatively 

weak in Eastern Europe, including 

Russia. We also didn’t have any home 

appliance factories locally. Thirdly, 

Hisense has been strong on TV, 

refrigeration and air conditioning, 

but had no other kitchen appliances, 

like ovens or dishwashers. 

Combining Hisense’s European 

operations with Gorenje’s strong 

position in Eastern Europe, we have 

a very strong operation covering 

the entire continent, including East, 

West, Nordic regions and Russia. We 

now also have three big factories 

that can produce most of the 

appliances locally and the full knowhow, 

patents and technology when it 

comes to kitchen appliances. 

What does it mean for the future of 

the Gorenje and ASKO brands? 

These brands are now, besides 

Hisense and Toshiba, among our 

global brands. Gorenje and ASKO 

are very popular brands in Europe, 

especially in Eastern Europe. Gorenje 

in Europe is a mid to high level brand 

so that’s another reason we brought 

Gorenje in our Hisense group. We 

have very ambitious plans for the 

future. We are going to maintain 

the manufacturing activities, expand 

our Serbian factory and build a new 

TV factory in Velenje, Slovenia. We 

will fully utilise all the resources to 

double our European operation in 

the next three to five years. 

With Gorenje, Hisense also acquired 

several European production 

locations. Are the two companies 

going to be working together on 

R&D? If so, how and where? 

We’ll make our R&D bigger and 

stronger by supporting our kitchen 

appliances development globally. We 

will use the existing 500 engineers to 

focus on mid- to high level product 

development, expanding the kitchen 

R&D part to cover the R&D for 

China, North America, and so on. 

This R&D centre in Velenje, Slovenia, 

is not going to be only for Europe. 

In the future, it’s going to be the key 

R&D centre for the global market. 

Combined with our multimedia 

R&D, which is located in Germany at 

this moment, we will really benefit 

from both. By combining the two 

businesses we can jointly make our 

purchasing power much bigger which 

will further reduce the cost of our 

product to improve our profitability. 

Speaking of development – what 

are the latest achievements you will 

be showcasing at IFA 2019? For the 

first time, you will be presenting 

Hisense, Gorenje and ASKO brands 

together. 

Our booth will be bigger than the 3 

brands’ booths combined when they 

were separate. We will present some 

of our new technologies on smart 

home, home connectivity and IoT, 

together with Gorenje’s well-known 

design lines and innovative “Life 

Simplified” home appliances and 

the high-level range of appliances 

marked with Scandinavian perfection 

under the ASKO brand 

» HALL 6.2 / STAND 201 

32



Home 

Appliances 

DE’LONGHI GROUP TARGETS 

NEXT PHASE OF BUSINESS 

DEVELOPMENT 

Paul Accornero, Group Chief Commercial Officer, De’Longhi Group 

on the company’s group sales performance 

In tough market conditions, De’Longhi has been performing well, 

with a rise in group revenues. We started by asking Paul Accornero, 

Group Chief Commercial Officer, De’Longhi Group, what lies behind 

the success: 

Paul Accornero 

Group Chief Commercial Officer, 

De’Longhi Group 

CHINA IS 

A SIGNIFICANT 

AND IMPORTANT 

PRIORITY FOR THE 

GROUP 

The key to the De’Longhi Group success 

has always been attributed to three 

things – our ambitious and passionate 

people, consistent investments behind 

industry-leading product innovation and 

our market-leading brands that stand for 

quality. 

Our growth story and success is not one 

to be viewed over the short term – we are 

running a marathon and not a sprint. 

In which geographic areas are you seeing 

the biggest growth, and why? 

We are very much a multinational 

company with strong business interests 

in Europe, but we have a global outlook to 

our next phase of business development. 

Western Europe has always been very 

important for the group and has been 

our main historical area of focus. While 

Western Europe will remain an important 

part of our business in the future, our 

fastest-growing geographies today are 

outside West Europe, namely Central and 

Eastern Europe and North America. 

We seek out market opportunities 

wherever they might be and where 

our core product categories have local 

consumer relevance and growth potential. 

China is a significant and important 

priority for the group in Asia. Following 

the development of the China market, 

the next likely steps for us in Asia are in 

Southeast Asia. 

What is your star product at IFA? 

Our focus this year is once again on the 

high-end part of the coffee market, with 

the new Maestosa with double automatic 

coffee grinding technology and double 

cappuccino, and the new La Specialista 

high-end barista pump espresso machine. 

On top of these innovations, De’Longhi 

Group remains focused on our partnership 

with Nespresso and is presenting the 

new high-end GranLattissima Nespresso 

direct one-touch milk machine that 

is especially important for German, 

Northern European, and consumers who 

prefer milk-based coffee drinks. Kenwood 

will present a new entry-level kitchen 

machine, Prospero Plus, which refreshes 

the very successful entry kitchen machine 

ranges of the brand for new young users. 

Braun’s success in the ironing category will 

be further supported with new models in 

the successful Carestyle Compact range of 

ironing systems and with further models in 

the standard Series 3 and Series 7 ironing 

ranges. 

How important is sustainability to the 

Group, and what are the key activities of 

note in this respect? 

We are continuing to move towards 

a higher level of integration of key 

environmental, social and governance 

(ESG) factors into our mainstream 

reporting and our investment 

decision-making. We are measuring 

and understanding the sustainability 

performance of our organisation and 

this has, over time, strengthened our 

awareness of the importance of defining 

concrete actions consistent with our 

strategy to mitigate and improve our 

impact. 

How important is IFA as a platform for 

networking and growing your business? 

As the premier international industry 

event of the year, IFA is an important 

business platform. It is an opportunity to 

meet key industry stakeholders, showcase 

new innovations, and provides a valuable 

focal point for the industry 

» HALL 1.1 / STAND 202 


33



Home 

Appliances 

WHEN COMPETENCE, 

PROFESSIONALISM AND 

PASSION BRING TRIPLE- 

DIGIT GROWTH 

GRF’s financial performance is unique in the market. 

We asked Cristina Musumeci, GRF’s Marketing and 

Communication Manager to tell us why. 

GRF’s DNA is 100% Italian in 

terms of capital, design and 

engineering. The company was 

born from the idea of a group of 

entrepreneurs and professionals 

who have been active in the 

world of home appliances for 

many years and can boast great 

competence, professionalism, 

passion and financial solidity. 

We are very satisfied with the 

performance achieved so far, 

because we are obtaining tripledigit 

growth rates. 

OUR 

PARTICIPATION 

AT IFA IS THE 

BEST WAY 

TO “OPEN A 

WINDOW” ONTO 

NEW MARKETS. 

What differentiates GRF 

products? 

The new line of American-style 

refrigerators presents the most 

updated design and advanced 

technology without neglecting 

the easy to use aspects always 

present in GRF products. Our 

quality controls assure high 

quality products, and our failure 

rate is below 1%. 

Stock and availability are key 

points for buyers. What is GRF’s 

approach to those two strategic 

points? 

We truly think that these two 

points are strategic for our 

performance. For this reason, our 

decision from the beginning was 

to keep high level of stock divided 

in two big warehouses located 

in Italy’s north (Milan area) and 

in the south (Naples area). This 

structure allows us to guarantee 

products that are always 

available, and delivery within just 

a few days. 

Why is it important for GRF to be 

at IFA? 

Our plan for the future is to 

support the brand through 

marketing actions and 

investments in R&D in order to 

keep growing. That is why we 

believe our participation at IFA is 

the best way to “open a window” 

onto new markets 

» HALL9 / STAND 106 

Cristina 

Musumeci 

Marketing and 

Communication Manager, 

GRF 

Tim Wright 

Vice President Sales & Marketing Global 

Appliances, Spectrum Brands 

SPECTRUM BRANDS 

PRESENT A WINNING 

COMBINATION AT IFA 2019 

The past year has been one of significant changes for the 

Spectrum group, bringing new opportunities. We asked 

Tim Wright, Vice President Sales & Marketing Global 

Appliances, Spectrum Brands, to tell us a little more. 

Our fantastic portfolio of home and 

personal care products continues 

to see sales development and good 

market share growth in key market 

sectors and we are starting to 

gain greater brand exposure for 

Remington as the official electrical 

styling partner for the world’s 

biggest football club, Manchester 

United. 

