Creative HEAD October 2019

More documents

Recommendations

Info

THE BUSINESS EDIT ROB FORGIONE MY. HAIRCARE WHAT ARE THE BENEFITS OF RESCUE MY.HAIR SHAMPOO BARS? These are handmade and cold-pressed salon professional shampoo bars that address every hair need. They’re environmentally responsible, use unique soapfree technology, are vegan, use natural colouring and are super gentle with a neutral pH. The box is reusable and stores the bar between uses. Also, no water is used in producing the bars. CAN THEY BE USED ON COLOURED OR DAMAGED HAIR? They can be used on all hair types including coloured and sensitised, followed with My. Haircare Treat Conditioner. There are four bars in the range; the rescue My. Hair Hydrate Shampoo Bar has moisturising and hydro-active properties to rejuvenate hair using extracts of aloe vera, prickly pear and carob seed extract. WHAT ELSE DOES MY. HAIRCARE HAVE PLANNED FOR 2020? We will be focusing on education and events with the My. Haircare collective to ensure that hairdressers get the best benefits from infuse My. Colour and rescue My. Hair. My co-founder Denis Kovalyov and I really love industry immersion. It gives us the opportunity as hairdressers and product developers to create niche, forward-thinking haircare for other professionals. HOW TO INTEGRATE YOUR SALON INTO THE LOCAL COMMUNITY THE POWER OF SALONS as a force for good has long been celebrated – we all know haircuts can change lives and hairdressers can become close confidantes. But some salons go above and beyond, truly becoming active hubs in their communities. Mark Maciver, owner of the Londonbased SliderCuts barber shops has created an apprenticeship scheme to give young barbers the opportunity to learn and give free haircuts to members of the local community, while the SliderCuts Runner scheme provides a safe place for youngsters to meet strong role models. “This is about mentoring and keeping people out of trouble and directing them in the right way onto whatever path they want to take,” says Mark. He has also launched the We Can Help You Fill It scheme. The aim is to support those who struggle with reading, writing and comprehension complete forms that could open up new opportunities. “The scheme is intended to identify SliderCuts Studios as a place where support and guidance can be achieved to affect positive changes in peoples’ lives,” he explains. RAW in Dartford, Kent, is another salon working to help out members of the local community, with the VIP Sunday campaign for children and their families with special needs. “A client mentioned to me that she didn’t want to bring her autistic daughter in because the salon was busy, ” says Kim Goodger, owner of RAW. “We’ve been shown some techniques to help children with special needs so that they have an enjoyable experience in our salon and their parents and guardians can relax knowing their children are in safe hands”. Fundraising can be a great way to raise cash for good causes in your local area, and bring your team together at the same time. Sarai Hair in Crowthorne, Berkshire, has championed local causes such as The Fire Fighters Charity, to which they gave nearly £9,000 following sky dives and dunks in freezing cold water. In addition, they also go into local schools to promote hairdressing as an exciting career path. “This is a vital strategy for us,” says owner Sarah Morrissey. “Since our last careers night, we have had two girls come onboard as Saturday staff, hoping to start an apprenticeship after secondary school.” The good publicity that comes with charitable actions can raise your salon’s profile, bring your team together and even secure loyal staff members for the future. As Mark explains: “A good barber shop should do more than just cut hair – it should play a massive role in shaping and helping the entire community.” READ ALL ABOUT the Most Wanted Best Local Salon winners, Linton & Mac, on page 54! JAYNE PRIGENT JAS HAIR – MOST WANTED LEGEND We have a saying in our salons that we enrich the lives of our team, our guests and our local community. More than 95 per cent of our team has attended local schools and it’s always been important to me to be part of our community. I have organised treks to the most amazing places – the Sahara Desert, the Grand Canyon, the Inca Trail and the Great Wall of China – and we have raised £350,000 for a local hospital charity. Our RewardMe loyalty scheme supports local businesses – we have so many firms wanting to get involved and a waiting list of keen owners. Our city of Salisbury has had a great deal to contend with in the past 18 months, and our high shops have suffered a loss of footfall so it’s even more important than ever for local businesses to support each other. 26 CREATIVE <strong>HEAD</strong>
