IFA International 2019 Week-End Edition
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PRODUCT DESIGN<br />
TRENDS 2020<br />
FUNCTIONAL BEAUTY<br />
This coming Monday, on the Expert Talks stage at <strong>IFA</strong> Global Markets,<br />
Anouk Groen – CMF Design Forecaster will deliver her Design Inspiration<br />
Forecast - what she describes as a “visual journey through the latest<br />
design trends with a focus on CMF (colour material and finish), customer<br />
motivation and the social trends that drive them”. We asked her to tell us<br />
more about current trends.<br />
<strong>2019</strong> marks the centenary of the Bauhaus<br />
Design Movement; the birth of modern<br />
design. The movement encouraged<br />
functionality, simplicity and beauty. Fast<br />
forward to the 2020 design forecast, and<br />
we see the importance of “desirability” or<br />
“functional beauty”.<br />
If a product is not desirable it is not<br />
functional. With new materials, coatings,<br />
and shaping techniques, design can be more<br />
intricate. Advanced detailing through 3D<br />
printing and tactile coatings such as rubber,<br />
silk and velvet add another dimension to<br />
product styling. Bio-based sources like<br />
flax, hemp and linen fibres provide good<br />
alternatives to plastics. In fashion, we see<br />
waterless textiles and natural dies replacing<br />
wasteful processes. Sustainability in<br />
materials and production is not just a trend,<br />
it is every company’s obligation to the planet<br />
and its customers.<br />
What are the drivers of change?<br />
We are living in a time of extreme contrast:<br />
socially, politically, and style-wise. We see<br />
this reflected in design from purest styling to<br />
retro revival to more expressive styles.<br />
How important is <strong>IFA</strong> as a global platform for<br />
the discussion of topics like these?<br />
<strong>IFA</strong> is the “Mecca” of consumer electronics<br />
and product design. Here walk the productplanners,<br />
marketers, and designers who<br />
influence future products in terms of<br />
concept, style, and the production process.<br />
Looking at products from different industries<br />
(not just competitors) gives information and<br />
justification for future choices, but more<br />
importantly, inspiration<br />
TOP DESIGN TRENDS FOR <strong>2019</strong><br />
Date: Monday 9 September <strong>2019</strong><br />
Time: 12:00 mid-day<br />
Location: STATION-Berlin, Exposium<br />
SPEED-DATING & MASTERMINDS<br />
@ <strong>IFA</strong> GLOBAL MARKETS<br />
<strong>IFA</strong> Global Markets is <strong>IFA</strong>’s international<br />
sourcing platform for original design<br />
manufacturers (ODMs), original equipment<br />
manufacturers (OEMs), suppliers,<br />
component manufacturers and as-yet<br />
undiscovered brands from around the world.<br />
Taking place at STATION-Berlin, the B2B<br />
trading platform for the sourcing industry<br />
runs over four days parallel to <strong>IFA</strong> from<br />
Sunday, 8 September to Wednesday, 11<br />
September.<br />
For those in search of business partners, this<br />
year’s <strong>IFA</strong> Global Markets can help: <strong>IFA</strong> Meet<br />
& Match @ Global Markets will be bringing<br />
visitors and exhibitors together for business<br />
talks directly at the event. EXPERT TALKS<br />
featuring experienced buyers, who work<br />
regularly with the world’s manufacturers,<br />
private label and OEM/ODM suppliers and<br />
will talk about their approach to sourcing<br />
products.<br />
As an exclusive B2B platform, <strong>IFA</strong> Global<br />
Markets is open to trade visitors only<br />
www.ifa-international.org <strong>IFA</strong> <strong>International</strong> • Saturday 7 th & Sunday 8 th September <strong>2019</strong><br />
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