WE 

CONTINUE 

TO INVEST WITH 

OUR RETAIL 

PARTNERS AS WE 

CREATE SPECIFIC 

COMMUNICATION 

AND RANGE 

PROGRAMMES 

How has this partnership helped in 

terms of promotion? 

Remington media went live on the 

Manchester United channels in 

June 2019 with web banners on 

manutd.com and the app, along 

with video content on Manchester 

United social media channels. We 

are already receiving a lot of positive 

attention and September will see the 

launch of our co-branded product 

range. 

What are your key new products at 


Key launches for Remington at IFA 

include Curl & Straight Confidence, 

the answer to simple styling that 

makes a real statement with both a 

straightener and a hair dryer in the 

range. 

How is the Russell Hobbs brand 

evolving? What new products are 

of particular interest from them? 

Our key launch at IFA for Russell 

Hobbs wis the Sous Vide Slow 

Cooker, with 3 functions: Slow Cook, 

Precision Temperature Probe and 

Sous Vide. 

How do you work with retailers, 

and how are sales channels 

evolving? 

As a team, we continue to invest 

with our retail partners as we create 

specific communication and range 

programmes. IFA is a real highlight 

of the year and gives us the perfect 

platform to showcase our portfolio 

» HALL 4.1 / STAND 208 

34



Home 

Appliances 

TRACKING THE 

MEGATRENDS IN SMALL 

APPLIANCES 

Steffen Nagel 

Managing Director, 

Sales & Marketing, Liebherr 

Astrid Duhamel 

Head of Communication and Digital, 

Groupe SEB D-A-CH 

In 2018, the small electrical appliance sector did quite 

well in the D-A-CH (German speaking countries), and 

was still growing in the first half of 2019. We asked 

Astrid Duhamel, Head of Communication and Digital, 

Groupe SEB D-A-CH what she sees as being the main 

points of evolution in the market, in particular for her 

group. 

One clear megatrend is 

convenience. Everything should 

become simpler and faster, but 

the issue of quality still plays a 

major role. In the food sector, 

this means people want to enjoy 

freshly prepared dishes without 

having to stand at the stove for 

hours. In floor care, convenience 

means flexible vacuum cleaning 

ideas without any compromises 

on cleaning performance. The 

topics of sustainability and 

EVERYTHING 

SHOULD BECOME 

SIMPLER AND 

FASTER, BUT THE 

ISSUE OF 

QUALITY STILL 

PLAYS A MAJOR 

ROLE 

resource preservation are also 

becoming increasingly important. 

For this reason, products such as 

the new fully automatic Krups 

Evidence One coffee machine 

are made of high-quality durable 

materials. 

What are your key products at 


This year, our visitors can 

discover three smart innovations 

that can be individually adapted: 

The premium contact grill 

Tefal OptiGrill Elite with a new 

intuitively operated display 

for an optimal overview of the 

grilling process. The smart 

multicooker Krups Cook4Me+ 

Grameez comes with an external, 

connected scales and an app with 

new and fresh recipe suggestions 

for your available ingredients 

so you can prevent food waste. 

The versatile Tefal ActiFry 

Genius XL 2in1 hot air deep 

fryer prepares delicious food low 

in fat, and different meals can 

be prepared simultaneously in 

two compartments. In addition, 

Rowenta is introducing a new 

cordless vacuum cleaner: Air 

Force Flex with its flexible tube 

that reaches even under low 

furniture for more convenience 

» ENTRANCE SOUTH (left) 

STAND 101 

LIEBHERR OFFERS 

MARKET FRESHNESS 

FOR THE HOME 

Healthy nutrition and a sustainable lifestyle are current 

megatrends in society. At IFA 2019, Liebherr-Hausgeräte 

is presenting innovative technologies aiming to help 

consumers achieve these goals, such as BioFresh and 

DuoCooling, that keep food fresher for longer, even at 

home. We asked the group’s Managing Director of Sales 

and Marketing, Steffen Nagel, to tell us more. 

Customers want modern fridges 

and freezers to deliver everyday 

convenience and longer food 

storage times. Generally speaking, 

micro-organisms influence how 

long food can be stored, so cooling 

slows down the activity of these 

organisms. Technologies such as 

BioFresh and DuoCooling mean that 

throwing away food and constant 

grocery shopping are both things 

of the past. As a result, customers 

benefit from gaining valuable time 

and they also save money. 

Do you have some examples? 

In Germany, around 4.8 million 

tonnes of food land up in the 

rubbish every year, according to a 

recent nutritional study by Iss was, 

Deutschland. That translates to 55 

kg per person. For a family of four, 

this equates to €940 in financial 

terms. Yet almost half of this waste 

could be avoided with correct 

storage. 

What is DuoCooling, and how does 

it work? 

Fresh food often loses its appeal 

after being stored for a short time, 

shrivelling up or wilting. The rotting 

process begins, due to the food 

drying out. The cause of this: The 

BIOFRESH 

AND 

DUOCOOLING 

MEAN THAT 

THROWING AWAY 

FOOD AND 

CONSTANT 

GROCERY 

SHOPPING ARE 

BOTH THINGS OF 

THE PAST. 

cold air in the freezer compartment 

draws the humidity out of the fridge 

compartment. However, things 

are different in Liebherr products 

with the innovative DuoCooling 

technology. This prevents the 

air exchange between fridge 

and freezer compartments in all 

Liebherr fridge-freezers, and thus 

protects stored food from drying 

out – regardless of where it is stored 

in the fridge. Food stays fresh for 

longer with Liebherr 

» HALL 2.1 / STAND 201 


35

BUYERS' GUIDE 

HOME 

APPLIANCES 

FRIDGES 

MARKET 

Refrigerator sales grew at a slow 

pace of 1.9% in the first six months 

of 2019. More dynamic is halted by 

the Chinese slowdown, which has 

a strong impact on global growth 

rates. 

The trend towards premium 

segments and premium design 

is very evident for refrigerators. 

Based on 40,000 consumer reviews 

collected via the GfK Consumer 

Insights Engine, the top review 

topic was design, hence the shape 

and look of the refrigerator, e.g. 

multi-door, bottom freezer, etc. 

The long-term trend towards two 

– or even more – door appliances is 

continuing. In particular, appliances 

with three-plus doors are a growth 

engine in Europe, with more than 

+20% growth y/y in the first six 

months of 2019. As this segment 

currently represents about 10% 

of the current market, there is still 

room for further growth. 

STATE OF PLAY 

Multifunctional appliances combining fridge and 

freezer with No Frost technology continue their 

success and have the highest impact on market 

growth (+5.4% value growth). 

INNOVATIONS TO LOOK FOR AT IFA 

Quick chill 

and fast freeze 

Many fridge freezer brands 

have created a handy quick 

chill function. This allows the 

user to cool fresh food to the 

correct temperature quickly – 

at the flick of a switch. 

The fridge compartment’s 

temperature is lowered 

temporarily, helping the 

food retain nutrients and 

flavour, as well as preserving 

maximum freshness. 

The fast freeze function 

works similarly to quick-chill, 

but freezes fresh food quickly 

rather than simply chilling 

it, locking-in vitamins and 

flavour. 

Size matters 

Capacity has been creeping 

up the consumer buying 

agenda and, as more and 

more supermarkets are 

backing sales promotions on 

fruit and veg items, people 

have a growing need for 

larger storage space. The 

trend for American-style sideby-side 

models has remained 

dominant in the refrigeration 

market. As kitchens have 

become more than just food 

preparation areas, we are 

starting to see more larger 

cooling appliances that come 

in different sizes and fridge/ 

freezer splits, offering more 

choice to consumers. 

Energy efficiency is still high on the agenda. Sales 

of A+++ refrigerators in Europe (currently 13% of 

the market in Western Europe) grew by 13%, in the 

first six months of 2019, while in Eastern Europe the 

growth rates were close to 50%. 

Energy efficiency 

Energy efficiency in home 

appliances has pushed forward 

significantly over the past few 

years, and replacement can help 

make sure the kitchen starts life 

with high performance, bringing 

cheaper bills and reductions in 

greenhouse gas emissions. The 

difference in running costs 

between old and new appliances 

can be significant. Some of the 

biggest savings can be found in 

refrigeration, which should not 

come as a surprise as fridges and 

freezers are working round the 

clock. There’s a big difference 

between an A+ fridge freezer – 

the current eco design minimum 

standard – and an A+++. 

