Martial Arts World News Magazine - Volume 22 | Issue 2

More documents

Info

NEXT LEVEL STRATEGY Contract or No Contract? That is the Question, Part 1 By Shihan Allie Alberigo How top school owners set their school up for success… or failure. To others, the word “contract” is feared like the Plague. When I began teaching martial arts in the early ’80s, the very thought of having yearly contracts was taboo. The talk amongst owners was much different back then. If you had binding agreements like health spas and clubs, you were “selling out” as a commercial school. This mentality amazes me to this day! The truth of the matter is that if you charge a single penny for your services, you are, in fact, commercial. So why not be professional about it? However, the question still arises in a school’s business planning: Contract or no contract? Early on in opening my schools I instituted yearly agreements. We use the word “agreement” because that is exactly what it is…an agreement between two people: owner and buyer. Since the word “contract” has a negative connotation that people fear, we eliminate the word entirely. Of course, people aren’t stupid; we aren’t fooling them! We’re just finding a more kindly way to explain the arrangement between the school and student. I have many competitors in my area that scream proudly in the streets each time a new student comes through their doors that they don’t use contracts. Like hundreds of others that have joined my school, one mother had just come from another school and was looking into taking classes at Long Island Ninjutsu Centers. “I have to ask if you are using contracts,” she said. I immediately corrected her: “Agreements.” “Aren’t agreements a bad thing? Because the guy down the road talked about them as though they were. Shouldn’t I be afraid of them?” she asked. I explained to her that a membership agreement defines not only her responsibility as a member of my school or parent of a member, but it also defines the school’s responsibility to her and her child. This not only protects the school, but the investment of her and her child’s time, training, and even health! I also explain during the sales process that many schools that don’t have agreements also don’t have stability. Think about this: your child joins that school, and along the summer months with 20 other kids, that school doesn’t get paid. Kids eventually quit due to lack of motivation and attendance. I’ve found this doesn’t happen in my school. People are more likely to keep their kid coming if they are paying. So, the end result is a happy child, because they’re progressing, and a happy parent because the parents sees their child reaping the rewards. People in this economy are slightly afraid of commitment. The media fearmongers are making people think of the future as scary. We let people know that this helps us stay in business and keep helping them with their children. SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur with one of the first online coaching companies. 12 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 2 Photograph by tumsasedgars
You Don’t Need a Degree in Education to Teach Children all you need is one book! Raising 4 Dimensional Children in a 2 Dimensional <strong>World</strong> is an informationpacked resource for teachers of all levels of experience. It takes the latest research in developmental child psychology and makes it easy to understand, explaining how a child’s brain develops, year by year. Even the youngest members of your staff will understand which activities are appropriate for which age groups, which activities are not, and why. Take advantage of Grandmaster Tim McCarthy’s research and experience, organized for you with over 400 age-appropriate activities. It will be the best $5.00 you ever spent. Order a copy today at 4d-2d.com and share it with your entire staff!
Page 1 and 2: MartialArtsWorldNews.com VOLUME 22
Page 3 and 4: Shop From the Largest Supplier of T
Page 5 and 6: STAFF 80 Complete Martial Arts Conc
Page 7 and 8: CHECK OUT OUR MARTIAL ARTS BUSINESS
Page 9 and 10: OUR EXPERT FACULTY 72 Grandmaster S
Page 11: Cutting-Edge Martial Arts Websites
Page 15 and 16: Martial Arts Celebrity Birthdays IN
Page 17 and 18: INDUSTRY INNOVATIONS How to Create
Page 19 and 20: Finally, Get Rid of Your BIGGEST He
Page 21 and 22: The Latest Guide All Martial Arts S
Page 23 and 24: THE #1 SOURCE FOR DAILY MARTIAL ART
Page 25 and 26: EVENTS Eagle Bank Arena 4500 Patrio
Page 27 and 28: Earn Less Than $30,0000 A MONTH in
Page 29 and 30: MARTIAL ARTS SOFTWARE MAWN: That wa
Page 31 and 32: presenting the Ninja ‘Five Elemen
Page 33 and 34: JOIN US! FREE MARTIAL ARTS BUSINESS
Page 36 and 37: COVER STORY MAWN: Master Machado, y
Page 38 and 39: Finally A… FinallCUTTING EDGE, Al
Page 40 and 41: COVER STORY Machado BJJ has helped
Page 42 and 43: COVER STORY didn’t necessarily do
Page 44 and 45: COVER STORY continued from page 44
Page 46 and 47: COVER STORY Master Machado has mast
Page 48 and 49: BE RECOGNIZED in future editions of
Page 50 and 51: ATLAS Martial Supports the Industry
Page 52 and 53: SCHOOL PROFILE Rifkin Professional
Page 54 and 55: SCHOOL PROFILE Tae Kwon Do Training
Page 56 and 57: TEAMWORK Resisting School Owner Bur
Page 58 and 59: MIND MASTERY Gain Mental Clarity By
Page 60 and 61: GROWTH HACKS Using Road Signs and B
Page 62 and 63:
NINJA BUSINESS TACTICS Ah-shu Defin
Page 65 and 66:
Are You Overwhelmed and Confused Ab
Page 67 and 68:
The Best Seller! Transform your lif
Page 69 and 70:
& Do MORE of This! Let AMSbilling H
Page 71 and 72:
Join a Winning Team! W Want a Truly
Page 73 and 74:
www.ExtraOrdinaryMarketing.com
Page 75 and 76:
THE ONLY SOURCE FOR A TO Z SUPPORT
Page 77 and 78:
the like a champ experience breakin
Page 79 and 80:
CUTTING-EDGE MARTIAL ARTS WEBSITES
Page 81 and 82:
www.budointernational.com
Page 83 and 84:
APRIL 22ND - 24TH, 2022 WARRIOR CER
Page 85 and 86:
PointMMA.com
Page 87 and 88:
Reach THOUSANDS of Martial Arts Pro
Page 89 and 90:
Learn the Sword with Shihan Dana Ab
Page 91 and 92:
Lee Milteer is an Internationally k
Page 93 and 94:
Touch The Future Of Martial Arts Sc
Page 95 and 96:
Do You Serve Martial Arts Professio
Page 97 and 98:
Protecting the History, One Warrior
Page 99 and 100:
59 A Touch of Zen ATouchofZen.com 2
Page 101 and 102:
EVERYTHING You’ll EVER Need to Ma
Page 103 and 104:
TOOL OF THE MONTH This ‘Social Is
Page 105 and 106:
LEARN FROM HIGHLY SUCCESSFUL EXPERT
Page 107 and 108:
WhosWhoInTheMartialArts.com
show all

Martial Arts World News Magazine - Volume 22 | Issue 2

Create successful ePaper yourself

Delete template?

Save as template?