Creative HEAD October 2019

The ’70s
Think of the 1970s and the temptation is to think
in clichés – all flares and Farrah Fawcett flicks.
But this is a decade with a double life – on one
hand you have the high shine of glam rock and
disco (Studio 54 will never really die), while on the
other you have the brutal back-to-basics of punk,
ripping everything up to start again. It’s no surprise
that this is a decade that’s so fertile for style
inspiration. “There were a lot of smooth waves
and soft, big flicks around in the ’70s and all that’s
really gorgeous,” says Harriet, “but I wanted to do
something a little bit off the beaten track, not your
obvious go-to.” “When I think of the ’70s I’m more
drawn to the middle and end of the decade – like
Debbie Harry,” adds Sarah. “That was exactly
what came to mind when we got the brief.”