CONTACT 

Norbert Herzog 

Global Insights Manager 

MDA 

norbert.herzog@gfk.com 

THE FUTURE 

The trend for increased storage 

space will continue unabated, 

and the race is on to find even 

greener ways to preserve food. New 

technologies replacing the standard 

gas-based techniques in current 

day fridges include plastic crystals, 

hydrocarbons and even new forms 

of magnetic technology. 

INNOVATING @ IFA 

MONOLITH 

BY LIEBHERR 

The BioFresh technology from Liebherr 

ensures the ideal conditions for fresh goods 

storage. Thanks to BioFresh, many foods can 

be stored fresh for longer at a temperature 

close to 0°C and with adjustable humidity. 

The BioFresh-Plus technology in the fridge 

compartment also comes with an added 

benefit. The additional climate zone with 

-2°C is ideal for the storage of fresh fish 

and seafood. 

» HALL 2.1 / STAND 201 

“WEEK-LONG 

FRESH” 

WITH MIDEA 

BCD 479 

Consumers can enjoy 

a better taste and live 

a “more convenient 

and healthier life” with 

Midea’s week-long fresh 

technology, included in the 

company’s new product 

on show for the first time 

at IFA. Week-long fresh 

space impresses with a 

breakthrough intelligent 

cooling technology that 

keeps especially meat 

and fish fresh for a week 

without being frozen. 

Ice crystals are minimised to 50nm which will 

not damage the cells and texture and hence, 

enable the food to stay fresh longer - and more 

importantly, keep its optimal taste. 

» HALL 5.1 / STAND 101 


37


FRIDGES 

PRODUCT SPOTLIGHT 




Electronics 


Home 

Appliances 

ADVERTORIAL 

AEG ELECTROLUX PROMOTES 

“INTUITIVE” KITCHEN RANGE 

AEG Electrolux this year launched 

a brand-new kitchen range across 

Europe. The new Electrolux kitchen 

range leverages the simplicity of 

Scandinavian design to offer a 

“seamless aesthetic with attention to 

detail and ergonomics”, making the 

products intuitive to understand and 

use. 

The new Electrolux 800 

MultiSpace fridge stands tall at 190 

cm, providing extra space and visibility 

of the ingredients. Through its unique 

SpinView 360 rotating shelf for 

complete access to food at the back of 

the fridge, it helps optimise space and 

minimise food waste. 

» HALL 4.1 / STAND 101 

KEY SELLING 

 

POINTS 

1 / Available in four finishes 

– inox, black inox, black 

glass, white glass 

2 / Electronic touch screen 

control system 

3 / Inverter compressor 

ensures greater energy 

efficiency 

SAMSUNG BRINGS THE FAMILY 

TOGETHER IN THE KITCHEN 

Samsung’s Family Hub refrigerator 

aims to set new standards for 

connected living, bringing the family 

together in the kitchen. The Family 

Board is a communal screen through 

which family members can interact 

with in a personalised way, as the 

Family Hub helps foster true family 

connection, food management, and 

connected home experience in today’s 

KEY SELLING 

 

POINTS 

1 / Scandinavian design 

2 / Combined products 

make for precise assisted 

cooking 

3 / More space from a builtin 

fridge 

fast-paced modern world. Meanwhile, 

“Bixby” allows for a smarter, handsfree, 

more personalised way to use the 

Family Hub. Users can ask Bixby for 

their morning brief while preparing 

breakfast for the kids so they know 

all of their daily essentials like the 

weather and top news. 

» CityCube HALL B / STAND 101 

KEY SELLING 

 

POINTS 

1 / “View inside” function 

means users can check 

what’s in the fridge 

remotely 

2 / Meal Planner enables 

users to create healthier 

meals 

3 / Dynamic screen saver 

displays precious 

memories 

PREMIUM 

REFRIGERATION 

TAKES CENTRE 

STAGE 

Italian company GRF Domestic 

Home Appliances has unveiled 

its Cross-Door fridge-freezer 

(CA91831) at this year’s IFA. 

The product features a fridge 

capacity of 367 litres and a 

freezer capacity of 175 litres, 

while the handles are integrated 

to create a seamless look. 

With an energy rating of A++, 

this is a total no-frost model 

that features humidity control 

technology, while the doors 

can be opened to 90 degrees, 

enabling users to have good 

access. 

The product also features a 

deodorizer filter, which uses 

DOOR COOLING A MAJOR ASSET 

FOR NEW LG FRIDGES 

LG is presenting new bottom freezer 

fridges at IFA whose key asset is “door 

cooling”. Most refrigerators have all 

the cool air coming from the back of 

the compartment, but the new line 

of fridges from LG has around 10% 

of cooling coming from the top of the 

unit, just above the door. The result, 

says LG, is a 32% reduction in cooling 

time, and cooling is more even. A new 

algorithm, called linear cooling, also, 

activated charcoal to remove 

volatile organic compounds, 

odours and other gaseous 

pollutants from the air. 

The product’s aluminium back 

wall helps to restore the internal 

temperature each time the 

door is opened. In this way, the 

food inside is not subjected to 

sharp temperature changes 

and remains fresh and well 

preserved. If the door stays 

open for more than 60 seconds, 

the alarm system is activated, 

warning that the door must be 

closed. 

» HALL 9 / STAND 106 

says the Korean manufacturer, results 

in more efficient and even cooling, 

keeping food fresh longer. Folding 

shelves add to the convenience of the 

new fridges. 


KEY SELLING 

 

POINTS 

1 / Faster – cools 32% faster 

than previous models 

2 / Fresher – food stays 

fresher longer 

3 / Convenient – new 

folding shelves mean 

big containers can fit 

without reorganising the 

entire unit 

38


OVENS & HOBS 


BOSCH PRESENTS NEW ACCENT 

LINE CARBON BLACK 

This year, Bosch is presenting the first Accent Line Carbon Black 

hob with upgraded FlexInduction and interactive lighting – a new 

highlight for everyone who values minimalist design, eye-catching 

details, state-of-the-art, high-tech equipment and maximum 

convenience. Like all the appliances in the Accent Line Carbon 

Black, the 80-centimetre-wide hob with upgraded FlexInduction 

and ComfortProfil stands out due to its elegant, stripped-back look, 

including a jet-black glass surface. With no controls disrupting the 

harmonious aesthetic, the appliance makes a striking impression 

once it is running, with intelligent red LEDs lighting up the active 

cooking area dynamically to suit the cooking situation at hand. 


Home 

Appliances 

KEY SELLING 

 

POINTS 

1 / Smart: from the convenience 

of a mobile device, 

adjustments can easily be 

made to temperature and 

cooking time 

2 / RemoteService function 

means software updates 

can be downloaded to an 

appliance for installation 

with great ease 

3 / Unbeatable Miele quality and 

durability 

» HALL 3.1 / STAND 101 

KEY SELLING 

 

POINTS 

1 / Elegant design 

2 / PerfectFry and 

PerfectCook sensors 

ensure nothing boils over 

or burns 

3 / Smart: The clever 

cookware recognition 

system can always tell 

where pots and pans are 

located without the need 

to separately switch on 

each cooking zone that is 

occupied 

TAKE A LOOK INSIDE 

Miele Art Line design 

Miele presents its Generation 7000 

series at IFA. FoodView technology 

sends HD images from inside the oven 

to the smartphone. And, for the first 

time, this feature is even available 

on pyrolytic self-cleaning models 

in which the camera is subject to 

intense heat. TasteControl regulates 

temperature and moisture remotely 

via smartphone, keeping dishes 

warm, while the MotionReact feature 

predicts the next step of the cooking 

process and reacts to users it senses 

approaching. 

“Generation 7000 appliances guide 

our customers through the cooking 

process. Operating steps are intuitive, 

processes are smooth and natural,” 

says chief Miele designer Andreas 

Enslin, adding “This new ease of 

handling leaves greater room for 

creativity”. 

» HALL 2.1 / STAND 101 

CANDY ADDS STEAM TO 

ITS CONNECTED OVENS 

Smart Steam has been added to Candy’s range of connected ovens, 

which can be remotely managed and controlled, even with voice, using 

the Candy simply-Fi app interacting with digital services such as Alexa 

and Google Home. 

