Martial Arts World News Magazine - Volume 22 | Issue 2

Tools & Tactics
Make Enrollments Fun
By Ms. Chris Lee
All year ’round, you emphasize enrollments. For your business, bringing in new
students is what it’s all about.
You and I both know that without making new enrollments, your
school will eventually tank.
For your staff, driving and motivating them to promote your
school for the business’ benefit is probably easier said than done,
but for good reason. Sometimes it’s hard to stay motivated on
something at all times.
So, as a way to make things more exciting in your martial
arts school, conduct fun competitions to see how many students
each of your staff members can enroll. Usually you look
at your enrollment ratios every month. This
fun and exciting way of getting your
staff more determined would put your
school on a daily check of enrollments
and ultimately boost your
school’s enrollment drastically.
By organizing fun ways to get
your staff more motivated to grow
the school, they will be more
creative in their persuasion, more
savvy in their methods, take more
initiative, be more willing, and
happier on their job.
A normal day of teaching
will become a day of
teaching and recruiting. If
they don’t enroll someone,
they’ll feel guilty and disappointed.
Not that you want
that to affect them, but a
passionate team member
is a good team member
and one that cares.
Now, of course,
they’re not just pushing
for enrollments because
of a competition. There
are awards involved. The added enrollments will allow you to be
more flexible and rewarding a monthly staff winner will set the
bar high for everyone. Such an award can be an “employee of the
month” certificate, photo, or perhaps a minor raise for every one
they win.
There are really so many ideas you could come up with. Your
staff will be urged to arrange their own promotional ideas, and
carrying them out can’t hurt your school. The combination of extra
effort and time for each staff member will add so many enrollments,
and improve student retention so much, that it could push
your school to new heights.
After a period of time, you can upgrade the look of your school,
purchase new equipment or uniforms, or even hire more staff and
add programs to your other curriculums, such as an exhibition
team, sparring tag team, cage fighting class, etc.
It’s all up to you!
If you’d like to learn more about different enrollmentgenerating
promotions, please feel free to give me a call at
1-800-275-1600.
MS. CHRIS LEE is a martial arts business development consultant with a background in online and
social media marketing.
104 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 2
Photograph by AndreyKaderov