IFA International 2019 Week-End Edition

cleverdis

PRODUCT DESIGN

TRENDS 2020

FUNCTIONAL BEAUTY

This coming Monday, on the Expert Talks stage at IFA Global Markets,

Anouk Groen – CMF Design Forecaster will deliver her Design Inspiration

Forecast - what she describes as a “visual journey through the latest

design trends with a focus on CMF (colour material and finish), customer

motivation and the social trends that drive them”. We asked her to tell us

more about current trends.

2019 marks the centenary of the Bauhaus

Design Movement; the birth of modern

design. The movement encouraged

functionality, simplicity and beauty. Fast

forward to the 2020 design forecast, and

we see the importance of “desirability” or

“functional beauty”.

If a product is not desirable it is not

functional. With new materials, coatings,

and shaping techniques, design can be more

intricate. Advanced detailing through 3D

printing and tactile coatings such as rubber,

silk and velvet add another dimension to

product styling. Bio-based sources like

flax, hemp and linen fibres provide good

alternatives to plastics. In fashion, we see

waterless textiles and natural dies replacing

wasteful processes. Sustainability in

materials and production is not just a trend,

it is every company’s obligation to the planet

and its customers.

What are the drivers of change?

We are living in a time of extreme contrast:

socially, politically, and style-wise. We see

this reflected in design from purest styling to

retro revival to more expressive styles.

How important is IFA as a global platform for

the discussion of topics like these?

IFA is the “Mecca” of consumer electronics

and product design. Here walk the productplanners,

marketers, and designers who

influence future products in terms of

concept, style, and the production process.

Looking at products from different industries

(not just competitors) gives information and

justification for future choices, but more

importantly, inspiration

TOP DESIGN TRENDS FOR 2019

Date: Monday 9 September 2019

Time: 12:00 mid-day

Location: STATION-Berlin, Exposium

SPEED-DATING & MASTERMINDS

@ IFA GLOBAL MARKETS

IFA Global Markets is IFA’s international

sourcing platform for original design

manufacturers (ODMs), original equipment

manufacturers (OEMs), suppliers,

component manufacturers and as-yet

undiscovered brands from around the world.

Taking place at STATION-Berlin, the B2B

trading platform for the sourcing industry

runs over four days parallel to IFA from

Sunday, 8 September to Wednesday, 11

September.

For those in search of business partners, this

year’s IFA Global Markets can help: IFA Meet

& Match @ Global Markets will be bringing

visitors and exhibitors together for business

talks directly at the event. EXPERT TALKS

featuring experienced buyers, who work

regularly with the world’s manufacturers,

private label and OEM/ODM suppliers and

will talk about their approach to sourcing

products.

As an exclusive B2B platform, IFA Global

Markets is open to trade visitors only

www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2019

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