Steam is described by Candy as being a distinctive feature across its 

range of connected ovens, from basic to core models. 

With a database of more than 200 automatic recipes developed by 

Italian chefs, the connected ovens are able to guide the user directly 

from the app, without having to choose the right program. In the 

“Tips&Tricks” section of the app, there’s plenty of advice for the kitchen, 

such as suggestions on how to dehydrate fruit or obtain a crunchy 

chicken. The app also stores the most-used programs and remembers 

the customers’ preferences. 


KEY 

 

SELLING 

POINTS 

1 / Control via Candy 

simply-Fi app 

2 / Database of more 

than 200 recipes 

3 / Steam cook 

without losing 

taste 

KEY SELLING 

 

POINTS 

1 / Minimalistic design 

2 / CookConnect combines 

hob and hood 

3 / VarioInduction 

technology ensures that 

everything is heated 

evenly 

SIEMENS PROMOTES A “CLEAR 

CONCEPT” 

With the iQ700 activeLight 

model, Siemens home appliances 

turn the hob into a screen with 

intuitive operation. Designed to 

be so minimalistic and clean as 

to merge with dark countertops, 

the activeLight hob from Siemens 

home appliances is the first to 

dispense with printing. Only 

when cooking does the all-black 

glass screen come to life, inspiring 

with a “completely new user 

experience”. 

When switched off, the 80cm 

glass ceramic completely merges 

with the environment. After all, 

there are no pre-drawn cooking 

zones on their surface and no 

control panel. In addition, it can be 

inserted flush into the worktop. 

In black granite, artificial stone 

or ceramics, interior designers 

and kitchen planners achieve a 

consistent, clean aesthetic. 

» HALL 1.1 / STAND 101 


39


SMALL DOMESTIC APPLIANCES / COFFEE MACHINES 



Home 

Appliances 

BARISTA QUALITY AT HOME 

New from Krups – the Evidence 

One fully automatic coffee machine 

is described as simple, swift and 

professional. 

The brewing unit is the centrepiece 

of the coffee machine and crucial 

for releasing aroma. On top of 

this, the manufacturer claims to 

take the user friendliness of fully 

automatic coffee machines to new 

heights with what they describe as 

a striking blacklight touch screen 

KEY SELLING 

 

POINTS 

1 / Built-in metal brewing 

unit that is heated 

separately 

2 / Touch screen colour 

display with coloured 

backlit coffee symbols 

3 / Milk tube with nozzle 

for direct insertion in 

the milk carton 

WHEN COFFEE IS MORE 

THAN “JUST A DRINK” 

A cup of coffee with family. A 

cappuccino with one’s best friend. 

Or simply a quick espresso. It’s 

these moments that shape our 

lives, says manufacturer Nivona… 

because coffee brings people 

together. It’s more than a drink. 

It’s part of our culture… and an 

invitation, all in equal measure. In 

order to fully enjoy these 

moments shared over a warm 

colour display. 12 drink variations 

are on offer, from espresso and 

latte macchiato to tea. Three coffee 

strengths and five degrees of 

grinding are possible. 

» ENTRANCE SOUTH (left) 

STAND 101 

beverage, Nivona have developed 

new aroma technology and have 

remastered their 8 series models. 

The SPUMATORE DUOplus 

creates exceptional milk froth 

in each cappuccino and latte 

macchiato: an experience in every 

cup, at the press of a button. 

» HALL 6.1 / STAND 104 

DE’LONGHI DEBUTS 

PERFECTA EVO 

De’Longhi says that the Perfecta Evo 

turns “every home kitchen into a 

coffee paradise”. 

With nine pre-installed coffee and 

milk specialties and an additional 

coffee pot function, the Perfecta Evo 

also features four direct selection 

buttons that can be used to choose 

between the installed favourite drinks. 

The “My Coffee” function also allows 

one to determine individual settings of 

the coarseness setting, aroma, coffee 

and milk quantity. The large control 

panel with its four-line text display 

and extra-large keys for favourite 

drinks ensure intuitive and convenient 

operation. A patented LatteCrema 

System means users can enjoy the 

particularly fine-pored milk froth 

for the perfect cappuccino or latte 

macchiato. 

» HALL 1.1 / STAND 202 

KEY SELLING 

 

POINTS 

1 / Nine pre-installed coffee 

and milk specialties 

2 / Create individual settings 

with My Coffee function 

3 / Programme up to six cups 

simultaneously 

 

KEY SELLING POINTS 

1 / Bluetooth module 

The modern operation of these 

machines via app offers a new 

level of comfort – and a variety of 

information on the subject of coffee 

enjoyment as well. 

2 / Easy cleaning 

Nivona have kept the cleaning 

procedure simple, speedy and 

intuitive, too. 

3 / Aroma Balance System 

or “Barista in a box” 

With this function, one can finely 

adjust the extraction to get the 

“perfect” taste. 


41


SXXXXXXX 



Home 

Appliances 

42


SMALL DOMESTIC APPLIANCES 



Home 

Appliances 

BROAD FUNCTIONALITY 

FROM NEW BRAUN HAND BLENDER 

As a world’s first at IFA, Braun 

is presenting the MultiQuick 

7 hand blender which uses 

ACTIVEBlade technology. The 

knife blade moves up and down, 

easily blending all types of food. 

The innovative and flexible 

mixing foot offers 250% more 

active cutting area, making this 

blender a clever kitchen aid that 

effortlessly handles any task. 

As a result of the SmartSpeed 

technology, there are no more 

fixed speed levels. Instead, the 

speed is set intuitively through 

one keystroke. The powerful 850- 

watt blender comes complete 

with an extensive accessory kit. 

The largest version includes a 

whisk attachment, a potato and vegetable 

masher and a chopper. The 1.5-litre 

kitchen machine attachment also enables 

even larger quantities to be prepared 

quickly with the MultiQuick 7. 

» HALL 1.1 / STAND 202 

KEY 

 

SELLING 

POINTS 

1 / Wide range of uses 

thanks to multiple 

accessories 

2 / 250% more cutting 

area 

3 / Multi-speed for 

intuitive blending 

KEY SELLING 

 

POINTS 

1 / Patented technology and 12 

preconfigured grilling programmes 

2 / Intuitive operation 

3 / Automatic measuring function for 

food to be grilled 

NOW ANYONE CAN BE 

A GRILL MASTER 

The new Tefal OptiGrill Elite GC750D can, says its 

manufacturer, guarantee perfect results for all kinds 

of food, from rare to well done, steaks to sausages, 

sandwiches and vegetables. OptiGrill’s patented 

technology automatically adapts grilling temperatures 

and times to the thickness and type of ingredient to be 

grilled. Steaks, burgers, chicken, sausages, bacon, fish, 

seafood, sandwiches, potatoes, aubergine, peppers and 

tomatoes: 12 automatic programmes cover all these 

tasty grill favourites. Up to four portions can be grilled 

at the same time on the 600 sq cm grill area. The Tefal 

OptiGrill Elite is being launched on the global market this 

month for a recommended retail price of €329.99. 

» ENTRANCE SOUTH (left) / STAND 101 

KEY 

 

SELLING 

POINTS 

1 / Monitor multiple 

meats with four 

probes 

2 / Built-in Wi-Fi link 

for long-range 

monitoring 

3 / Cook without a 

smart device using 

built-in screen 

THE SMART WAY TO COOK 

MEAT 

Following on from 

the MEATER+, the 

first wireless meat 

thermometer from 

Apption Labs, comes the 

MEATER Block, a smart 

and easy way to cook 

multiple meats at the 

same time and exactly to 

how each person prefers 

it. The MEATER block 

can be used in two ways. 

Firstly, users can use the 

MEATER app or a touch 

control screen, where 

speakers provide audible 

notifications when the 

probes are ready. The 

MEATER Block can also 

be connected to Wi-Fi, 

which when used with 

the app, enables users to 

step away from the BBQ, 

while the app will guide 

users through the whole 

cooking process. 



