Pharma Turkey January February 2022
Pharma Turkey January February 2022
Pharma Turkey January February 2022
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Two awards to the Active Support Movement<br />
Aktif Destek Hareketine iki ödül<br />
Dr. Yalçın Yaşin, General Manager,<br />
Domestic and International Markets at <strong>Pharma</strong>ctive <strong>Pharma</strong>ceuticals<br />
‘Health communication’ awards for ‘joint action’<br />
giving moral support to health workers<br />
Five “Active Rooms” were opened in public hospitals<br />
with the Active Support Movement led by <strong>Pharma</strong>ctive<br />
<strong>Pharma</strong>ceuticals and supported by many brands<br />
from various sectors. Within the scope of the project,<br />
12 brands from different sectors apart from the<br />
pharmaceutical sector came together and joined their<br />
forces. Active Support Movement was deemed worthy<br />
of 2 separate awards. The project named “Active Support<br />
Movement” for healthcare workers who heroically<br />
struggled with the Covid-19 epidemic that affected the<br />
world, was implemented last year under the leadership<br />
of <strong>Pharma</strong>ctive, one of the leading pharmaceutical<br />
companies in <strong>Turkey</strong>.<br />
First award from ATUDER<br />
In order to generate a comfortable and motivating<br />
atmosphere within the scope of the movement,<br />
which aims to give morale and support to healthcare<br />
professionals, rooms called “Active Rooms” were put into<br />
use in 5 public hospitals.<br />
The Active Support Movement project was deemed<br />
worthy of a special award by the Emergency Medicine<br />
Specialists Association (ATUDER) at the 17th National<br />
Emergency Medicine Congress, which was held in<br />
Antalya on 14-17 October 2021, with the participation of<br />
approximately 1000 emergency physicians from all over<br />
<strong>Turkey</strong>.<br />
Sinem Yetiş, Senior Product Manager at <strong>Pharma</strong>ctive <strong>Pharma</strong>ceuticals<br />
and Project Leader of Active Support Movement<br />
Sağlık çalışanlarına moral desteği veren ‘ortak<br />
harekete’ ‘sağlık iletişimi’ ödülleri<br />
<strong>Pharma</strong>ctive İlaç’ın öncülüğünde hayata geçirilen ve<br />
çeşitli sektörlerden çok sayıda markanın destek verdiği<br />
Aktif Destek Hareketi ile kamu hastanelerinde beş<br />
“Aktif Oda” açıldı. Proje kapsamında ilaç sektörü dışında<br />
farklı sektörlerden 12 marka bir araya gelerek güçlerini<br />
birleştirdi. Aktif Destek Hareketi, 2 ayrı ödüle layık<br />
görüldü. Dünyayı etkisi altına alan Kovid-19 salgını ile<br />
kahramanca mücadele eden sağlık çalışanları için “Aktif<br />
Destek Hareketi” isimli proje, Türkiye’nin önde gelen ilaç<br />
şirketlerinden <strong>Pharma</strong>ctive öncülüğünde, geçtiğimiz yıl<br />
hayata geçirildi.<br />
İlk ödül ATUDER’den<br />
Sağlık çalışanlarına moral ve destek vermeyi amaçlayan<br />
hareket, kapsamında konforlu ve motive edici bir atmosfer<br />
oluşturmak amacıyla, 5 kamu hastanesinde “Aktif Oda”<br />
isimli odalar kullanıma sunuldu.<br />
Aktif Destek Hareketi projesi, ilk olarak Türkiye<br />
genelinden yaklaşık 1000 acil hekiminin katıldığı 14-17<br />
Ekim 2021 tarihinde Antalya’da gerçekleşen 17.Ulusal Acil<br />
Tıp Kongresi’nde Acil Tıp Uzmanları Derneği (ATUDER)<br />
tarafından özel ödüle layık görüldü.<br />
Covid-19 özel ödülü<br />
Kurumsal sosyal sorumluluk projesi ayrıca “Golden<br />
Pulse Awards Covid-19 Mücadelesi Özel Ödülü”yle<br />
de onurlandırıldı. 5 Ocak <strong>2022</strong> tarihinde İstanbul’da<br />
düzenlenen gecede,<br />
40 <strong>Pharma</strong>
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