5 Case Study 1 - Leicester Research Archive - University of Leicester

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key terms of psychoanalysis. The columns selected for this out-door project, were spread around the city of Vienna, yet, the locations chosen, had a particular connection with Freud. “The brochure provided further information and an overview of the project. The podcasts offered a further layer, with even deeper levels of interpretation, because they related specifically to the thirteen publications that are shown on the advertising columns,” says Scholz-Strasser. The MP3-files were offered as download from the museum’s website as well as through iTunes. In terms of style this podcast is very close to the conventional audio guide. What is most interesting from the perspective of this research is that this podcast is made in such a way that the listener doesn’t actually need to see the exhibition in order to make sense of what is talked about. The podcast works totally independent from the show. The Metropolitan Museum of Art (Met) podcast is in stark contrast to the approach taken at the Freud Museum. In conjunction with the exhibition, ‘An Afro European Encounter in Africa’, the Met made a podcast with Fritz Umbach, a professor of World History at the City University in New York. This 45-minute piece strongly references common audio guides, as offered in museums. The speaker does not only talk about the objects, but also leads the visitor through the space and helps to find the objects talked about. Moreover, he gives advice where to stop and when to switch the audio tour on or off. In contrast to the Freud Museum’s podcast, this one then is very much dependent on an onsite visit. The Guggenheim’s ‘Director’s Tour’ is not available as podcast. However, for a relatively small amount of money it is available at www.audible.com as MP3- download. The file can then easily be added to one’s music library and synchronized with an MP3-Player or iPod. So, even if it is not a podcast, free of charge, i.e. even if the method of delivery is different to podcasting, the idea of offering audio content not only through the onsite hardware, but also download 173
emains the same, which is one of the reasons why this example is chosen for this case study here. 283 In this half an hour audio guide, Lisa Dennison, director of the Guggenheim, explores some of the masterpieces of the Tannhauser Galleries, which is the only collection of the Guggenheim that is on permanent view. It represents the earliest works in the museum’s holdings and includes some of the museum’s highlights. In this programme the moderator, briefly explains some of the concepts, such as ‘Cubism’ or ‘Abstract Expressionism,’ while Dennison talks about the specific works on view. Both the moderator’s and Dennison’s comments rely heavily on art historical jargon, which suggests that their imaginary audience are people who already are familiar with art history to some extent. For instance, the moderator explains cubism and says that “its initial phase was known as analytic cubism, referring to the analysis or the breaking down of form and space. Pablo Picasso and fellow cubist Georges Braque used a limited palette of ochres, browns, greens, greys and blacks to accentuate the flatness of their fragmented subjects.” Explaining ‘Abstract Expressionism’ he says that “the term has come to describe the work of American artists primarily working in New York, beginning in the 1940s. These artists rejected representational imagery and figuration. Instead they explored how a gestural application of paint and a loose brushstroke could convey unconscious thought and subjective emotional content.” Dennison often starts out with describing the paintings before saying something on the works art historical significance. What she also does, though, and this is more interesting in the context of this research, is how she brings in a personal dimension. She says things like “what I love about this painting is…,” “this is Edward Manet’s ‘Before the Mirror’ and it is, actually my favourite painting in the Tannhauser gallery.” 283 For a ‘Director’s Tour’ which is delivered as free download see the Philadelphia Museum of Art http://www.philamuseum.org/visit/25-61.html?page=3 (as of 13.2.2007). 174
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Researching podcasting in museums:
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TABLE OF CONTENTS ABSTRACT ........
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DEVELOPING A TYPOLOGY OF MUSEUM POD
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TABLE OF FIGURES Figure 1 Three sta
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Figure 33 What listening media are
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est of the support staff, particula
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Marie Maculan, who have most genero
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INTRODUCTION This research is conce
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Polish or indeed in many other Euro
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an online experience of art might b
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eal opportunity for museums to reac
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METHOD AND METHODOLOGIES Largely du
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it could be employed and after a fe
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new media in museums were conducted
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put into groups, based on the topic
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theoretical study of how to ask que
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Critical Discourse Analysis 35 Duri
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professionals encountered at the 20
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The questions of the case study are
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The stage of explanation, as regard
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CHAPTER 1 Has the Web made art more
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Other digitisation projects of muse
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It needs to be pointed out, though,
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The data collected for this researc
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Mediathek further explained that
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for enjoyment and learning. But the
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Correspondingly, Roberta Buiani pos
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What the above discussions suggest
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2 CHAPTER 2 Authenticity and Origin
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Age an authentic museum experience
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likely begin to erode. And when mem
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Most notably, there is a shift in t
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them in a new interpretative frame.
