5 Case Study 1 - Leicester Research Archive - University of Leicester

discussions involving critics and audiences, single-artist lectures addressing
important topics of the day, and musical and literary performances by some of
the 20th century's leading voices.” 292
Getting involved in content production
The V&A’s project called ‘Every Object tells a Story’ has already been
mentioned as an example of a podcast which has as its objective to nurture the
participation of visitors of the V&A and its website. It has already been said that
for this projects members of the public were invited to produce short video clips
about their favourite object and to send them to the editors of V&A Online. Here
it just needs to be added that the podcast is only one element of this larger
project, which also included social and educational events at the museum.
‘Raw Canvas’ is an initiative run at the Tate Modern by young adults for young
adults. Participants are invited to draw on their personal experience and
knowledge when thinking about and interpreting works of art. 293 In this project,
members of the ‘Raw Canvas’ created a sound tour of the Tate Modern’s new
collection displays. “They wanted to create a different kind of audio tour as a
backdrop for looking at 16 selected art works. The tour produced offers a
combination of interviews, sound and music as an alternative way of looking to
provoke the viewer to investigate other ways to read that artwork.” 294
Building bridges to other art forms
The previous sections illustrated how podcasts can serve to provide information
on individual objects, exhibitions, news on museums, and guided tours. It has
also been shown that podcasting can be used to distribute recorded lectures,
symposia or panel discussions, that museum podcast can have similar formats as
292
Walker Art Center: http://channel.walkerart.org/index.wac (as of 19.4.2006).
293
Tate Online: http://www.tate.org.uk/modern/eventseducation/rawcanvas/who.html (as of
7.2.2007).
294
Tate Online: http://www.tate.org.uk/learning/youngtate/artlookers/ (as of 7.2.2007).
185