5 Case Study 1 - Leicester Research Archive - University of Leicester

Interestingly, those who hardly ever or never visit the AEC are still interested in
receiving audio tours.
6.4.4 Would people listen to audio tours?
Have you ever listened to the Ars Electronica
podcasts?
No, but I
know that
Ars
Electronica
offers
podcasts
No, I did
not know
that Ars
Electronica
offers
podcasts
No, I
never
listen to
podcasts Yes
If Ars
Electronica offers
an audio tour as
podcast, would
you download it
and take it into
the exhibition?
4 22 26
No, I never use
audio guides
No, I prefer
3 5 2 10
conventional audio
guides
1 1 1 3
Not sure 8 8 3 19
Yes 7 38 13 58
Total 19 56 22 19 116
Figure 30 If the AEC provided audio tours as podcasts, would users subscribe to them?
Total
58 of 116 would listen to audio tours if the AEC provided those, 19 are not sure.
Only 3 of the 13, who said no, said that they would prefer conventional audio
tours, whereas the others said never to use audio tours at all.
Only five people amongst the respondents have prior to this study used podcasts
as audio tours. 3 of those 5 people said that they would use this service if offered
at the AEC. One was not sure, one said no because s/he never uses audio tours.
In any case, putting these outcomes and those of Section 5.10 together, one could
argue that there is a real potential to continue experimenting with the medium of
podcasting to produce audio guides or related programmes that visitors to
museums use as additional tool of interpretation.
203