43




KEY SELLING 

 

POINTS 

1 / Fully portable 

2 / Extremely quiet 

operation 

3 / Can be connected 

to a smartphone via 

Bluetooth for smarter 

blending 

THE SKYOVEN JUST GOT BIGGER 

Redmond has increased the 

capacity of its counter-top 

SkyOven to 35 litres, which the 

company claims is larger than 

conventional non-embedded 

ovens. 

The smart mini oven features two 

independent heating elements 

and fan to create additional 

convection. The touch control 

panel allows users to select from 

the 16 automatic programmes and 

they can independently adjust the 


Home 

Appliances 

cooking parameters and delay the 

start of the cooking. 

When connected to the R4S 

Gateway app on an Android device, 

users can run any automatic 

programme, no matter how far 

from home they are. The app allows 

users to fully control the cooking 

process and sends a notification of 

its completion. 

» HALL 8.1 / STAND 213 

ULTRA-SILENT MOBILE 

BLENDER FROM MILLO 

Lithuanian company Millo Appliances 

is showcasing its new blender at 

IFA for the very first time, and 

the company says it has a unique 

approach to the process of blending 

drinks. 

The Millo blender is buttonless, 

cordless and has a portable cup, 

meaning it can be used and taken 

anywhere. It can be controlled by 

touching anywhere on its surface. 

It can also be connected to a 

smartphone through its app, which 

can be used for automated blending. 

Millo runs on AirDrive technology, 

which the company says makes it 

three times quieter than average 

blenders. Its battery is fully charged 

in 120 minutes, which is enough to 

power up to 10 smoothies. 

» HALL 10.1 / STAND 127 

KEY SELLING 

 

POINTS 

1 / Size: 35 litres 

capacity 

2 / 16 automatic 

programmes 

3 / Users can control the 

oven remotely 

44





Home 

Appliances 

ADVERTORIAL 

KEY SELLING 

 

POINTS 

1 / Six-litre capacity (holds 

8+ servings) 

2 / Locking Lid makes 

the container airtight, 

perfect for transporting 

meals 

3 / Tempered glass lid for 

easy handling when 

cooking 

PROFESSIONAL 

COOKING 

SIMPLIFIED 

With the new Russell Hobbs 

Sous Vide Slow Cooker, users 

can experience the very best 

of cooking, giving them the 

freedom to cook in three 

different ways, all with this 

one appliance. Enjoy a slow 

cooked midweek casserole, a 

tender Sunday roast chicken 

using the Temperature Probe, 

or the perfect Friday night fillet steak 

cooked sous vide. Whether users are 

whipping up every day family favourites 

or entertaining guests, the Russell Hobbs 

Sous Vide Slow Cooker helps keep your 

preparation and cooking time low. 

With one easy to use removable ceramic 

pot, cleaning the Sous Vide Slow 

Cooker is effortless, while an integrated 

handle probe transforms an everyday 

slow cooker into a professional sous 

vide machine, regulating the water 

temperature and making sure your food is 

cooked to perfection. 

» HALL 4.1 / STAND 208 

A SMART TWOSOME FOR 

FAST CREATIVE COOKING 

Krups arrives at IFA this year with a new 

“dream team”: Cook4Me+ Grameez. The 

name “Grameez” stands for the combination 

of externally connected scales (gram) and the 

smart multicooker Cook4Me+ Connect that 

eases cooking (“Eez” comes from easiness). 

Together, the two kitchen aids allow one to 

simply cook fresh ingredients faster and easier. 

Users can connect the scales to a Cook4Me 

app on a smartphone. For people with little 

KEY SELLING 

 

POINTS 

1 / Infinite source of 

inspiration with smart 

recipe recommendations 

2 / Precise step-bystep 

instructions for 

successful results all 

round 

3 / Customisable: Users can 

customise recipes to suit 

individual taste 

cooking experience, the app guides them step by step through 

preparation, using an intuitive scroll ‘n click system either on the 

display or on their smartphone. 

» Entrance South (left) / 101 


45

BUYERS' GUIDE 

NOMADIC 

LIFESTYLE 

JUICERS 

MARKET 

According to market analysts 

GfK, juicers have been 

experiencing a decline in 

global sales over the past 

year due to market saturation 

and some spill-over of 

sales into the liquidiser segment, 

as liquidisers also are 

capable of producing juice. 

Overall sales of juicers and 

liquidisers have nevertheless 

continued to rise in Asia 

– Pacific, as well as in MEA. 

STATE OF PLAY 

With the growing trend for in-home juicing, 

consumers no longer have to purchase 

their drinks at a fruit bar at great expense. 

Delicious drinks can now be made in the 

home, using a juicer. Juicing extracts the 

INNOVATIONS TO LOOK FOR AT IFA 

THE ONSET 

OF SLOW JUICERS 

Slow Juicers, also known as 

masticating juicers, are seeing 

a spike in interest – particularly 

in high-end retail, where the 

exceptional quality of the product 

by far outweighs higher price 

points. Slow Juicers work by 

crushing the fruit or vegetables into 

juice, and more nutrient content 

can be found in the juice. The 

biggest advantage of slow juicers 

is their ability to process leafy 

greens like mint, kale, sprouts, 

wheat grass, and other herbs. 

CONTROLS AND POWER 

juice from fresh fruits or vegetables. The 

resulting liquid contains most of the vitamins, 

minerals and phytonutrients found 

in the whole fruit. 

Juicers are usually much more powerful 

than regular blenders or smoothie 

makers. Motors range from 150-1500 

watts, depending on the model and price 

range. Most have two speed options, one 

each for hard and soft produce, although 

some higher-end models can have more. 

Masticating versions often have a reverse 

button to help clear blockages. 

Within this category, some of the 

main factors to consider are: motor 

quality, torque, which is very important, 

engineering quality, design and the 

capacity to be able to place whole fruits 

and vegetables into the feeding chute. 

EXTRA-LARGE 

FEED CHUTE 

Some juicers have extralarge 

feeding tubes that can 

fit apples and other fruit 

whole. This saves time, as 

you don’t need to mess about 

pre-chopping fruit and veg. 

Read the instructions, though, 

as some models still suggest 

you do some preparation - like 

coring apples, for example. 

With other juicers, the user 

needs to peel and cut fruit 

or vegetables before feeding 

them in for juicing. 

CONTACT 

Nevin Francis 

Global Insights Manager 

Small Domestic Appliances 

nevin.francis@gfk.com 

THE FUTURE 

Consumers are continuing 

to focus on the issue of 

convenience. Juicers are 

particularly popular right 

now and the category shows 

no signs of abating. Juicers, 

with their professional 

performance, artisan quality 

and iconic design, empower 

consumers to explore their 

culinary creativity. Moving 

forward, this category will 

enable users to create high 

quality treats, but also give 

them an increasing choice 

of colour and design options 

to suit a variety of tastes. 

INNOVATING @ IFA 

KUVINGS’ EVO820 

NAMED “BEST JUICER” 

BY THE INDEPENDENT 

Kuvings’ premium juicer, the EVO820, has 

been awarded the title of “the best juicer” in 

the UK among the 11 Best Juicers selected by 

the British newspaper The Independent. The 

publication named the EVO820 as the “Rolls 

Royce of juicers”. The Kuvings EVO820 has 

an 82mm chute to fit whole round fruits such 

as apples, oranges, lemons and kiwifruit 

without having to pre-cut them. Moreover, 

it is now easier to clean with a wider pulp 

outlet, and its smart cap prevents juice 

dripping and enables mixed juicing and 

easy cleaning. 

» HALL 6.1 / STAND 112 

JUICE&LIVE 3000 

EASYCLEAN FROM SPAIN 

Spain’s Cecotec Innovaciones is presenting its new Juice&Live 

3000 EasyClean at IFA. A 150-watt cold-press blender, it features an 

innovative EasyClean filter, designed for a much easier cleaning that 

traditional steel filters. It also enables the preparation of home-made 

ice creams with frozen fruits. The manufacturer claims this model 

emits less noise than conventional blenders - 75 dB vs 80-95 dB. 

It has a non-drip lid to avoid splashing and improve mixing and can 

be cleaned with a single cup of water, allowing the user to reuse it 

immediately. 


