Martial Arts World News Magazine - Volume 22 | Issue 2

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MANAGEMENT EXCELLENCE Do You Spend or Invest Your Time? By Chief Master Kirk Pelt Motivational speaker Brian Tracy is fond of citing the Pareto Principle, which is basically the 80-20 rule. In a martial arts school, the rule can be applied to tuition billing in that 20% of your students will take up 80% of your time with billing problems. In any group there’s always that bottom 20% that causes trouble. Some may actually be troublemakers, but most are suffering from an accident or bad circumstances. Regardless of the reason, they have problems, and therefore, you have problems. What if I told you that you could change the 80-20 rule and reduce that 20% to zero? With AMS Billing, you can. AMS will handle all of your tuition billing, including that dreaded 20% of problem students, so that you can invest 100% of your time in better instruction and promoting your school. It just makes sense to separate tuition billing from instruction. The master should focus his attention on helping students improve, not on being a bill collector. Students who have a financial problem should speak to a financial counselor, not their master instructor. Many schools assign a member of the school staff to take on the role of bill collection to insulate the master. However, this situation still creates an adversarial relationship between the student and the school. It’s far better to have a middleman absorb the abuse and maintain a positive relationship between the student and the school. Now, some people will say that hiring a middleman is too expensive. In reality, hiring a professional saves you money. AMS account representatives are trained in the latest programs and techniques to achieve the highest rate of collection in the industry. They’ll get you more money than your staff would because they have the knowledge and experience that your staff doesn’t. Plus, they follow the guidelines of the Fair Debt Collection Act, so you and your school won’t be subject to lawsuits for unfair practices. Even more important is the fact that AMS is not just a tuition billing company. They’re also a marketing and management company, helping you enroll more students, keep them longer, and manage your school better. Think about it—if you took the time you and your staff spend dealing with problem accounts and turned that into time spent recruiting new students, how much more income would you make? Now add to that programs and promotions that have been proven effective all over the country to add ten or more new students a month, and thousands of dollars in income, and you have a service that doesn’t cost you money, it makes you money. So, the question remains: do you spend your time chasing after students for money, or do you invest your time in acquiring new students? AMS can save you time and make you money. Invest five minutes in a phone call at (800) 275-1600 to find out more. CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading edge of martial arts curriculum and business innovation. 98 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 2 Photograph by Ratana21
59 A Touch of Zen ATouchofZen.com 2, 38, Atlas Martial Arts Software 50, 93 AtlasMartialArtsSoftware.com ADVERTISER INDEX 85 Kids Point MMA PointMMA.com 55 Kovar Systems KovarSystems.com 97 Action Hero Photos ActionHeroPhotos.com 87 Learn the Sword LearnTheSword.com 81 Action Mega Weekend HOHmega.com 13 Grandmaster Tim McCarthy 4d-2d.com 11, 79 Amazing Martial Arts Websites AmazingMartialArtsWebsites.com 107 American Martial Arts Alliance WhosWhoInTheMartialArts.com 19, 68, AMS Billing 108 OurAMS.com 61, 75 AMSkids OurAMS.com/AfterSchool 26 Black Belt Principles BlackBeltPrinciples.com 77 Break Like a Champ TeamChipTKD.com 81 Budo International Magazine BudoInternational.com 73 Extraordinary Marketing ExtraordinaryMarketing.com 15 Karen Eden CenturyMartialArts.com 64 Kick Start Kids KickStartKids.org 91 Lee Milteer Milteer.com 53, 101 MA Biz Academy MABizAcademy.com 105 Martial Arts Business Institute MaBusinessInstitute.com 95 Martial Arts History Museum MAMuseum.com 84 Otomix Otomix.com 97 Sport Karate Museum SportKarateMuseumArchives.com 31, 45 Stephen K. Hayes - To-Shin Do NinjaSelfDefense.com 32 Tom Patire TomPatire.com 3 Vision VisionMA.com 30 Warrior Defence Lab TheEvolutionOfKrav.com 43, 67 Grandmaster Y. K. Kim YkKim.com 21 Grandmaster Zulfi Ahmed Lulu.com MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 2 99
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Martial Arts World News Magazine - Volume 22 | Issue 2

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