KACHEN #28 (Autumn 2021) English Edition

ADVERTORIAL
2.919
products with Fairtrade labels available
on the Luxembourg market.
74% (2019)
of Luxembourgers consume or buy
products with the Fairtrade label.
PHOTO: TRANSFAIR E.V.
367
products sold with
a Luxembourgish brand.
28
Luxembourgish companies are allowed
to produce and sell Fairtrade products
under their own brand.
adult training courses. “We have developed an improvised
theatre workshop based on the textile sector to
help pass on our message in a way that’s more fun than
a PowerPoint,” explains Geneviève.
Beyond its educational role, the NGO also helps to
develop markets and champions FT sector products in
the country.
FLAGSHIP FAIRTRADE PRODUCTS
Flagship FT products include coffee, bananas, chocolate,
cane sugar and even Fairtrade croissants. Roses,
although not as well-known, are also gaining ground.
“One rose in two sold in Luxembourg is a Fairtrade
rose,” says Geneviève.
In Luxembourg, these products can be found in 300
sales outlets. “We would like to have even more so that
everyone can find our products in the supermarkets
and also in local independent shops.”
Fairtrade Lëtzebuerg will celebrate its 30 th birthday
next year, and its work on the ground continues.
RETHINK YOUR CLOTHES
Fairtrade Lëtzebuerg is currently working, as
per a government mandate, on a campaign
focused on Fairtrade textiles. The campaign
“Rethink your Clothes” is aimed at raising
consumer awareness about working conditions
in the textile industry. With just 20 sales outlets
in Luxembourg for Fairtrade clothes, its work in
this area has some way to go.
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KACHEN No.28 | AUTUMN 21