46


SMALL DOMESTIC APPLIANCES / JUICERS 



Home 

Appliances 

KEY SELLING 

 

POINTS 

1 / No need to cut up fruit or 

vegetables 

2 / Easy cleaning thanks to rinse 

function 

3 / Understated British design 

KENWOOD PRESENTS 

THE PUREJUICE 

PROSCROLL JUICER 

A product from De’Longhi, the Kenwood 

PureJuice Pro is designed to extract every 

bit of goodness from even the most fibrous 

fruits and vegetables. The manufacturer 

claims that every nutrient is released and 

preserved so the juice looks better, lasts 

longer and tastes amazing. The PureJuice 

Pro has the capacity to produce up to one 

large jug each time. There is no need to cut 

up fruit or vegetables before they go in, 

and the powerful induction motor means 

one can be enjoying juice in seconds. Then, 

when juicing is done, the rinse function 

keeps cleaning hassle-free. 

» HALL 1.1 / STAND 202 

» HALL 1.2 / STAND 222 

KEY SELLING 

 

POINTS 

1 / Super large filling tube 

2 / Processing unit housing 

made of unbreakable 

Tritan 

3 / Quiet operation 

SWISS RELIABILITY 

ADDS VALUE 

TO SLOW JUICER 

The super-large filling tube of the Solis XXL 

Multi Slow Juicer swallows whole fruit, 

vegetables and even herbs or wheatgrass. 

With a 75mm diameter chute, the wellproven 

cold press technology of the Solis 

juicer processes hard and soft ingredients 

to prepare wonderful sources of vitamins 

and creative drinks. 

Solis was founded in 1908, and today, 

research, development and production 

facilities are located in Ticino, Switzerland, 

with Solis appliances available in more 

than 40 countries around the world. As 

a Swiss company with a long and rich 

tradition, genuine values such as reliability, 

trust and sustainability are particularly 

important to Solis. A high level of quality, 

design and functionality are core values 

of the manufacturer. Solis only introduces 

new products after they have undergone 

extensive internal and external testing. 

» HALL 7.1c / STAND 107 

GERMAN BRAND 

H.KOENIG PRESENTS 

NEW HORIZONTAL 

JUICER AT IFA 

The new H.Koenig 

horizontal juice extractor 

HSX16 allows users to 

enjoy fresh, tasty and 

healthy juices. Its slowspeed 

gentle pressure 

technology and bladeless 

propellers ensure juice 

quality with maximum 

nutritional intake, without 

altering fruit benefits and 

with minimal waste. 

Experts in small domestic 

appliances, H.Koenig offers a large 

product range for the entire house 

and the family (cooking, robots, floor 

care, linen care…) based on three 

key principles: reliability, efficiency 

and design. The manufacturer says 

the common point between all its 

devices is reliability. 


KEY SELLING 

 

POINTS 

1 / Elegant and modern 

design 

2 / Easy to clean and 

disassemble 

3 / German manufacturing 

quality 

NO FRUIT TOO TOUGH 

Spain’s Sanysan Appliances SL 

(SOGO) is presenting a powerful 

citrus and pomegranate juice 

extractor at this year’s IFA. 

Featuring an elegant functional 

design with press handle and a 

powerful motor to extract juices 

from tough fruits, along with a 

stainless-steel filter, the Sanysan 

juicer also has different cones for 

orange or lemon squeezing. 

Founded in 1981, SOGO began 

its journey under humble 

circumstances. The company 

began at a small office in the 

city of Barcelona, where the 

idea of creating high quality 

household appliances with 

resistant and long-lasting 

materials was born. Today, 

the group has a number of 

quality products on show at 

IFA. 

» HALL 10.1 / STAND 111 

KEY SELLING 

 

POINTS 

1 / Safe stand with non-slip 

feet 

2 / Dismountable for easy 

cleaning 

3 / Automatic start/stop 

function by pressing 

juicer cone with press 

handle 


47

HOME APPLIANCES / BATHROOM LIFESTYLE 


Home 

Appliances 

BEURER UNVEILS KEY 

HEALTH INNOVATIONS 

Georg Walkenbach 

Managing Director, Beurer 

ASTHMA IS 

PREDICTED TO RISE AND 

THERE ARE ALREADY 

300 MILLION ASTHMA 

SUFFERERS WORLDWIDE 

Celebrating its 100th anniversary this year, 

Beurer is presenting a number of exciting 

additions to its diverse range at IFA. We spoke 

to Georg Walkenbach, managing director of 

Beurer, and started by asking him about the 

company’s new product to counteract back pain. 

Often, people’s posture 

is not ideal as they sit in 

a crunched position, with 

stiff shoulders and don’t 

move. The new Beurer PC 

100 PostureControl, which 

launches at IFA, reminds 

users to switch position. In 

addition, it also has a couple 

of training programmes to 

strengthen your back and 

your shoulder areas. This 

new product is the result of 

a collaboration with start-up 

business 8sense. 

How does PostureControl 

work? 

Two of the biggest problems 

nowadays are back pain and 

breathing problems, like 

asthma. Users just clip it onto 

their collar, and it will stay in 

position and detect whether 

they are upright or crunched. 

Whether users move or not 

the PostureControl really 

helps position users perfectly 

with their computer and in 

the best working position. 

Tell us more about the 

increasing problem of 

asthma? 

Asthma is predicted to rise 

and there are already 300 

million asthma sufferers 

worldwide, 10% of whom are 

based in the EU. In addition, 

many patients are seeking 

alternative treatments to 

medication. The Beurer 

Maremed humidifier is 

manually filled with water 

and salt. Using patented 

technology, its filter purifies 

the air and a UVC lamp purifies 

the outgoing humidified air. 

Maremed eliminates 99% of 

bacteria and viruses and can 

also be used preventatively 

against common allergies 

such as hayfever 

» HALL 4.1 / STAND 212 

48


BEAUTY & GROOMING 


ADVERTORIAL 

GIVING PROFESSIONAL 

BLOW DRY RESULTS 

With the new Remington Curl & 

Straight Confidence hairdryer, users 

can create a salon-quality, bouncy blow 

dry with its curling nozzle, while the 

45mm barrel brush requires minimum 

technique for maximum results. 

If a smooth sleek look is the go-to for 

users, the extra wide, slim smoothing 

nozzle is perfect, and for naturally curly 

hair there’s even a diffuser attachment 

to enhance your natural curl or bounce. 

The Curl & Straight Confidence 

KEY 

 

SELLING 

POINTS 

1 / Curling nozzle, 

smoothing nozzle and 

barrel brush included 

2 / Lightweight yet 

powerful airflow for fast 

drying, 2200W/90km/h 

air speed 

3 / Variable heat slide 

controls – 3 heat/2 

speeds 

hairdryer has a 90km/h airflow and 

ceramic grille. Allowing the heat and 

air to be distributed evenly, users can 

create stand out styles. 

Part of the range includes the Curl 

and Straight Confidence Straightener 

with twisted plates for easy curling 

and straightening to style bouncy 

curls, soft waves or a sleek straight 

look. 

» HALL 4.1 / STAND 208 

ADVERTORIAL 

WAHL LAUNCHES FULLY 

WASHABLE TRIMMER 

Wahl, which this year celebrates 

its 100th anniversary, said it is 

above all a source of breakthrough 

novelties conceived to match 

present and future users’ grooming 

needs and aspirations. At this 

year’s IFA, Wahl is launching a fully 

washable trimmer (IPX7) with 

adjustable guide combs. 

The IPX7 rating stands for a 

showerproof unit that can be rinsed 

clean and used under the shower. 

KEY SELLING 

 

POINTS 

1 / Waterproof 

2 / Superior precision and 

control 

3 / Lithium-Ion Technology: 

100 minutes of runtime 

after 60 

minutes of 

charging 


Home 

Appliances 

The Aqua Trim is made in Europe 

and features a wheel mechanism 

combined with two variable guide 

combs allowing users to achieve 

38 different cutting lengths with 

0.5 mm incremental steps between 

1 and 20 mm. 

» HALL 7.1 C / STAND 104 


49


BEAUTY & GROOMING 



Home 

Appliances 




Electronics 

KEY SELLING 

 

POINTS 

1 / Convenient “step on” 

switch 

2 / Pleasant design fits a 

broad range of décors 

MEDISANA PRESENTS 

MOTIF GLASS SCALES AT IFA 

Medisana’s new scales come in four 

designs. Whether trendy, geographical 

patterns or funny and stylish lettering 

- the motifs all radiate a good mood in 

the bathroom. 

