IFA International 2019 Week-End Edition

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DE’LONGHI GROUP TARGETS

NEXT PHASE OF BUSINESS

DEVELOPMENT

Paul Accornero, Group Chief Commercial Officer, De’Longhi Group

on the company’s group sales performance

In tough market conditions, De’Longhi has been performing well,

with a rise in group revenues. We started by asking Paul Accornero,

Group Chief Commercial Officer, De’Longhi Group, what lies behind

the success:

Paul Accornero

Group Chief Commercial Officer,

De’Longhi Group

CHINA IS

A SIGNIFICANT

AND IMPORTANT

PRIORITY FOR THE

GROUP

The key to the De’Longhi Group success

has always been attributed to three

things – our ambitious and passionate

people, consistent investments behind

industry-leading product innovation and

our market-leading brands that stand for

quality.

Our growth story and success is not one

to be viewed over the short term – we are

running a marathon and not a sprint.

In which geographic areas are you seeing

the biggest growth, and why?

We are very much a multinational

company with strong business interests

in Europe, but we have a global outlook to

our next phase of business development.

Western Europe has always been very

important for the group and has been

our main historical area of focus. While

Western Europe will remain an important

part of our business in the future, our

fastest-growing geographies today are

outside West Europe, namely Central and

Eastern Europe and North America.

We seek out market opportunities

wherever they might be and where

our core product categories have local

consumer relevance and growth potential.

China is a significant and important

priority for the group in Asia. Following

the development of the China market,

the next likely steps for us in Asia are in

Southeast Asia.

What is your star product at IFA?

Our focus this year is once again on the

high-end part of the coffee market, with

the new Maestosa with double automatic

coffee grinding technology and double

cappuccino, and the new La Specialista

high-end barista pump espresso machine.

On top of these innovations, De’Longhi

Group remains focused on our partnership

with Nespresso and is presenting the

new high-end GranLattissima Nespresso

direct one-touch milk machine that

is especially important for German,

Northern European, and consumers who

prefer milk-based coffee drinks. Kenwood

will present a new entry-level kitchen

machine, Prospero Plus, which refreshes

the very successful entry kitchen machine

ranges of the brand for new young users.

Braun’s success in the ironing category will

be further supported with new models in

the successful Carestyle Compact range of

ironing systems and with further models in

the standard Series 3 and Series 7 ironing

ranges.

How important is sustainability to the

Group, and what are the key activities of

note in this respect?

We are continuing to move towards

a higher level of integration of key

environmental, social and governance

(ESG) factors into our mainstream

reporting and our investment

decision-making. We are measuring

and understanding the sustainability

performance of our organisation and

this has, over time, strengthened our

awareness of the importance of defining

concrete actions consistent with our

strategy to mitigate and improve our

impact.

How important is IFA as a platform for

networking and growing your business?

As the premier international industry

event of the year, IFA is an important

business platform. It is an opportunity to

meet key industry stakeholders, showcase

new innovations, and provides a valuable

focal point for the industry

» HALL 1.1 / STAND 202

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

33

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