Martial Arts World News Magazine - Volume 22 | Issue 2

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SCHOOL PROFILE Tae Kwon Do Training Center: Providing Traditional Martial Arts In An Ever-Changing World Master Rick Wiest began his martial arts journey by joining his children in their Tae Kwon Do classes. He found such a deep passion for it, that he established his own school, Tae Kwon Do Training Center LLC in upstate New York and has been providing services to his community for 21 years. The school provides a traditional foundation in Tae Kwon Do, but also prepares students interested in competing at a national level. Rick teaches a dedicated student base of more than 150 active students. MAWN: What is the major contribution(s) that your school is bringing to its community? RW: We provide a solid, long-standing, professional Tae Kwon Do program for both youth and adults in our community. In addition, our school is involved in several community service projects which includes a Tae Kwon Do program for Fort Drum’s BOSS program, self-defense training in local schools and for nonprofit organizations. We Master Rick Wiest also have a moral building feature during classes to get students thinking about the good things in their day rather than COVID related restrictions. MAWN: What are the best producing marketing strategies you use and what are the lead numbers like per month? RW: We have developed several marketing strategies that have been beneficial. First is social media! We post pictures and verbiage that support getting through COVID and how we keep pushing forward. We see these result in happy faces on kids, adults staying fit or getting back to working out, through the Tae kwon Do training. We have enhanced website features, like bots to pass on direct real time texting between prospective clients and me. Above all we stay open and never let up, we kept our program running at 100%. That generated a feeling with our student base that if Master Wiest can do it so can we. In our small upstate NY market we get an more than 20 highly qualified leads a month. MAWN: What are your most significant programs you provide and their benefits to participants? RW: Our most significant program is by far worldwide KUK- KIWON Tae Kwon Do certification. Military families want their time and money spent to mean something no matter where their next duty station may be in the world and local families want the same thing for themselves and their children. This program gives them that consistency and continuity of quality. MAWN: Do you have a lead generating website and what about it has been most productive regarding leads? RW: Our website features lead generators like a direct real-time texting bot, that gets answers and a response within minutes of questions being asked. With the auto call scheduling, prospects and students can choose to set up a call with us at their convenience. Once I accept the time, the feature automatically schedules a call to answer questions or schedule an intro. MAWN: Do you use a management software and what features are providing the best benefits for running your school more efficiently? RW: We use ATLAS from AMS. The best benefit for us is being able to monitor completed agreements. In addition, running the paid-out report is a great benefit as well. MAWN: What advice do you have for other martial arts school owners for having success in business? RW: Lead by example during these tough COVID restricted times and adapt to what can be done within your states COVID restrictions, so that your program provides the most possible benefits to your students. Be a moral builder for students and word of that will get around - we call it making smiling faces! 54 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 2
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