Thanks to the invisible LED display, 

which is only shown when weighing, and 

the large, easy-to-read LED illuminated 

figures, the flat-designed motif glass 

scales are particularly space-saving and 

fit into any bathroom ambience. Four 

high-precision strain gauge sensors 

3 / Body analysis also 

measures body fat, body 

water, muscle percentage 

and bone weight 

ensure accurate measurement results, 

and their tread surface made of six 

millimetres of extra-clear safety glass 

guarantees the necessary safety. Up 

to a maximum load capacity of 180 

kilograms, the scales can be switched 

between kilograms, pounds and stones. 

» HALL 6.1 / STAND 103 

PANASONIC PRESENTS 

ADVANCED RF FACIAL 

DEVICE AT IFA 

Panasonic’s new anti-aging beauty 

device, the Advanced RF Facial Device 

EH-XR10, addresses the face line, smile 

line, and corners of the eyes. 

The EH-XR10 is the latest tool in 

Panasonic’s premium beauty family, 

combining two advanced technologies: 

radio frequency (RF) and ultrasound, 

which have long been successfully used 

in beauty clinics and cosmetic institutes 

thanks to their skin-tightening 

properties. 

The novel tool has been developed for 

the areas of the face where skin aging 

is most visible, such as the first wrinkles 

KEY SELLING 

 

POINTS 

1 / Technology – a combination 

of RF and ultrasound 

2 / Design – distinctive head 

shape with a springy 

support surface adapts 

to the skin surface and 

massages it gently 

3 / Adaptable – with threestage 

temperature setting 

around the eye area, on the forehead or 

in the area of the nasolabial folds. 

» HALL 5.2 / STAND 101 

KEY SELLING 

 

POINTS 

1 / Employs IPL technology with 

>250,000 light pulses 

2 / Five light intensity settings for 

different skin tones 

3 / Integrated UV filter to protect 

the skin 

PERMANENT HAIR REMOVAL 

FOR MEN… YES, WE CAN! 

Philips Lumea for Men gives 

permanent hair-free skin… basically a 

well-groomed body without too much 

effort. 

Intense Pulsed Light Technology (IPL) 

heats the root of hair, causing it to fall 

out naturally. Thanks to Lumea for 

Men, users can enjoy hair-free skin for 

up to eight weeks without any “stubble 

alarm”. 

The application is very simple: in the 

first six to eight weeks, treatments 

should be repeated every two weeks, 

after which they are only required 

every four to eight weeks. Lumea for 

Men can be used for virtually all areas 

on the body. It is particularly suitable 

for men with dark hair and light skin. 


50


HEALTH & WELLNESS 


Home 

Appliances 

SANYEI BACK AT IFA WITH BROADER 

RANGE OF ORAL CARE PRODUCTS 

After a successful launch 

at IFA 2018, Sanyei is back 

in Berlin with its oral care 

brand ION-Sei. We asked 

Ayako Wasiliew, Sales and 

Marketing Director, Sanyei 

Germany, what’s new from 

the company at IFA this 

year: 

The main focus for IFA 2019 is 

our oral care brand ION-Sei. As 

an addition to our current product 

line-up, we are introducing a new 

attachment – dental floss – and 

new types of brush attachments 

for our electric ION-Sei 

toothbrush. 

Ayako Wasiliew 

Sales and Marketing Director, 

Sanyei Germany 

SMART TEXTILES 

WARM UP 

Winner of a Red Dot Award and the HK 

Smart Design Award, the KnitWarm 

Wrap soothes muscles with a patented 

self-heating module, providing warmth, 

compression and support with stretchable 

braces. Designed and made in Hong 

Kong, KnitWarm is a soft, breathable 

and stretchable heat-conductive smart 

textile, which relieves joint discomfort and 

enhances injury recovery. It warms up in 

30 seconds with a 5V2A power bank, and 

can be operated by an app. The company 

distributes various heat-conducting 

lifestyle items ranging from travel gadgets 

to personal health care products, including 

eye masks and knee sleeves. 


Please tell us more about your 

ION-Sei product and what sets it 

apart in the market. 

The ION-Sei is an innovative 

high-end electric toothbrush 

and a combination of patented 

Japanese technology and German 

product design. The exclusive 

Ion-Technology of the ION-Sei 

suppresses the bacteria-causing 

plaque, enabling a longer lasting, 

deeper clean. Our gentle-ongums 

brushing has been specially 

designed to take better care of 

your mouth. We simply call this 

“gentle-brushing”. The ION-Sei 

is available in two colours, Day 

White and Lake Blue. It is light and 

travel-friendly and can be charged 

by USB. 

What is your strategy with regard 

to retail business, and sales across 

Europe? 

The retail business is shifting more 

and more towards online sales. 

However, we found in recent 

market research that electric 

toothbrushes are still mainly sold 

in offline sales channels. As ION- 

Sei’s technology is quite complex, 

it is necessary to explain the 

functions properly to consumers. 

We would like to find a good 

balance between offline and online 

sales in our strategic approach 

» HALL 7.1A / STAND 107 

THE ION-SEI 

SUPPRESSES 

THE BACTERIA- 

CAUSING 

PLAQUE 

KEY SELLING 

 

POINTS 

1 / Produces heat quickly 

2 / Can be used on different parts 

of the body 

3 / Soft, comfortable and 

aesthetically-pleasing 


51

REGION 

SPOTLIGHT ON 

GERMAN SPEAKING COUNTRIES 

GERMANY EMBRACES 

INDUSTRY 4.0 

The Miele Group executive board: Dr Stefan 

Breit (left – Technology), Dr Reinhard Zinkann 

(Executive Director and Co-Proprietor), Olaf 

Bartsch (Finance and Administration), Dr Markus 

Miele (Executive Director and Co-Proprietor) and 

Dr Axel Kniehl (Marketing and Sales) 

Germany is Europe’s largest national economy 

and ranks fourth as the largest economy by 

nominal GDP in the world. It is now looking to 

consolidate its leading position by adopting 

future technologies 

Germany – and the rest of the 

DACH region that includes 

Austria and Switzerland 

– is a key location for the 

manufacturing industry 

and German Chancellor 

Angela Merkel’s initiative 

for Industry 4.0, where 

manufacturing and 

connectivity go hand-inhand, 

is gaining momentum. 

The number of Industry 4.0 

deals in the DACH region in 

2018 was more than 600, up 

from 513 in 2017. 

Industry 4.0 has become 

an integral part of business 

for manufacturing and 

technology players. 

Companies including Bosch 

and Siemens are leveraging 

the benefits of Industry 4.0 

to bolster the efficiency 

and effectiveness of their 

operations. 

With AI, industry players 

can optimise the use of 

connected systems and 

pursue breakthrough 

innovation, while machine 

learning allows for large 

amounts of data to be used 

in making predictions and 

optimising manufacturing 

processes. 

At the end of 2018, the 

German government 

adopted its Artificial 

Intelligence Strategy, the 

main goal of which is to 

make Germany and Europe 

leaders in the development 

and use of AI technologies. 

The government plans to 

invest around €3bn for this 

purpose. 

Peter Baumgartner, an 

advisor at Hampleton 

Partners, says: “Companies in 

the region are transforming 

their businesses by buying, 

funding or partnering with 

experts in these fields 

to ensure they are wellpositioned 

for the Fourth 

Industrial Revolution – 

Industry 4.0.” 

Siemens takes lead role 

in European patent 

applications 

German industrial giant 

Siemens submitted more 

patent applications than any 

other company in Europe 

in 2018, advancing to first 

place in the European Patent 

Office’s application rankings. 

With 2,493 patent 

applications, Siemens 

relegated last year’s leader, 

Huawei, to second place, 

followed by Samsung and LG. 

In 2017, Siemens had taken 

second place. The last time 

the company was ranked 

number one in Europe was in 

2011. 

More than 25% of the 

patents were in the 

areas of Industry 4.0 and 

digitalisation, where Siemens 

submitted considerably more 

applications for intellectual 

property rights than in the 

previous year. The company 

also reported a substantial 

increase in the areas of 

artificial intelligence and 

cyber security. 

