Creative HEAD October 2019
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WATER POLLUTION HAS become a big topic in recent<br />
years, with everything from microplastics to chemicals in<br />
the news. The chemicals in hair dye don’t sit well with your<br />
increasingly eco-conscious clients either – but building an<br />
awareness of more plant-based alternatives to offer clients is<br />
one way to protect any faltering interest in colour services.<br />
Enter ASP Luxury Haircare and new ASP Kitoko Botanical<br />
Colour. This plant-based colour range keeps the same<br />
dedication to botanical blends and luxurious finishes as the<br />
rest of the brand’s products. The new shades are based on<br />
seven natural dyes, formulated with 87 per cent to 100 per<br />
cent organic ingredients and are vegan and gluten free.<br />
Simply mix the pre-blended shades with water for beautiful,<br />
damage-free results that last up to 20 washes. These depositonly<br />
colours are free from peroxide, ammonia, resorcinol,<br />
PPD and PTD, for a safe yet effective colour service – and<br />
you can still expect up to 100 per cent white coverage. Hair is<br />
left stronger with incredible shine and vibrancy, and there’s<br />
also a conditioning shine treatment – Crystal Clear – which<br />
can be used on its own for a shine boost without colour or<br />
mixed with other shades to give lighter or pastel results.<br />
The seven natural ingredients used to create the rich<br />
shades in the ASP Kitoko Botanical Colour collection are<br />
all rooted in the natural world and converted into seamless<br />
colour with cutting-edge technology.<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
The seven wonders…<br />
HENNA – METAL FREE<br />
The anti-oxidant leaves produce beautiful warm orange and<br />
red tones – perfect for creating copper and brown shades.<br />
CASSIA<br />
Also known as neutral henna, this plant contains a golden pigment<br />
and is used for lighter shades, brightening and conditioning.<br />
INDIGO<br />
The leaves of this tropical plant provide a natural blue/violet dye<br />
that adds depth and cooler tones.<br />
WALNUT HUSK<br />
This antioxidant-rich dye is used to create all shades of brown.<br />
BLOODWOOD<br />
The blood-red heartwood produces a red dye with antiinflammatory<br />
properties.<br />
TURMERIC<br />
The rootstalks of this plant produce a deep orange-yellow dye,<br />
perfect for colouring light hair with beautiful golden shades.<br />
RHUBARB<br />
The roots produce a conditioning, antioxidant rich dye that<br />
creates golden tones in lighter hair.<br />
Lift the lid on natural colour with ASP Kitoko Botanicals.<br />
For more information call 01794 527111 or visit asphair.com<br />
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