NO FILTER NEEDED PUT THE SNAPCHAT AWAY, FORGET ABOUT INSTAGRAM – COLOR WOW DELIVERS SUCH AN INCREDIBLE FINISH THAT FILTERS JUST AREN’T NEEDED Chris Appleton GAIL FEDERICI is on a mission. A serial beauty problem-solver, the Color Wow chief executive and founder wants to create smarter, faster and safer ways of protecting and styling coloured hair. She’s created a capsule collection of products with groundbreaking, innovative formulas from Dream Coat Supernatural Spray to a full Dream Regime including Color Security Shampoo that leaves nothing behind but clean, fresh, glossy hair to solve all of the issues that come with coloured hair. “I’m obsessed with Dream Filter! I’ve never worked with a product quite like it” CHRIS APPLETON, COLOR WOW GLOBAL ARTISTIC DIRECTOR If your clients are chasing that unrealistic, ultra-filtered look, then you might want to introduce them to Color Wow’s Dream Filter. Forget the KiraKira sparkling Instagram filter, Dream Filter does the job for you. It extracts the unwanted minerals and metals that can be found in hard water and can interfere with your colour work, leaving hair bright, shiny and super-soft. Simply spray on before the shampoo and leave for a couple of minutes to activate. This spray doesn’t strip hair, dehydrate or damage. Want an even more gleaming, finish? Keep your eyes peeled for the Color Wow EXTRA Mist-ical Shine Spray, landing next month. With technology light years ahead, the clever bods at Color Wow have created a next-level shine spray to light up hair with intense gloss without weighing it down. COMING SOON If you’re a salon owner or manager and you’d like to try any of these products and find out more about the brand, email cs-uk@colorwowhair.com or visit colorwowhair.com/uk @colorwowhair CREATIVE <strong>HEAD</strong> 27
Page 1 and 2: In print•online•everywhere! £4
Page 3 and 4: they do things differently There”
Page 5 and 6: The ’50s Forget the prim and prop
Page 7 and 8: “Working on this shoot, my favour
Page 9 and 10: CREATIVE HEAD PARTNERSHIP One way o
Page 11 and 12: “I think everyone wants that supe
Page 13 and 14: The ’90s Wait, a hair shoot inspi
Page 15 and 16: “I wanted to do a big half-up, ha
Page 17 and 18: Travellers CREATIVE HEAD PARTNERSHI
Page 19: CREATIVEHEADMAG.COM MAGAZINE EDUCAT
Page 22 and 23: L’ORÉAL PROFESSIONNEL’S TRANSL
Page 24: DEFYDAMAGE Start-to-finish damage p
Page 30 and 31: October WHAT’S INSIDE In print•
Page 32 and 33: The edit THE NEWS AND KNOW-HOW FROM
Page 34 and 35: #CHedit MY month AHEAD What October
Page 36 and 37: 10 SMASHING MWIT! LADIES AND GENTLE
Page 38 and 39: Fancy blow-drying clients with the
Page 40 and 41: Inside story GINA CONWAY SALONS & S
Page 44 and 45: #BusinessEdit MISSION CONTROL PUTTI
Page 46 and 47: #BusinessEdit LIFE LESSONS KEN’S
Page 48 and 49: #BusinessEdit BUSINESS BUILDER If y
Page 50 and 51: CREATIVEHEADMAG.COM AUTUMN W I N T
Page 52 and 53: THE FACES, THE PLACES, THE NEWS, TH
Page 54 and 55: ON THE SHELF BOYS’ TOYS THE HOTTE
Page 56 and 57: #TRENDING LIAM HODGES S/S20 Pablo K
Page 58 and 59: Hair by Andy Middleton for Ruffians
Page 60 and 61: A MAN FOR ALL SEASONS THE GO-TO FOR
Page 62 and 63: NOWHERE BOY DRAWING INSPIRATION FRO
Page 64 and 65: SHOP TALK POLE POSITION MAXOLIVER T
Page 66 and 67: CREATIVE HEAD TV MADE BY US… ESPE
Page 68 and 69: WRONG WRONG WRONG creativeheadmag.c
Page 70 and 71: CREATIVE HEAD’S BUSINESS NETWORKI
Page 72 and 73: TONY HEFFERNAN AND DANIELLE KENNEDY
Page 74 and 75: FULL OF BRIGHT IDEAS SELF/STYLED is
Page 76 and 77: Louis Byrne and his “mission” -
Page 78 and 79: electric Adjective: electric Having
Page 80 and 81: TURN IT ON! 48 CREATIVE HEAD
Page 82 and 83: POWER IT UP! Buy into Electric and
Page 84 and 85: FEEL THE BUZZ! Team up with Electri
Page 86 and 87: 54 CREATIVE HEAD
Page 88 and 89: GOODWILL TO ALL ANSWER YOUR CLIENTS
Page 90 and 91: Go BIG or go HOME MAKE EVERY CLIENT
Page 92 and 93:
BOOST THEIR BLOW-DRY ACHIEVE FLAWLE
Page 94 and 95:
It’s only natural Discover plant-
Page 96 and 97:
#Technology COMPUTER SAYS YES! EVER
Page 98 and 99:
#Technology Trreatwell Phorest Time
Page 100 and 101:
Connect for more Treatwell is Europ
Page 102 and 103:
70 CREATIVE HEAD
Page 104 and 105:
72 CREATIVE HEAD
Page 106 and 107:
The perfect pair! My trophy joins m
Page 108:
3 herbal ingredients coated in coco
show all

Creative HEAD October 2019

Create successful ePaper yourself

Delete template?

Save as template?