Creative HEAD October 2019
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Sean’s<br />
TOP TIPS<br />
Shaun Pulfrey, Tangle Teezer founder and inventor,<br />
knows how important it is to be able to feel<br />
prepared for any client who might come through<br />
your doors. Here are his five top tips on how to<br />
make sure you’ve equipped your stylists to deal<br />
with everything from pin-straight to afro hair at<br />
every stage of the client journey<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
FACTOR IN TIME<br />
The length of time of the client journey will be impacted by their<br />
hair type – clients with thick, long and curly hair can take longer<br />
in the salon. Preparation is key if you know a client with this hair<br />
is booked in. They’re usually very knowledgeable about their hair<br />
type and will quickly pick up on a stylist who doesn’t know how<br />
to manage their hair.<br />
A LITTLE DIFFERENT<br />
Applying a small amount of conditioner before shampooing is<br />
a great way to help avoid knots and make detangling at the<br />
backwash even easier on curly, thick hair. Wet the hair fi rst and<br />
apply the conditioner through the hair, particularly at the ends.<br />
Use Tangle Teezer’s The Wet Detangler Large Size to distribute<br />
the product evenly through the hair before continuing to<br />
shampoo and condition as normal.<br />
DEEP CLEAN<br />
To ensure the natural curl formation is springy and defi ned, use<br />
The Wet Detangler Large Size to draw through shampoo. This<br />
technique is particularly effective on curly hair, as it gives it an<br />
even deeper cleanse and allows for true curl formation.<br />
ON AND ON<br />
If your client has really long hair, you could try sitting them upright<br />
when you apply conditioner to make sure you distribute the<br />
product evenly. Squeeze any excess water from the hair to avoid<br />
dripping and ensure the conditioner isn’t diluted, then apply the<br />
conditioner and use the Tangle Teezer The Wet Detangler Large<br />
Size to evenly distribute the product throughout the hair.<br />
RIGHT AWAY<br />
Train your assistants and stylists to remove tangles again as<br />
soon as the client sits down at the styling station after their hair<br />
has been washed. It’s essential this is done before you start<br />
combing the hair, to help avoid any mechanical trauma caused<br />
by tugging at the hair. The cutting and styling process will also be<br />
much faster if the client’s hair is already in a detangled state at<br />
this stage.<br />
Help your stylists and clients to live a tangle-free life with The Wet Detangler Large Size.<br />
Call Tangle Teezer for more information on 020 7274 6128 or email sales@tangleteezer.com<br />
CREATIVE <strong>HEAD</strong><br />
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