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of the work may be authentic. Below
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some people that are experiencing t
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Now, comparing the abovementioned v
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image, from museum as place for the
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station, Shackleton’s grave, a co
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attendants at the Louvre recently w
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focused it is necessary to specify
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In order to keep the focus of this
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ideas of museum websites, and the m
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passive consumer of content, the la
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they can allow access to databases
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The complimentary site refers to wh
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the future, which he in reference t
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However, even if museologists often
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which exists as completely independ
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make links between various objects.
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what to expect in the galleries, wi
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constitute a small portion of a mus
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learner” is emerging. (Original e
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of updates to a large number of int
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problems. Users can subscribe to to
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saw the Web as a means to integrate
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archive in Vienna.” 210 The above
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Figure 10 Gilbert and George video
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“in the early days, leading up to
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programme for concentrated listenin
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With Tate Shots, a series of new vi
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in Germany, Austria and Switzerland
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Page 125 and 126: preparing a visit or finding the sh
Page 127 and 128: 232 Ibid. 233 Ibid. Figure 17 A wor
Page 129 and 130: interests are, is important if muse
Page 131 and 132: 4 CHAPTER 4 Evaluating the feasibil
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Page 135 and 136: ecome very popular since the launch
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Page 139 and 140: themselves. On the one hand, it wil
Page 141 and 142: What this shows is that whether lar
Page 143 and 144: note here that whereas museum profe
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Page 147 and 148: visitors. It can provide a very use
Page 149 and 150: No sensible person would say that i
Page 151 and 152: Again, it is the SFMOMA, which has
Page 153 and 154: It is probably too early to assess
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Page 157 and 158: National Museums of Berlin podcast
Page 159 and 160: 5.8 Podcasts for before or after a
Page 161 and 162: Figure 23 Dulwich Picture Gallery
Page 163 and 164: previews the Velazquez exhibition a
Page 165 and 166: There is also another dimension to
Page 167 and 168: the show aims to highlight that St.
Page 169 and 170: types of podcasts primarily serve a
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Page 173: guide format: Curator-led tours or
Page 177 and 178: The author’s experience as a writ
Page 179 and 180: people with visual impairments to e
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Page 183 and 184: case leads one to go and see it, ev
Page 185 and 186: Listen to lectures in museums It se
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Page 193 and 194: merely provide content as podcast b
Page 195 and 196: Related to the question of how freq
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Page 201 and 202: Have you ever listened to the Ars E
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Page 205 and 206: Have you ever downloade d a museum'
Page 207 and 208: Among all the 116 respondents, 90 h
Page 209 and 210: two users who are consuming podcast
Page 211 and 212: Another interesting outcome is that
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Page 217 and 218: 7.3 Podcasting at the San Francisco
Page 219 and 220: The following section will cite an
Page 221 and 222: also he must have had also access t
Page 223 and 224: As regards formality, one of the fi
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very much. Yes, they are speaking i
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The press release goes on describin
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RF does not really describe it at a
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RF also constructs a social relatio
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In the first part of the above sent
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new types of content. With the podc
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Question 5: Does the podcast reflec
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7.4.5 Explanation The interpretatio
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institution.” 359 As has been sho
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anything. Whether a podcast can con
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manageable proportions as well as t
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Based upon these discussions, Chapt
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A podcast is not an Audio Newslette
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few examples, which show a truly pr
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has shown that podcast users tend t
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there. In short, it is difficult to
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Discourse In this study the term di
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programme may be consumed, streamin
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Dave Anderson (Towneley Hall): It s
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Reactions of colleagues on podcasti
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How do people develop a format for
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Der Wunsch der Museen nach qualitä
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take advantage of this new technolo
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Listening to the interviews you hav
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happy to answer technical questions
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unterschiedlichen Formaten der Ger
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subscribed to a particular RSS feed
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Now you are working with Antenna Au
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etween the two, a USB mixer called
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How easy is it to create RSS feeds?
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APPENDIX 2 Questionnaire for the Us
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No, I prefer conventional audio gui
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BIBLIOGRAPHY Aaken, G. v., Ich bin
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----------, Language and Power. Sec
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Keller, R., Diskursforschung. Eine
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&en=e3122c5982dec40b&ei=5088&partne
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Understanding the Future: Museums a
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Cultural Broadcasting Archive http:
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Petrie Museum http://www.petrie.ucl
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5 Case Study 1 - Leicester Research Archive - University of Leicester

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