“The ranking proves that 

Siemens is continually and 

consistently delivering 

outstanding innovation 

work, in particular, in digital 

technologies,” head of the IP 

department at Siemens Beat 

Weibel says. 

Siemens holds a total of more 

than 65,000 patents. The 

company submitted around 

3,900 patent applications 

and 7,300 invention 

disclosure reports worldwide 

in fiscal 2018. Based on 

220 workdays a year, this 

represented an average of 33 

inventions per day. 

Miele targets long-term 

growth 

German family-owned 

appliance manufacturer 

Miele has an enviable 

position in the market. The 

company is able to execute 

long-term visions, without 

having to satisfy the demands 

of shareholders. 

In its 2018/19 financial 

year, which ended on June 

30, 2019, Miele grew sales 

by 1.5% to €4.16bn. In its 

120th year of existence, 

Miele successfully staged the 

biggest product launch in its 

history, thereby improving 

the basis for future growth. 

The company’s employment 

figures in Germany, in that 

period, stood at 20,221, 

while investments of €256m 

were made during the 

financial year. 

While current economic 

risks continue to persist 

and fundamental changes 

have been wrought in the 

competitive landscape, Miele 

has set itself the target of 

achieving stronger growth 

in the current 2019/20 fiscal 

year and beyond. 

SIEMENS 


MIELE 


52

© Thomas Keller 

HOSPITALITY / RESTAURANTS / BARS 

CLUBS / EVENTS / SHOPPING / CULTURE 

Where stunning lake scenery meets 

history and architecture 

Peace and calm just a short journey from the city 

Visiting the lakes to the 

southwest of Berlin is a 

refreshing and sometimes 

surprising change for those 

accustomed to the pace of the 

city. Just 20 minutes’ drive or a 

short S-bahn ride from the IFA 

show grounds, the Wannsee 

district is made up of a 

collection of lakes surrounded 

by historic mansions. Many 

of these stunning villas were 

built in the latter 1800’s in the 

early years of the Wilhelmine 

Empire as very stately 

summer abodes. Many have 

been inhabited by the rich and 

famous from around the world 

over the past century. 

A good way to start a visit 

to Wannsee is at the Sansouci Restaurant, 

a short walk from the station right next 

door to the villa of the infamous Wannsee 

Conference. It’s a lovely place for a whitelinen 

lunch either with a large group or têteà-tête, 

with good German food and service 

with wine or beer. The view of the lake is 

splendid. 

From Wannsee you can enjoy an 

approximately two-hour tour of the 

Wannsee: lakeside calm just 20 minutes outside Berlin 

gorgeous Havel Lakes, venturing beyond 

Little Wannsee to Pohlesee, Stölpchensee, 

Griebnitzsee, Glienicker Lake, Jungfernsee 

and over the Havel, then back to Wannsee. 

You can then relax on the beach or enjoy a 

walk into the picturesque wilderness areas 

along Wannsee and Oberhavelsee, to see 

where the painter Max Liebermann or the 

dramatist Heinrich von Kleist lived and 

worked. 

© Bestbubi 

If you wish to finish the day here, 

head to the Clubrestaurant 

am Wannsee im MYCvD. This 

beautiful restaurant at the 

Wannsee Lake shore in the yacht 

club has excellent food and drink, 

wonderful staff and superb 

service, not to mention a great 

view. As it is inside the yacht 

club, visitors need to ring at the 

gate to be buzzed in. 

Alternatively, if you want 

something a little more relaxed, 

try the Loretta am Wannsee 

beer garden – a shaded and 

very pleasant place right in the 

heart of Wannsee, with excellent 

German food, and – well, you 

guessed it – beer. Prices are 

very reasonable. A little tip, however, is 

that if you have an aversion to wasps, it can 

sometimes be a challenge as there can be 

quite a few here looking to snack on your 

plate! 

You will come back from Wannsee culturally 

enlightened and with memories of 

stunningly beautiful scenery. 


53

The Pearl 

Restaurants 

Dae Mon 

DAE MON – 

OPEN MINDED CUISINE 

Dae Mon, located between Monbijoupark and 

Hackescher Markt, offers “open minded cuisine” 

according to chef Raphael Schünemann. With 

an open kitchen and avant-garde styling, the 

restaurant offers a bold combination of dishes, 

with influences from Europe, Japan and Korea 

and beyond. Currently rewarded with 14 Gault- 

Millau points there are a number of meal options, 

including the seasonal 4-course Dae Mon 

menu which caters to the guests‘ tastes with a 

corresponding wine accompaniment and the Chefs 

Menu, which includes 9 sophisticated courses, 

each with high-quality wine accompaniment. There 

is also a weekly changing business lunch available, 

reflecting the restaurants position surrounded by 

office buildings. 

Opening hours: Mon - Fri: 12:00 mid-day - 2:30 

pm; Tue - Thu: 6:30 pm - 10:30 pm; Fri - Sat: 5:30 

pm - 10:30 pm 

Dae Mon 

Monbijouplatz 11, Berlin Mitte 

www.dae-mon.com 

Tel: +49 (0)30 26 30 48 11 

Metro: S Hackescher Markt S3, S7, S9 

THE ENTRECÔTE 

The Entrecôte is a restaurant and brasserie right 

in the heart of Berlin, reflecting the spirit of Paris. 

While the “brasserie lifestyle spirit” can normally 

only be found in Paris, loved by many poets, writers 

and artists, The Entrecôte has brought this esprit 

to life in Berlin. 

You will find typical French cuisine, such as Le 

Saumon Fumé, Les Escargots, Le Foie Gras, Les 

Huitres Fines de Claires, and that’s just the starters. 

The Entrecôte has maintained its independence 

and Berlin style, and has not copied the interiors 

of its Parisian cousins. The modern and elegant 

but very comfortable interior is a priority of the 

management. 

Open Monday to Friday 11.30 am to midnight; 

Saturday and Sunday 5.30 pm to midnight 

The Entrecôte 

Schützenstraße 5, 10117 Berlin Mitte / 

Checkpoint Charlie 

Tel: +49 (0)30 20 16 54 96 

info@entrecote.de 

Metro: U Kochstrasse U6 

The Entrecôte 

Clubs 

THE PEARL 

The Pearl is a premium nightclub and event 

location in Berlin which opened in September 

2013. The venue lies centrally on Kurfürstendamm 

and has a large round bar with stylish chrome 

installations, and lounge area by the high 

panoramic windows offering a great view of the 

waterfall in Fasanenstrasse. The most modern 

event technology is used, with a retractable DJ 

desk and separate sound equipment as well as 

individually controllable light installations upon 

the ceiling. 

From the bar, guests reach the original club with its 

LED dance floor with its bespoke ambient lighting. 

From the semicircular VIP area guests have a view 

of the glazed DJ desk and the dance floor. The club 

can also be entered by a separate entrance. 

Opening hours: Monday: 11.00 pm - Open end ; 

Thursday: 6.00 pm - Open end; Friday - Saturday: 

11.00 pm - Open end 

The Pearl 

Fasanenstraße 81, 10623 Berlin 

Tel: +49 (0)30 31518890 

www.thepearl-berlin.de 

Metro: S & U Zoologischer Garten U1, U9, S 

ANCE ON THE WATERSIDE 

Museums & Exhibitions 

GROPIUS BAU 

The Gropius Bau is one of Europe’s most 

important exhibition venues. With its acclaimed 

contemporary and archaeological exhibitions, 

the Gropius Bau has consistently opened up 

new realms of experience and established its 

international reputation. 

The current exhibition Garden of Earthly Delights 

sees over 20 international artists using the space of 

the garden as a metaphor for the state of the world, 

in an exploration of the complexities of our chaotic 

and increasingly precarious present. Wu Tsang’s 

solo exhibition There is no nonviolent way to look 

at somebody presents films in dialogue with her 

sculptural practice, working with the interaction of 

glass, light and text. 

Opening Hours: Wednesday to Monday: 10.00 am 

- 7.00 pm 

Gropius Bau 

Niederkirchnerstraße 7, 10963 Berlin 

Tel: +49 (0)30 254 860 

gropiusbau.de 

Metro: S Anhalter Bahnhof S1, S2, S25, S26 

Gropius Bau 

54

IFA International 2019 Week-End Edition

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