Martial Arts World News Magazine - Volume 22 | Issue 2

SOCIAL 411
To Get More Emails Opened Use Human
Instinct Subject Lines (Part 1)
Martial arts school owners have to be smart to attract new
students through email marketing, so you need to understand
human instinct to get recipients to open your marketing
emails. Our instincts are powerful and make us react in conscious
and even subconscious ways because of how we are
wired as humans. If you can wisely trigger instinct with your email
subject lines, you can bring out the desired behavior of opening
your email and have prospects responding to offers for martial
arts training.
Here are 2 instinctive ideas for subject lines that are proven to
increase email open rates:
1. People Fear Missing Out
It’s hard to resist the fear of missing out from subject lines that
include scarcity or urgency that use words like “urgent”, “breaking”,
“important” ,“alert”, etc.
Ex. For A Limited Time Get 4 Weeks of Martial Arts Classes
FREE – Take Advantage Now
2. Everybody Is Curious
Our natural desire for closure can be peaked through subject
lines that are open-ended, ask questions, promise interesting
things, or sound strange or unusual.
Ex. Could Martial Arts Training Be The Answer To Your Child’s
Lack Of Confidence?
Look for more attention grabbing headlines that prospects must
open in our next issue for your martial arts school marketing success!
Facebook ‘Campaign Ideas Generator’
Will Assist with Promotions
Feeling short on ideas for new Instagram and Facebook campaigns?
Here’s something that can help, the Facebook Campaign
Ideas Generator mini-site. It aims to boost inspiration for your
promotional strategies through different insights, suggestions, and
templates specific to business types and seasonal events. This can
be tremendously useful for your martial arts school’s marketing
and save you precious time.
Here’s how Facebook explained it: “The Campaign Ideas Generator
provides campaign ideas, pre-made assets, and resources
that are specific to your small business needs.” This might be just
what you need as a martial arts school owner – especially if you
are not well versed in social media marketing.
You can test it out by going to the Campaign Ideas Generator
website and choose your business type and the time of year you
want to run your promotion. Once you have the correct details and
click ‘Get Campaign Ideas’, then Facebook gives you a plethora
of notes and pointers to direct you into making the best decision
for your campaign. Then you’ll see the recommendations’ listing
consists of three parts - ‘Campaign Ideas’, ‘Data and Insights’ and
‘Resources’.
Campaign Ideas touch on numerous cues to make you think.
In the Insight and Data tab, you’ll find different data points based
on your selected specifications. You can find more specific and
relevant insights for your campaigns by using the filters to specify
your search. When you click the Resource tab, you’ll find reports
and case studies to help you cultivate your best approach.
Apart from this, Facebook also included its ‘Organic Post Pack’
in every single result. This ‘Organic Post Pack’ consists of several
post templates which you can utilize on your Facebook page. This
approach may feel generic at first and we all know that the best
approach is to create your content. Some martial arts school owners
do not have the resources to do so, that’s when these tools and
templates can be a great alternative to help propel their Facebook
presence and improve your relationship with your audience.
Check out Facebook’s Campaign Ideas Generator at
www.facebook.com/business/m/campaign-ideas-generator.
22 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 2
Photograph by Inside grinvalds