Martial Arts World News Magazine - Volume 22 | Issue 2

MANAGEMENT EXCELLENCE
Do You Spend or Invest Your Time?
By Chief Master Kirk Pelt
Motivational speaker Brian Tracy is fond of citing the Pareto Principle, which is
basically the 80-20 rule. In a martial arts school, the rule can be applied to tuition
billing in that 20% of your students will take up 80% of your time with billing problems.
In any group there’s always that bottom 20% that causes trouble.
Some may actually be troublemakers, but most are suffering
from an accident or bad circumstances. Regardless of the reason,
they have problems, and therefore, you have problems.
What if I told you that you could change the 80-20 rule and
reduce that 20% to zero?
With AMS Billing, you can.
AMS will handle all of your tuition billing, including that
dreaded 20% of problem students, so that you can
invest 100% of your time in better instruction and
promoting your school.
It just makes sense to separate tuition billing
from instruction. The master should focus his
attention on helping students improve, not on being
a bill collector. Students who have a financial
problem should speak to a financial counselor, not
their master instructor.
Many schools assign a member of the school
staff to take on the role of bill collection to insulate
the master. However, this situation still
creates an adversarial relationship between
the student and the school.
It’s far better to have a middleman
absorb the abuse and maintain
a positive relationship between
the student and the school.
Now, some people will
say that hiring a middleman
is too expensive. In reality,
hiring a professional saves
you money. AMS account
representatives are trained
in the latest programs and
techniques to achieve the highest rate of collection in the industry.
They’ll get you more money than your staff would because they
have the knowledge and experience that your staff doesn’t. Plus,
they follow the guidelines of the Fair Debt Collection Act, so you
and your school won’t be subject to lawsuits for unfair practices.
Even more important is the fact that AMS is not just a tuition billing
company. They’re also a marketing and management company,
helping you enroll more students, keep them longer, and manage
your school better.
Think about it—if you took the time you and your staff spend
dealing with problem accounts and turned that into time spent
recruiting new students, how much more income would you make?
Now add to that programs and promotions that have been proven
effective all over the country to add ten or more new students a
month, and thousands of dollars in income, and you have a service
that doesn’t cost you money, it makes you money.
So, the question remains: do you spend your time chasing
after students for money, or do you invest your time in acquiring
new students?
AMS can save you time and make you money. Invest five minutes
in a phone call at (800) 275-1600 to find out more.
CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion
dollar, multi-school organization, has a 30-year track record of success, and is currently on
the leading edge of martial arts curriculum and business innovation.
98 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 2
Photograph by Ratana21