Creative HEAD October 2019

#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest and the Creative HEAD Reader Panel
ONCE EACH ISSUE of Creative
HEAD lands with our subscribers,
we speak to our Reader Panel to
ask them how their business is
going, in partnership with Phorest
Salon Software. We combine the
results from our Reader Panel with
research compiled by Phorest Salon
Software, using its client base of
salons from across the UK, to gauge
the what’s going on in the industry
and discuss how to solve common
problems and issues. This month
we’re talking about sustainability
and what salons are doing to be
kinder to the environment.
AVERAGE PERCENTAGE OF TURNOVER
ATTRIBUTED TO RETAIL SALES
8%
AVERAGE CLIENT SPEND
IN JUNE (EXC. VAT)
£47.28
HOW DO YOU
COMPARE?
How was business in August
compared with July?
DOWN
40% UP
50%
SAME
10%
How was business in August
compared with August last year?
READER PANEL MISSION: GET GREENER
90%
of salons have
made an eff ort to go
paperless with their
communications
40% salons sell
sustainable or
vegan products,
while only 10%
use vegan or
sustainable colour
“Our efforts at sustainability help us with client retention and
save the business some expense. We use text messages for
appointment reminders to reduce use of appointment cards
and all our marketing is done via email rather than post”
FIONA BELL, CLINTON JAMES
DOWN
40% UP
50%
SAME
10%
70%
of salons use
biodegradable
towels in the
salon
DID YOU KNOW…
UK SALONS PRODUCE MORE THAN
19 MILLION RECEIPTS A YEAR
HAVE YOU THOUGHT about switching to
paperless yet? Or are you still printing tiny
slips to hand to your clients on their way out?
If you do the latter, you could be contributing
to the 11.2 billion till receipts the UK produces
every single year, a hidden cost to retailers
and service providers that adds up to a
whopping £32 million. And, needless to say,
it’s not doing much for the environment either
– in case you’re wondering, those 11.2 billion
receipts look like just over one million trees.
If you haven’t started thinking about how
your salon can connect with customers who
have an eco mindset, now is the time to get
to it. It actually makes good business sense,
too. Apart from eliminating the cost of printers
and paper from your bottom line, by serving
your customers an electronic receipt instead
of a paper receipt you can gather precious
email addresses for your marketing database.
Go a step further and make your salon
completely paperless by using electronic
consultation forms. Again, this is not just a
play for the environment, it is also a savvy
business move. If you’re with Phorest, for
example, all your electronic consultation forms
are guaranteed GDPR compliant and are
easily stored and searchable. It’s a win-win.
If you’re wondering where to start, join us
on 24 October for the Salon Paperless Pledge
day. Just sign up to pledge to try and produce
zero paper receipts for one day only and
we’ll provide you with the support materials
you need to communicate to your clients
why you’re joining the movement. It doesn’t
matter if you use Phorest or not, the pledge
is open to all salons who want to start making
a difference in the world, one paperless
receipt at a time.
Sign up at phorest.com/gb/paperlesspledge
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
28
CREATIVE HEAD